Some people complete specific courses on marketing. Others study it as a part of their business school curriculum. Many entrepreneurs use such channels as YouTube to gain a working knowledge of the subject.
Once you understand how to market goods or services, your knowledge becomes valuable to others. The next step is to decide how to make this beneficial to you. Let’s look at seven ways together right now.
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1. Set Up Your Own Company
If this is what you love, why not make a living out of it? As always, the internet can help you learn how to start your own marketing business and to generate an income. People are scouring the internet for checklists to work through. They can range from determining your costs to choosing a company name; from creating a business plan to promoting your own company.
The person will then need to register their company and open financial accounts. There will be such things as premises, equipment and additional staff to consider as well.
2. Market Your Own Goods Or Services
This may be why you learned about this subject in the first place. You may already have a company website containing sales pages, or have a stock of products in a warehouse. The promotional process can take many forms, from word of mouth to leaflet drops. Advertisements may be placed in local or specialist newspapers or magazines. There may be telemarketing or newsletter (email) campaigns. If your products have been placed on Amazon, Amazon advertising can be harnessed to promote sales. So can Facebook advertising.
In more recent years a study of niche markets has also been lucrative. SMS advertising is also becoming increasingly popular.
3. Become An Influencer
Some people are more interested in reaching large numbers of people than making money out of them. A person may use their knowledge to promote their social media posts, and gain a large following on Instagram or Facebook. They may create a Facebook page, or a Facebook group that people can join. This can create an excellent platform for influencing others and in turn it lets the public make their contributions as well.
Many bloggers have gained large followings by doing the same thing as on social media: producing consistent high quality content. Some influencers answer specialist questions on Quora and gain a reputation there as an expert.
4. Make Money From Social Media
This takes things up a level. If someone has a product catalogue on their website, they can include links in their Facebook posts. They could include details of new product launches. If someone has gained a loyal following through their posts, they are more likely to gain custom as a result.
Many people subscribe to YouTube channels where specialists and influencers post regular free video content. If someone chooses their video titles wisely, they will appear in Google searches. The same thing applies to the video description details. If they match the words people are entering in their searches on Google, it can be a great way to be discovered by the public. Links can be included in the video description to the person’s online pages. The videos can also contain details of goods and services that may generate money.
5. Make Money From Blogging
Blogging can enable the public to receive free information. The blogger can stand to gain if they include links to their websites, products and services.
Medium is a website that allows people to post blogs on their platform for free. The blogs can be selected to be behind their paywall. This means that money is paid to the blogger for every read that occurs.
6. Write Your Own Book
If someone thinks their knowledge is worth something, they could consider publishing a book. This could be done in the traditional way, by approaching a publisher. Authors are no longer at the mercy of finding an interested company, however. More and more people are self-publishing their books these days.
One method is through Amazon KDP (Kindle publishing). People can upload their book manuscript and cover free of charge. It can be published as a paperback and/or kindle book. If it is included in the Kindle Unlimited programme the audience is increased even more. For every book sale, a pre-agreed commission payment will be made to the author.
7. Create Online Courses
Whilst it is possible to provide free training courses on such platforms as YouTube, there are also ways to monetise this. There are many companies that allow people to create their own online courses for a fee. People can include text and video content in their material. There can be downloadable pdf documents and quizzes for self testing at the end of each section.
As we can see, there are many ways that a person’s knowledge can be of benefit to them. It can range from the satisfaction of being a global influencer to generating a side income or a full time salary. People are always looking at how they can grow their financial enterprises, so this area of expertise will always be sought after.