When it comes to marketing, there are dozens of variables at play. Each works together to deliver a marketing experience that’s – hopefully – engaging for the clients and profitable for the business. But there are two elements that matter more than most: messaging and audience. In this article, we’ll be zooming in on the latter half to help your law firm uncover and … [Read more...]
Digital Marketing Trends 2019
Do you remember Lewis Carroll story about Alice in Wonderland? Such a little girl was extremely prominent in her idea of running as fast as you can just to stay at the place where you are, and you need to run ten times faster to go ahead. All this is true for nowadays digital marketing: application of old traditions is a good idea, but new ones are so different and so far … [Read more...]
3 Content Strategies Your Business Needs To Thrive Online
Copywriting, content writing, and writing For SEO are three marketing strategies your business needs to be successful online. While overlaps exist between these three strategies, and all require writing, they’re all different. Copywriting is the art of persuasion, and can be directly connected to sales figures both short and long-term. Content writing is the art of creating … [Read more...]
5 Inexpensive Ways to Get Your Business Noticed
One of the most difficult things about starting a business is without a doubt the marketing aspect of it. How do you get people to notice you and the services or products you offer when there’s so much competition out there? Is it necessary to spend alot of money promoting yourself, or can you achieve this goal without going broke? Here are 5 relatively inexpensive … [Read more...]
A-Z Glossary of Online Marketing Terms (Infographic)
Infographic brought to you by Wrike task and project management software free … [Read more...]
Using Technology To Benefit Your Organisation
One of the great things about living in the 21st century is the growth of technology and all the benefits that come with it. If you’re a business looking to improve your organization in the modern day, then there are hundreds of ways you can do that. We are going to take a look at some the ways you can use technology as a company, with an emphasis on application based … [Read more...]
How to Get More Leads and Convert Them into Sales With SharpSpring Free CRM
This is a sponsored post written by me on behalf of SharpSpring CRM for IZEA Worldwide. All opinions are 100% mine. SharpSpring was launched back in 2014 as a full suite marketing tool to help businesses boost their marketing automation. Since then, the company has built a customer base of 1500 digital marketing agencies worldwide and more than 7,000 businesses. Today, … [Read more...]
3 Ways To Improve Your Small Business’ Image
If you have a business that’s struggling with its image, whether it’s due to some bad press in recent times or simply because you’re a young organization still trying to round out your branding, there’s a multitude of things you can do that can help build your brand image and turn your business into just what you’ve imagined it being. And while these things will take some … [Read more...]
The History of Marketing Operations (Infographic)
Infographic brought to you by Wrike seo project management software … [Read more...]
5 Tips to Help You Boost Engagement on Social Media
There are around 2.62 billion social media account registered today, which makes for a very wide and all-encompassing promotional network. The fact that you, as a business or entrepreneuring individual, need to be present on social is age old news today. However, merely creating a profile and not using it to spread the word is not enough. Not nearly enough in fact. An … [Read more...]