A logo should represent the original and distinctive imprint of your business. The process to create a perfect logo has precise rules, techniques and theories that combine art, aesthetics, invention, style, and marketing. This is why a logo, as well as a business card, is the synthesis of the company philosophy, the nature of the products and the distinctive style of a … [Read more...]
Checklist: Features You Should Check When Buying An Ecommerce Business
The eCommerce industry continues to grow immensely across the globe. Unlike in the early days of eCommerce when there were just a handful of online stores that would only deliver to specific locations, today anyone with a connected device has the opportunity to start an online business and scale. If you are looking to buy an eCommerce store, there are standard business … [Read more...]
How to Become a Commercial Real Estate Broker
You may be interested in learning how to be an independent real estate broker if you have an affinity for this sector, a solid knowledge of the business and you feel comfortable negotiating deals that involve large sums of money. Analyze the Business What I learned over the years is that we should not be generalists in a specific world. In what area of the … [Read more...]
5 Benefits Of Hiring Temporary Staff For Your Small Business
When you run a small business, you have a lot of things to think about. You’ll need to manage the finances, the stock and most importantly the employees that you hire. For some small businesses, the idea of hiring a lot of employees from the get-go can seem daunting as you don’t know how fast your business is going to take off and you don’t want to risk over hiring. This is … [Read more...]
Succession Planning: What Principles May Go Wrong
About a decade ago, the U.S. seasonings firm McCormick & Co. won plaudits for executing a successful succession plan that had long been in the works. The CEO, who’d served in his role for more than a decade and had come to be associated quite closely with the firm’s brand, stepped aside with nary a hitch. Unfortunately, for every such “success” story, there’s a painful … [Read more...]
Workplace Camaraderie: Why It Matters & How to Boost It
When you’re running a business, it’s easy to get caught up in what you can measure: performance trends, analytics, objectives and deliverables. But it’s often the “softer stuff,” i.e. less-tangible characteristics of a company that determines whether it sinks or swims. Why? Because company culture is not always measurable in hard data; getting a feel for it requires … [Read more...]
3 Ways that Integrated Marketing Can Change Your Business
Leading companies have experienced the improvement of their brands and earned more revenue through the effective implementation of integrated marketing strategies. By taking advantage of direct mail, email, web, print, mobile, and other communication methods, you gain maximum impact on targeted audiences. As technology connects the world more and more, your company should … [Read more...]
Why a Career in Tech Works Great with Passive Income
There’s nothing better than making a steady stream of income from a passive source, but these sources of income don’t appear from thin air. Instead, many sources of passive income require a good bit of work to get started, at which point you can begin to automate things a bit. Because of this, having a career in technology works great with finding passive income sources. … [Read more...]
How to Get Your Startup Off the Ground
Successfully launching a startup is a challenging process that few aspiring entrepreneurs have accomplished on their first attempt. As a matter of fact, around 75% of startups never see the light of day. This can be owed to numerous factors, such as poor management or simply a bad business idea. But where most entrepreneurs tend to fall is right at the beginning. Whether it … [Read more...]
What Help Options Does Your Business Provide?
With almost 90% of customers ceasing to do business with a company after a single negative experience, offering the best customer service has never been quite as important as it is today. Anyone with experience in business will know that customer satisfaction is key to success; customer service is routinely voted by business leaders as being the most important factor. No … [Read more...]
Benefits of Hard Money Loans for Real Estate Investors
Hard money loans are a viable option for real estate investors. It is important to weigh all of the possible methods of financing in terms of potential benefits versus risk. There is no simple solution, and not everyone will benefit in the same way. This is why conducting due diligence is so important for all borrowers. This simply means the process of obtaining information … [Read more...]
How to Manage Your Small Business’s Finances
Managing a small business’s finances can be a challenge for business owners, particularly those who have a specialized skill set or limited knowledge in bookkeeping. Regardless of what business you are in, managing your finances is essential for success. Here are some helpful tips and tricks to assist you in managing your small business’s finances to help you stay … [Read more...]
Five Ways to Turn Your Business Around
If things aren’t looking up for your business, then don’t despair. Every business owner has his fair share of tough times. When you follow these tips for turning your business around, you can make it through those times. 1. Seek Financial Help There are many financial assets for a struggling business. One of those assets is a loan. With a loan, you could … [Read more...]
The Best Investment Advice For Small Businesses In 2018
The year 2018 is here and it has been here for a while. Maybe you feel like your small business has done enough to take advantage of the new investment opportunities or maybe you feel like you could do more. Whatever the situation is, there really is nothing more exciting and rewarding than turning over a profit. What if you could take that profit and turn it into an even … [Read more...]
How You Can Make Your Home Based Business Seem Legitimate
The harsh truth is that just because a home based business is profitable does not mean people view it as a legitimate business. This can become quite frustrating for friends or family to call the business a side hustle or a hobby. Other potential clients or business partners might also think that the operation that is being running is not up to par with what they need to be … [Read more...]
Strategies That Can Boost Business in Just Snap of a Finger
As a business owner, you know how crucial it is to boost sales in order to increase revenue and keep your company afloat. After all, when it comes to owning a business, the customer is king. Negative reviews, improper marketing and an inability to keep people interested in your brand can be the downfall for any company out there. Thankfully, there are a myriad of ways that … [Read more...]
How To Make A Profit With An Effective Banner Placement Strategy
If you want to bud momentum and make 2018 a successful year for your business, consider fresh marketing tactics. Print banners are an effective way to promote a brand, but not if you don’t place them in the right location. After some help on banner placement and which location might be best for you? Read this guide for advice on maximising your marketing ROI with banner … [Read more...]
5 Profitable Ways You Can Transform a Bus Into a Business
Buses don’t have to be just a way to get from A to B, they can also bring a host of opportunities. Following on from the street food van vendors comes the idea to give the bus a new identity. Can you make this a success? If you want to give it a go, all it takes is a combination of funding, knowledge and risk. Together with Stagecoach, we show you the best examples of when … [Read more...]
Top Lead Generation Tips Every Small Business Owner Needs to Know
Marketing is a complicated game that's constantly changing and developing. To help your brand stay on top and to keep your site high in Google, you need to be constantly aware of the newest strategies and as fully informed as you possibly can be at all times. You should be constantly reading, constantly learning, and absorbing any information you can find - because every new … [Read more...]
Marketing Outside the Box: 5 Ways to Sell Yourself and Your New Business
When you are stared off as a new entrepreneur, it can be an unnerving time filled with uncertainty and doubt. However, if you are proactive with having a good marketing strategy in place, your business should see the rewards of your careful planning. Marketing and self-promotion are keys to business growth and continued success. These five ideas are outside the box when … [Read more...]