If you want to bud momentum and make 2018 a successful year for your business, consider fresh marketing tactics. Print banners are an effective way to promote a brand, but not if you don’t place them in the right location.
After some help on banner placement and which location might be best for you? Read this guide for advice on maximising your marketing ROI with banner location tips.
Who spends ages trying to find a store? Not many of us, mainly because we’re often buy doing other things. Reportedly, employees in the UK are working more overtime than ever before with 60% of those asked stating that they don’t have a good work-life balance, according to a study published in The Independent last year.
If you know that current customers have had trouble finding your store, make it easier for future clients. Using a public place to advertise not only helps people find you, but also promotes you to the general public. If you’re thinking about placing these outdoors, make sure you opt for a quality PVC or vinyl banner featuring bold fonts and bright colours to make sure your ad can endure the weather and attract attention for maximum return on your spend.
Do you regularly attend award events? If you do, then you’re missing a trick if you don’t promote your brand, products and services. There are countless ceremonies for every industry taking place across the UK throughout the year. So, how can you highlight your brand when you’re surrounded by competitors?
A Canadian study sound that three quarters of people could remember a brand after viewing it via a print media ad. Conversely, only two-fifths were able to recall the company after seeing it on a digital platform. So, why not place your pull-up banners behind you during interviews or when you’re making a video for your Facebook page? Don’t forget to include contact details and your logo, though.
Firstly, check that these ads are OK with the organiser and secondly, get photos and videos uploaded to social media! A creative, attention-grabbing pull-up banner stamped with your brand logo and key information you want customers or prospective employees to know will work wonders to promote what you do.
The UK events industry is worth £42.3 billion and 1.3 million business events are held annually, according to Eventbrite. Corporate hospitality accounts for around £1.2 billion, while exhibitions comprise £11 billion and conferences make up the lion’s share at £19.9 billion! Evidently, this industry isn’t going anywhere, so you need to get on board and make the most of it to help boost your brand.
A print ad can work wonders at events like these — granted that it’s well-designed and professionally printed. According to a study carried out in the US, participants that viewed print media showed a greater emotional response for it and were able to recall its details better than they could for digital ads. If your print pull-up banner is enticing, it will attract people to engage with your brand and even better, they’re more likely to recall it later.
Window displays work — just think of some of the most famous ones we’ve seen on our high streets in the past. Apparently, 80% of consumers describe themselves as ‘promotion sensitive’. So, use your window to highlight a special discount. Also, research shows that discounts can make it less probable that people will then compare your range with your competitors’! Remember to use contrasting colours and large text to highlight your offer on your banner.
What’s more, according to store design and display consultant, Linda Cahan, in an article published in Entrepreneur: “Each window should tell a story”. Use a platform to raise your banner for better viewing opportunities and give people a reason to take notice of your brand.
Receptions and Foyers
It’s not all about exterior locations. The sleek dimensions of a pull-up banner will allow it to stand neatly in your reception desk to help promote your brand when people step inside — important if they’re still undecided or just browsing.
But, who says that this is an effective place to have a banner or other advertising material? The section immediately inside a shop building is called the ‘decompression’ zone, according to an article by the Economist. This is because customers need to momentarily ‘slow down’ to assess their new surroundings and assess which products are on offer.
What are your brand’s accomplishments? Tell your potential consumer about them! Studies suggest that it can take as little as a tenth of a second for us to formulate an impression of something, which means that you don’t have long to portray your brand in a positive light when your customers step into your building. Make sure you shout about your achievements and include all the best information about why the reader should choose your brand.
Get ahead in marketing this year by considering banner placement.