Content is usually the information given to the end user on the subject demanded by him/her. This content can be in a book, TV, Internet, magazines and any other source. The content written need to match the requirement of the client and the reader need to enjoy the article while reading it. The article also needs to be informative irrespective of its length.
Many freelancers take a lot of time to write the article but the article won’t be that effective irrespective of the hard work put by them. They might feel disgraced that the article is not up to the mark or they are not a good writer. But in reality that is not the issue, the problem is the content which they have written is not promoted well and need a good promotion.
Here are some of the tips for effective promotion of the article.
The content which you have written needs to fit the audience that is being targeted. The targeted customers need to see your article and for that, we need to reach them rather than them reaching us. If the customers messages you, do reply back and if possible give an idea to them regarding your next article in order to build and curiosity in them.
Present the content in as many website or journals or wherever there is scope so that the targeted audience get it than confining to a single website.
The title of the content needs to be strong enough so that it gets attention.
If possible while posting on various social media post it with different titles on each website so that you can understand what a good title is according to the responses. Based on this research we can get details of the interest of the audience.
Posting at Right Time
Posting an article when no viewer is online or active is a waste of your time. The article needs to be posted when there is a maximum number of viewers who are interested in seeing the articles.
Though it changes from customer to customer, we need to do certain research before posting the article. Post a mini-article or a glimpse of the article at the various time on different social media networks so that we can know when is the right time to post. By doing this we can also create an interest in the audience regarding our article. It is like two birds in one hit.
Feedback is one thing where the freelancer gets to know the areas where he is needed to improve and he can also know the taste and preference of the audience which is useful for him in the next article.
After the article, we can include the feedback which consists of certain questions regarding an article which helps the freelancer. There is nothing wrong with getting negative feedback and they must be viewed as skipping stones to success.
There are certain website and organizations that promote the content of the freelancer for free or take a certain amount of money to do the service.
If you want to get more crowd for the article then it is advised to go for paid promotions. These articles go directly to the customers or the one who is searching for the similar type of articles. It gives an advantage to the freelancer.
It is good if the expert is contacted for getting feedback or for improving the quality of the article. Being in the same industry for long time experts will have a good knowledge about the viewers and the trend that is going in the current market.
Their help gives a plus and boost to the content. The experts can be either people who have knowledge of the similar content or people who have good knowledge about the market.
Post on Various Social Media
In today world social media is a key for anything that goes viral. People spend more time these channels rather than other things. So, post the article on various social media so that a large number of customers can be targeted easily in less time.
Even the article can also be shared automatically by the viewer who reads it. All that is required is that the article needs to have a catchy title and a well informative content that creates interest and helps the reader to understand what he is looking at.
Write Articles for Other Websites or Organization
In order to improve the quality and quantity of the article, the freelancer is advised to write an article for other website or blogs until he gained a good experience. By this, the freelancer can know his strengths and weaknesses and improve accordingly.
This helps him/her to understand the requirements of the customer so that when he writes his/her own articles it will be helpful as he/her keep in mind certain points. It also helps him to know the areas where the customers are more and at what time. It gives him an advantage while doing his own work.
Certain articles need to be updated every now and then. Some freelancers post articles that have old information which misguides the reader and it gives a wrong impression in his mind.
So the freelancer needs to write or update the article where every update is needed. This gives a positive vibe to the customer about the article and he prefers to visit our blog for getting information. This helps both old and new audience.
Make It Easy for Audience
The people who are reading your article need to understand and find it useful. They need to understand what you are trying to say.
Always keep the article simple and make sure that it reaches the right audience, at right time.
Check for Errors
The article which you have written needs to be free from errors both grammatically and content-wise. Make sure that you have written the right content that meets the requirements.
The article needs to be free from spelling mistakes and grammar mistakes. Also, make sure that you have wrapped up the article in a splendid way.
These are certain tips that help the freelancer to promote his/her article.
However these changes from person to person. But these are required for almost every freelancer who is looking for promotion of their articles.
What do you think?
Please share your thoughts, thanks!