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7 SEO Metrics to Make Sure Your Search Campaigns Are Healthy

September 4, 2014 By admin

How do you know if your search engine marketing campaign works?

The answer is simple – you monitor your site’s major search engine metrics.

The harder question is which ones are relevant in finding the best campaign for your search needs.

 

Table of Contents

  • 7 SEO Metrics for a Healthy Search Campaign
    • Organic Traffic
    • Change in Sessions
    • Mobile Device Usage
    • Page Load Speed
    • Crawl Errors
    • Keyword Rankings
    • Bounce Rate
  • Measuring Your Search Campaigns
    • Wait! Before You Go, Read:

7 SEO Metrics for a Healthy Search Campaign

 

Organic Traffic

Is your organic traffic increasing or decreasing?

If you see sudden plunges in traffic that is the biggest sign you can tell that an algorithm change took place and you might need professional help such as the one offered by digital marketing agency Philadelphia.

Remember that organic traffic is the traffic directly from Google search.

This does not include Google Adwords, so you have an accurate idea of how well your search traffic is doing from month to month by looking through your organic traffic.

 

Change in Sessions

Right next to organic traffic, check out the number of sessions you have on your site.

Session are the total visits to your site from new and return visitors.

Sometimes a change in your social media or referral traffic might indicate challenges with your organic traffic.

For example, if your referral traffic drops significantly for a site, you might have to consider if the links from the sites were changed or removed.

This could change your ranking in the algorithm.

Understanding changes in sessions help you thoroughly evaluate your search campaign health.

Furthermore, if you have little knowledge on sessions, you may look at hiring a digital marketing agency to help you with this.

Magnifier How Means Problems Asking And Solution

 

Mobile Device Usage

With Google Hummingbird, mobile device usage became a lot more important.

Keep an eye on what percentage of your users check out your site from mobile devices.

Additionally, if you do not have a mobile or responsive friendly site, this will impact other factors on your site like time on site and bounce rate.

Both are important for businesses looking to increase their search traffic.

 

Page Load Speed

Google expects that your page loads in three seconds or less.

If not, you could be losing valuable internet traffic.

However, the vast majority of sites load between 6-12 seconds.
Every extra second can affect your bounce rate, as well as your conversion rate of current customers.

 

Crawl Errors

Additionally, check Google Webmaster Tools to determine if your website has crawl errors.

Crawl errors indicate that the website has specific pages that do not line up with what Google Webmaster or an index of your site revel.

 

Keyword Rankings

One of the basic measures for search engine health.

However, keywords still play a large role in search engine optimization.

That is because searches are still mainly based off of the keyword searches that consumers use to find specific topics.

The Google Hummingbird update introduced semantic search into search engine marketer’s vocabulary.

These are phrases and expressions people use to search online.

In reality, they are longer, comprehensive keywords people search for online.

 

Bounce Rate

Finally, how many people bounce off the first page on your site?

Ideally, the answer should be 0, but any more than 50% and you have to high of a drop off on the first page.

The bounce rate can be caused from any number of factors, including too few pages on the site, unengaging content, the wrong audience, and many other factors.

Determine what is the most likely factor, and start doing your best to decrease your bounce rate today.

 

Measuring Your Search Campaigns

In the end, measuring your search campaigns comes down to being aggressive with your numbers.

If you do not constantly monitor your website, you will struggle to gain lots of search traffic.

Spend time monitoring these issues, so you can keep your website in top shape for your readers.

The more you pay attention to what your visitors want on their site, and do it within Google’s guidelines, the more you can increase your own search traffic.

Wait! Before You Go, Read:

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Filed Under: Traffic, SEO & SEM

Comments

  1. Emebu says

    September 6, 2014 at 7:13 am

    Hello Erik,
    Mobile device usage and crawl errors has been a challenge to me for some time now, how can it be properly fixed??.

  2. Manik says

    September 6, 2014 at 8:06 am

    Hi Erik,
    Thanks for the informative post. Is there any techniques that helps to reduce bounce rate easily and quickly?

  3. Priya SIngh says

    September 6, 2014 at 11:21 am

    Hi Erik,

    You post is very helpful. because it’s completely related to Search engine’s Webmaster tool. these all are very important to rank any site on search engine.

    Other wise it takes too much time.

    Thanks 🙂

  4. Nisha Pandey says

    September 10, 2014 at 5:25 pm

    Hello Erik,

    This is my first time at your blog. Wonderful post.

    You shared such a nice SEO metrics for a healthy campaign here. We should care about our page load speed, crawl errors and bounce rate before starting a campaign.

    Thanks for sharing.

    Have a wonderful day!

  5. Siva says

    December 5, 2014 at 10:52 pm

    Hi Erik,

    Could you tell me know more about the Organic search, Why its always its been fluctuating ? Because it depends only on the visitors ?

    Ps let me know about the same. Or if you know any site to know in detail about it ?

    Thanks for the post again

    Happy weekend
    Siva

  6. Kuldeep says

    March 10, 2015 at 3:49 pm

    H iErik,
    Nice share. These SEO Metrics are really helpful for optimizing sites for search engines. Page loading speed and crawl errors are two major seo metrics that most of the bloggers and seo forget to work upon.
    Thanks for sharing this post 🙂

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