No one can deny the fact that most of the bloggers including you and me are attracted to the sponsored posts. And if those posts are found to be very much similar to the content that is being produced on your blog then we tend to accept them.
We don’t look after the things such as backlink that will be pointed through this blog post and how it can ruin your blog completely.
I do check my Facebook account a lot and I’m always wondering how one can accept any type of blog posts just for the sake of earning few dollars.
Well, there are reasons and I’ve been through the same phase. That’s why I’m sure that I can convince you to stop accepting certain sponsored posts.
I think it’s time to talk about the facts. It’s time to talk about how sponsored posts can ruin your blog.
So, let’s first talk about the type of sponsored posts that are good and bad.
There are two types in which a sponsored posts can be categorized i.e., Good and bad.
Good sponsored posts are those which are talking about the subject deeply. They are certainly the one who are written for the purpose of building network and trust. Also, they don’t really link back to spam website. Usually, they will put a backlink to their company website.
On the other hand, bad sponsored blog posts are those which are not well-formatted. Those posts are written for the sole purpose of putting some spam or casino website.
Remember, linking back to the casino websites will affect your blog’s search engine ranking. So, you better shouldn’t accept the sponsored posts which are linking back to casino website.
Reasons Why Bloggers Accept Sponsored Posts
It’s important to get to the roots to find out why bloggers are accepting sponsored posts.
This is the real reason and in fact I would say the most important one. Everyone wants to earn money from blogging however not each of them succeeds in earning.
So, they start thinking that this is the best way of earning the money. However, if you accept irrelevant backlinks on your blog, you’ll definitely be penalized sooner or later.
Well, I don’t feel that there is any other reason except the one that I’ve mentioned. If there is any, do let me know via comments.
Now, coming back to our original topic of discussion.
How Sponsored Posts Can Ruin Your Blog Completely
Poor Quality Article
You need to pay an extra attention to the quality of these posts. Generally, the advertiser tends to provide low quality blog posts because that’s easy to produce.
In fact, some advertisers go ahead and provide spun article which might have grammatical mistakes.
Readers? Don’t you care about them anymore?
Did you forget that you started your blog to help out others? That’s when you started having readership around your blog.
Well, then it doesn’t sound good to force them to read sponsored post which poorly written or which is totally unrelated to the topics that you’ve been covering.
If that sponsored post is not adding value to your blog, it’s totally useless to have one.
Well, you’re definitely selling backlink if the advertiser is asking for a link back to their site. And according to the terms and conditions by various companies such as Google, this is illegal.
If it is found out that you’re selling links, your blog’s page-rank will be ripped off. You may even lose search engine ranking.
Low quality backlink
I know that I’ve just talked about the fact that selling link is illegal however I know that there are thousand other bloggers who simply ignore it. So, I decided to include this section of low quality backlink.
What I mean by low quality backlink is the quality of the website that is being linked through the blog post.
If the website is found to have spam content that would certainly put your ranking down.
Is it worthy?
Well, there is a slight line between accepting good and bad sponsored posts.
When you decide to accept such type of blog posts, you need to take care of things such as –
- Will it affect my blog’s search engine ranking?
- Will it affect my position that I’ve been able to create in the minds of my readers?
- Is the content really worth posting?
- Is it adding value to your blog?
What are your thoughts on accepting sponsored posts? How do you go after them?
Feel free to add your opinion in the comments below.
Image credits – empowernetwork.com
About Pawan Bawdane