Social media can be an effective and very serious tool of promotion for business owners.
Here are some ideas to amplify the reach of your online meeting or event.
Never Run Out of Tools
The organization of an online event can be greatly facilitated by an intelligent use of the internet and the different tools that can be found online.
For example, ClickMeeting gives you a customizable web conferencing software, with different features that you can use to organize a successful online event (I particularly like the useful translation option which makes this tool particularly suggested for international meetings).
Other than the right tools, social media can be a great opportunity for promotion that can not be neglected.
Twitter, Facebook, Google+, Instagram and the many other social networks available are channels that can contribute to the success of your online event.
In support of “standard” communication channels (media, mailing lists, specific journals, corporate website, etc.), social media can be used as a megaphone for every moment of the event, from the stage which precedes it, with the distribution of content and technical or logistical information, such as the presentation of the topics to the introduction of the speakers or sponsors, the registration procedures or the description of any other initiatives.
Be sure to continue the work even after the event, in order to gather feedback from the participants, giving a sense of continuity, publishing on your website or blog the reflections, curiosities or anecdotes, so as to invite users to leave comments, tips or tales.
Encouraging individual stories mean broadening the interest of your online meeting.
Twitter offers several solutions for sharing the word about an online event (or your business).
It’s one of the most effective social media channels, thanks to features like hashtags, that allow you to find, remember and search any topic (included your event) easily.
Hashtag is a convention introduced by users to “classify” better a tweet, to add before your keywords (eg, your #eventname).
Simply use the hashtag in all the tweets related to your event and encourage your participants to do the same, so as to be followed by as many people as possible.
On the other hand, you can suggest your audience to simply ReTweet your messages to reach their network of contacts, expanding the number of people you reach.
Don’t forget the power of Twitter Cards (an exhaustive article here). They basically give super power to your tweets.
Or the Twitter Chat, which is another great method to promote your event and increase your audience.
Facebook is the most suited social media for the launch of an online meeting, given its popularity and particular features, such as “pages” or “events”, one of the most powerful tools of the platform.
With its attractive power, you can easily retrieve users before, during and after the event, in order to continue the communication about the topics covered, thus creating a community of fans.
Generally it is best to create a page before the online event, following the Facebook instructions and specifications.
This is particularly useful and effective if it is an initiative that is repeated over time, because it allows you to gather a group of friends who are united by the same interests.
Another popular tool offered by Facebook is the ‘like’ button, to add to your website for the promotion of your event and for inviting visitors to read and participate.
But it’s great also to reach people outside of your circles, expanding in this way the possibility of contacting other users.
The social network of Big G is particularly suited for promoting an online event.
Use the “communities” feature to gather users sharing the same interests. You can even create your own group, with relation to your topics.
Or the “hangouts”, which is a free, but powerful way to create a video conversation with your audience.
Same as Facebook, also on Google+ you can create pages, to gather users sharing the same interests, also to promote your online meeting.
The use of the media is very effective for promotion: publishing photos is sometimes more direct than using many words.
Even videos are very indicated: you can create quick interviews with the protagonists of the day, with speakers, sponsors and also with the public both before and during the event.
Do not forget to upload pictures on Flickr and other photo sharing sites, taking care to give to each image a specific name, an accurate description and inserting appropriate tags to share with as many people as possible.
Other than the above mentioned ones, there are many other social media sites you can use to promote your meeting or business.
Are you targeting a local area? Use Foursquare.
Do you want to show off the pictures of your event? Use Instagram.
Do you need to promote the video recorded? Use YouTube.
Internet has become a powerful channel to promote your business, whether it’s your online meeting or your product and service.
Online marketing covers a wide range of methods to promote your business.
Social media is just a small part of it because the marketing opportunities online are endless!
Are you using these social media tips?
Do you have something else to add?
Please share your knowledge in the comments below, thanks!
Image courtesy of bplanet at FreeDigitalPhotos.net