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Tips And Tricks For Promoting Your Product

March 12, 2016 By Erik Emanuelli 14 Comments

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If you’ve spent the last few years developing a product, there’s no doubt that you believe that what you’ve done is remarkable.

The problem is to convince everybody else out there that you really do have something that can help them.

That’s why I think it’s a good idea to live and breathe your product.

I’m not saying to should take over your life (though it probably already has).

I’m saying that it needs to become a part of what you every day if you’re going to make it a success.

megaphone

Credit: pixabay.com

 

Speak Frankly And Confidently About What You Do

Doing well in business is all about having a compelling value proposition. What that means in practice is having a clear narrative in your head about why people should be using your services.

If you have a really good idea why they need what you’re offering then you’re more likely to get business.

As you meet customers, be frank with them. Tell them what they need and why they need your services.

Let’s take an obvious example: accountancy. As an accountant, you have a lot to sell small businesses. For one, any new small business is unlikely to have got its head around all of the tax and expenses laws.

Here is where you step in: you can actually help a small business save money overall. And you protect them from litigation for incorrectly filing their tax returns.

One of the problem with regular salespeople is that they do not inspire confidence in the product.

They see the product as something that is separate from them.

They don’t own the product in the same way that you do.

They haven’t worked to produce it.

They don’t know all the ins and outs.

They essentially see it as a tool to make a commission.

The result?

Salespeople never really seem to believe what they’re saying. However, if you’re the creator of a product or service, it is in a sense an extension of your imagination.

And as a result, you have a basic belief in what you’re selling. This needs to come across in subtle ways to your potential customers.

They’ll internalise your confidence and straightforwardness, and you’ll make a sale.

 

Customise Your Promotional Material

Custom promotional material can help instil in customers the idea that you are a professional outfit.

And it’s often the little things that make a big difference. Things like custom lanyards, custom printed drinks bottles and bags with your business logo on them.

Often promotional material can be paired with some type of event for greater effect.

For example, if you’re running a booth at a trade show, you might consider handing out free promotional material.

 

Use YouTube

Given that YouTube is now the second most used search engine after Google, it’s probably a good idea to invest time promoting in this channel. And video promotion can be highly effective.

YouTube isn’t just television online. It’s a far more social and thriving community. And this has its many benefits.

One is that you can interact with potential customers in ways that you just can’t through conventional television.

Another is that you have far more scope to do the sort of promotional marketing you’d like to do on television if you had the chance.

Yes, there are costs: you don’t have a guaranteed audience. But you can be inventive and think about how you might go about creating an audience.

In many ways, this really can work to your advantage. After all, advertising on television is not highly directed.

The trick to success on YouTube, I believe, is to create something that customers find useful or interesting.

For example, if you’re a company that offers adventure holidays, do a documentary series on YouTube showing what people can do. Or if you’re an IT company, produce an explainer video that takes customers, step-by-step through your product.

Remember, on YouTube, you don’t have to communicate your message in a few brief seconds.

 

Instagram

People have become international stars just from posting pictures of their product on Instagram.

Think about what happened to vegan cook, Ella, after she started posting pictures of her success in making plant-based recipes.

Instagram can have the same appeal for your business. In some industries, like holidays and food, pictures are actually the best way to sell.

Now that Instagram has something like 400 million users, the potential audience is enormous.

But even if you’re not in one of these traditional industries that sell by pictures, you can still do an awful lot with Instagram.

Perhaps your company has an upcoming product launch, but the NDA has not yet been lifted. Why not post some teaser pictures of the product on Instagram, just to whet their appetite?

You could also contact some of the most influential channels on Instagram and ask those people if they’d be willing to link to your product.

Try, if you can, to create a buzz around what you’re doing.

 

Become An Expert

Lastly, one good way to promote your business, and in the process promote your product, is to become an expert.

You could write articles that are then shared in an industry magazine or on an industry website.

You could write blogs about the latest developments in your industry and submit them to news websites.

And you could also use a newswire service to get your blogs out to news outlets that serve your target audience.

Becoming an expert in your particular field can give your business a sense of legitimacy.

If you’re particularly lucky, you may find that becoming an expert in your field is something customers want.

Use this as an opportunity to sell your product and create great content. If people feel like they’re getting value out of everything you do, then this is a surefire way to establish your brand.

For instance, you could run a series of talks on YouTube that help people to understand contract law.

Then, at the end of the talk, you could have a link to your website for further information. The possibilities are endless.

 

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Filed Under: Small Business Tips, Social Media & Marketing Tagged With: business, marketing

About Erik Emanuelli

Hi! I am Erik Emanuelli : problogger, marketer and social media addict. You can follow me on Twitter, add me on Facebook or follow me on Pinterest.

Comments

  1. Santosh says

    March 13, 2016 at 11:24 am

    It’s not about creating a good product, it’s about reaching the right audience.
    Thanks for sharing.

    Reply
    • Erik Emanuelli says

      March 13, 2016 at 11:24 am

      Well said, Santosh!

      Reply
  2. James McAllister says

    March 15, 2016 at 6:40 am

    Hi Erik!

    Right on and I especially like the first one. I’m starting up an affiliate program for my courses and I am not letting affiliates promote the courses unless they’ve taken and gained value from the prodcut themselves.

    I believe in my products so strongly that I actually feel a moral obligation to make the sale, because I know my products can help that person. I feel like I’m doing them a disservice if I’m unable to show them the value of that product because I know how beneficial it is, and I know the prices I ask for my products are far less than what they are truly worth.

    This mental shift has made it so much easier for me to make sales because I’m after more than just the commission, and that’s powerful.

    Thanks Erik!

    Reply
    • Erik Emanuelli says

      March 15, 2016 at 8:12 am

      Hi James,
      that’s awesome.
      You’re really doing an awesome job.

      I must find the time to complete my product and then finally start promoting and selling it.

      I appreciate your visit and good luck with your courses!

      Reply
  3. Shantanu Sinha says

    March 15, 2016 at 8:14 am

    Hello Erik Emanuelli,

    Very informative post. This would help a lot of people, who wants to promote their product
    using social media.
    It always have been about, how much right audience you pick up, rather than applying full power
    to promote your product.

    Totally agreed with your first point, one had to be specific and confident, what product he is promoting.
    This post is of great use.

    Thank you.

    Shantanu sinha

    Reply
    • Erik Emanuelli says

      March 15, 2016 at 9:05 am

      Glad you liked the post, Shantanu.
      Thnaks for commenting.

      Reply
  4. Alice says

    September 12, 2016 at 8:20 am

    Awesome tips for promoting products. Customizing Promotional Material is the best tip i found for promoting products.Other tips are useful too.Thanks for sharing!

    Reply
    • Erik Emanuelli says

      September 14, 2016 at 3:20 pm

      Thanks for commenting, Alice.

      Reply
  5. Kaitlyn says

    December 8, 2016 at 7:31 pm

    This was a great read! Social media is an excellent way to create buzz and reach the right audience.

    Reply
    • Erik Emanuelli says

      December 12, 2016 at 11:55 am

      Social media is my favorite marketing channel, since it lets me build connections too.

      Reply
  6. Brian says

    December 21, 2016 at 10:49 pm

    It’s important to have confidence and enthusiasm when talking about your product. Using forms of social media to show it off is also a must! It’s an easy way to get your product out there and showcase what it can do. Thanks for these tips!

    Reply
    • Erik Emanuelli says

      December 22, 2016 at 9:39 am

      Thanks Brian.

      Reply
  7. Victor K. Hartzler says

    February 15, 2017 at 12:15 pm

    Hey!!!

    To promote anything, you have to choose a marketing option depending on the type of your business and customers. It is important that you think from your customer’s point of view. You should know where customers for your type of business are most likely to visit. It is necessary to be there where industry specific consumers can be approached.
    Thank you so much for great sharing.

    Reply
  8. Ryan says

    August 30, 2017 at 11:13 pm

    These are great ways to promote your product! It’s awesome how many creative ways there are to promote your product! Thanks for sharing this.

    Reply

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