Everyone knows that a business can’t function without customers. It doesn’t matter if you have the greatest product, the slickest marketing strategies, and the most productive office.
If you don’t have customers, you don’t have a business. It’s a simple as that. This makes it all the more bizarre that so few business owners take the time to ask one simple question.
“What do my customers really want?”
We look for ways in which we can connect to customers, market to them and draw them in. But if your business isn’t able to offer them what they want, then you’re just going to be wasting your efforts.
Here are some things that your customers might actually want from your business.
Nobody likes feeling as though they have no choice in a situation. It’s part of the reason the market can sustain quite as many businesses as it does.
People want to be able to choose for themselves; they don’t want to feel funneled into a decision. So why do businesses insist of offering so few options to their customers?
Oh certainly, you might have a variety of products at different levels but why stop there? 1 in 4 consumers expect retailers to offer financing options. You should make sure that your customers are constantly provided with the chance to pick the best options for them.
Customers don’t care about businesses. That’s something you need to come to terms with pretty quickly.
Businesses and corporations do not interest customers in the slightest. But what customers are interested in is people. People have stories to tell, they have emotions, it’s possible to relate to people.
You’ve got to be able to show the personality behind your business. If your business is nothing but a well-oiled machine, then that might be impressive to investors, but customers aren’t going to find anything to connect with.
Let them see the people behind the company, tell them your story, connect with them on a human level and you’ll find that they will be much more interested in the things you have to offer.
Every business knows how important it is to create a sense of loyalty from their customers. Without loyalty, you get no returning customers, and eventually, your business ceases to be viable. This is obvious stuff that every new business owner should be aware of. But what many business owners, even experienced ones, forget is that loyalty is a two-way street.
Customers want to feel cared for. They want to feel as though the loyalty that they show to you and your business is being repaid in kind. This could be something as simple as rewarding their loyalty with discounts, offers, and other things.
Making them feel valued and recognized as someone who has shown an interest in your business is a fantastic way to really make a customer connect with your business.
As the old saying goes, be good to your customers, and they’ll be good to you.