So everyone keeps telling that you should jump on the guest blogging train, but you are just not exactly sure why you should. That is completely understandable. Not everyone wants to blog, and not everybody enjoys to read them.
What many people do not understand about guest blogging is that there are many different factors contributing to its success.
Below is a comprised list of seven different benefits guest blogging is known for and why you should jump on the bandwagon.
1. Guest Blogging is the Foundation of Community
I agree with this statement, taken from ContentMarketingInstitute:
Guest blogging is not dead. Google hates repetitive, spammy content, but as long as your guest post is original with good to great quality on a site known for quality content (like this one), Google is fine with it.
One of the reasons Google still likes it: community. Google cherishes community. In Google’s perfect world, there would only be a handful of websites in every niche that has a community of followers interacting with each other, creating amazing, innovative ideas, and sharing all of their insights with their acquaintances, friends and family throughout the web.
That way, whenever someone comes to Google searching for help on a certain issue, they can send them to a site where the user will be fully satisfied.
A guest post should be a place where people come to read an argument, learn about a topic or experience something new. Once the post is read, comments or sharing should follow, and so connections and relationships.
It is my personal feeling that Google would prefer to see a world where advertising does not happen from the top down, but from the bottom up. This is a true organic community, and although it is slow developing, it is long lasting.
Since guest blogging creates community, and since Google wants that community, it is viewed as a great tool for internet marketers.
2. Guest Blogging Develops Your Name and Reputation
“Why would I guest post on a blog when I have my own site to write on?” Many people ask this! This is a common, reasonable argument indeed, but through guest blogging, you will begin to grow your name and online reputation.
People want to know who you are before they come to your site. Think about it like going to a movie: you want to watch a preview or read a review before you decide to spend your money on a ticket.
No one is going to subscribe to your site or have high attention for your content if they don’t know who you are or read any background of your expertise.
Among the many guest blogging benefits, you have the opportunity to develop your name by writing for other sites around the blogosphere and gain exposure to a new community of followers.
Do you want to be an online celebrity? Make your name stand out!
Tip: I list some of my guest posts (and interviews) in my about page, as I think this helps increasing my authority and online reputation:
3. Guest Blogging Squeezes Out Link Juice
A simple concept to understand, link juice is the fuel created to push your website further into the “online land of importance”.
The more links you have spread around the web, the more link juice you gain, and as a result, Google sees your website as a better search option.
In other words, the more link juice you have, the more your site works itself up the pages of Google searches.
By guest blogging, you are usually allotted up to two backlinks in the author bio at the bottom of your post, and you want to make sure you take advantage of both by linking to your site and to one of your social media profiles.
4. Guest Blogging Gives You More Opportunities
This is not the case for just anyone, but writers who are able to develop amazing content.
Bloggers who create viral and successful guest posts make people bookmark and refer back to them. This is a long lasting opportunity to market yourself for years in future (even more if you target established sites in your industry).
But guest blogging offers more benefits: other than increasing web traffic, you can get new customers and connections by having your content and name exposed to a brand new audience.
5. Guest Blogging Increases Your Expertise
Most site owners don’t start guest blogging thinking that they need to build their portfolio first, but in many cases, the experience level they have in their niche is just enough to start writing about it.
While creating more content, you gain experience and knowledge in your niche. And even if you are an expert, that does not mean you cannot learn new things or gain more knowledge on a certain subject.
By writing guest posts, you are challenged to develop creative ideas and widen your knowledge on the subject.
Not that I would encourage anyone to keep their best content for themselves, but if you are guest blogging great content on other sites, you will be that much better when it is time to get some creative juices flowing to your own site.
With time, you will be able to create such great articles that people can’t wait long enough for your next post.
6. Guest Blogging Makes You Money
Not the actual guest blogging makes you money (unless you offer these services), but the traffic that comes to your site at the result of your successful guest posts and backlinks.
Whether you’re selling a $5 ebook or a $500 online course, you will likely make more sales and increase conversions.
This is one of the most important reasons you guest post in the same niche: this way, you attract people who are already interested in the same topic clicking a link to a site they may actually want to see or buy a product from.
Tip: through guest blogging, you will be able to increase your chances of getting new business and building new awesome relationships. Always network with people within your niche. I also think it’s wise to invest time answering to the bloggers who is asking you to be interviewed or participate to experts roundups:
7. Guest Blogging Allows You to Access Traffic From Other Sites
One of the amazing benefits of guest blogging is the traffic that comes to your site as a result.
I’ve already touched on traffic a bit, but there is really a huge benefit from gaining access to other sites.
When you guest post on a blog, you are able to reach thousands, or even tens of thousands of viewers that click on their site every single day.
If you guest post enough, the number of people who you are able to connect with is astronomically high.
If you haven’t started yet, I hope this post has finally convinced you to begin guest blogging.
I’d love to hear your experience in this field and please share any of your tips or suggestions, by leaving a comment below, thanks!