Every blogger should take care about the way they write online. This is especially true for new bloggers, who have the duty to get started with the right foot.
Just think about the quality of communication you produce while you are writing. This post is dedicated to the newbies, but also to the veterans, who might want to check if there are still some points to improve.
Here are some of the most important things you should take care when writing online. Putting into practice the suggestions below will greatly increase the strength and effectiveness of your writing.
These steps will help you receive better results in terms of communication with your audience, but also in terms of better positioning of your content in the search engines.
Table of Contents
1. Set Your Communication Goals
Do you perfectly understand needs and problems of the niche audience you are targeting?
Do you know which keywords are the most typed by Google users within your niche?
Answering to these two questions is of paramount importance. Because it will allow you to create quality content for your audience (knowing what are the needs of your readers will allow you to satisfy their demands).
And then because it will allow you to positionate more effectively in Google the content you have created for your users (if you know which are the most typed keywords, you can optimize your own post for these keywords).
2. Establish an Editorial Plan, and Stick to It
Which are the arguments you need to talk about in your blog?
How many posts are you going to write in a week?
When are you going to publish your articles?
Answering to these questions will allow you to create a real editorial plan. After you decided, you must stick with it.
Because it is very annoying for your audience to see you promised one thing, but you will show little willingness to maintain it.
3. Adopt a Personal Style
Your writing style should be as personal as possible. You must not copy other bloggers.
In other words, you need to create a trademark that distinguishes your communication, making your voice recognizable among others. Of course, it is easier said than done … But this principle is true and very important.
For example, avoid writing your post with sterile, flat, boring style. Be lively and original. Do not write too long sentences or paragraphs. Avoid any type of jargon, unless you are sure that your readers know it as well as you.
4. Write Keeping an Eye on SEO
Adopting the techniques of search engine optimization will help your post to achieve a better position in the Google SERPs.
Therefore, carefully choose the keywords for which you want to rank your content and respect the SEO rules that will allow you to get a good position in search engines. With this regard, you can take a look to this article :
10 SEO Tips to Optimize Your Content ( Learn SEO basic rules )
5. Put the Key Information at the Beginning
Open your post with the most important information. In other words you should use the journalistic method of the inverted pyramid.
In general, you should begin each paragraph of your content adding the key information. By doing so, your users will immediately find the news or the concepts they seek.
Remember that online readers do not like to waste time or dip into reasoning deductive logic that can be made mainly on the paper.
So give them what they want right away!
6. Write a Suitable Text to Be Read Online
You certainly know it. Reading on the monitor is slower and more difficult than on paper or books. This is because online users does not read word for word, but they scan the text with their eyes, in order to see if on that web page they can find relevant and quality content.
If your readers feel that your article is of value, they continue reading. Otherwise they leave right away.
It is therefore essential for bloggers to write content that comply with the rules of web writing. In principle, this means using bold type to highlight the most important words or concepts and avoiding the effect of a wall text, fragmenting the content into paragraphs spaced. In the same way, use H1, H2, H3, and so on, to list your content according to its importance.
Use internal linking. What does this means? You need to create links that lead to other content which deepen the arguments of the post.
7. Write in Proper Form
Your spelling, grammar and syntax must be perfect. A post which has errors or misprints in fact lose credibility in the eyes of the reader.
This may happen even if the content offered is of great interest and utility. For this reason it is always very important to proofread a post carefully before hitting the publication button.
You might want to check this useful post :
These are some of the main blogging tips that you should follow when you write new content online.
What do you think? Are you a new blogger? Or did you already have experience writing online?
Please let me have your thoughts in the comments below, thanks!