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Effective Guidelines For Promoting Your Content

February 28, 2018 By Robin Khokhar

Content is usually the information given to the end user on the subject demanded by him/her. This content can be in a book, TV, Internet, magazines and any other source. The content written need to match the requirement of the client and the reader need to enjoy the article while reading it. The article also needs to be informative irrespective of its length.

Many freelancers take a lot of time to write the article but the article won’t be that effective irrespective of the hard work put by them. They might feel disgraced that the article is not up to the mark or they are not a good writer. But in reality that is not the issue, the problem is the content which they have written is not promoted well and need a good promotion.

Here are some of the tips for effective promotion of the article.

 

Table of Contents

  • Form Viewers
  • Strong Title
  • Posting at Right Time
  • Get Feedback
  • Get Promoted
  • Contact experts
  • Post on Various Social Media
  • Write Articles for Other Websites or Organization
  • Always Update
  • Make It Easy for Audience
  • Check for Errors
  • Conclusion
    • Wait! Before You Go, Read:

Form Viewers

The content which you have written needs to fit the audience that is being targeted. The targeted customers need to see your article and for that, we need to reach them rather than them reaching us. If the customers messages you, do reply back and if possible give an idea to them regarding your next article in order to build and curiosity in them.

Present the content in as many website or journals or wherever there is scope so that the targeted audience get it than confining to a single website.

 

Strong Title

The title of the content needs to be strong enough so that it gets attention.

If possible while posting on various social media post it with different titles on each website so that you can understand what a good title is according to the responses. Based on this research we can get details of the interest of the audience.

You may want to read: How To Write Killer Headlines That Drive Massive Traffic.

 

Posting at Right Time

Posting an article when no viewer is online or active is a waste of your time. The article needs to be posted when there is a maximum number of viewers who are interested in seeing the articles.

Though it changes from customer to customer, we need to do certain research before posting the article. Post a mini-article or a glimpse of the article at the various time on different social media networks so that we can know when is the right time to post. By doing this we can also create an interest in the audience regarding our article. It is like two birds in one hit.

 

Get Feedback

Feedback is one thing where the freelancer gets to know the areas where he is needed to improve and he can also know the taste and preference of the audience which is useful for him in the next article.

After the article, we can include the feedback which consists of certain questions regarding an article which helps the freelancer. There is nothing wrong with getting negative feedback and they must be viewed as skipping stones to success.

 

Get Promoted

There are certain website and organizations that promote the content of the freelancer for free or take a certain amount of money to do the service.

If you want to get more crowd for the article then it is advised to go for paid promotions. These articles go directly to the customers or the one who is searching for the similar type of articles. It gives an advantage to the freelancer.

 

Contact experts

It is good if the expert is contacted for getting feedback or for improving the quality of the article. Being in the same industry for long time experts will have a good knowledge about the viewers and the trend that is going in the current market.

Their help gives a plus and boost to the content. The experts can be either people who have knowledge of the similar content or people who have good knowledge about the market.

 

Post on Various Social Media

In today world social media is a key for anything that goes viral. People spend more time these channels rather than other things. So, post the article on various social media so that a large number of customers can be targeted easily in less time.

Even the article can also be shared automatically by the viewer who reads it. All that is required is that the article needs to have a catchy title and a well informative content that creates interest and helps the reader to understand what he is looking at.

 

Write Articles for Other Websites or Organization

In order to improve the quality and quantity of the article, the freelancer is advised to write an article for other website or blogs until he gained a good experience. By this, the freelancer can know his strengths and weaknesses and improve accordingly.

This helps him/her to understand the requirements of the customer so that when he writes his/her own articles it will be helpful as he/her keep in mind certain points. It also helps him to know the areas where the customers are more and at what time. It gives him an advantage while doing his own work.

 

Always Update

Certain articles need to be updated every now and then. Some freelancers post articles that have old information which misguides the reader and it gives a wrong impression in his mind.

So the freelancer needs to write or update the article where every update is needed. This gives a positive vibe to the customer about the article and he prefers to visit our blog for getting information. This helps both old and new audience.

 

Make It Easy for Audience

The people who are reading your article need to understand and find it useful. They need to understand what you are trying to say.

Always keep the article simple and make sure that it reaches the right audience, at right time.

 

Check for Errors

The article which you have written needs to be free from errors both grammatically and content-wise. Make sure that you have written the right content that meets the requirements.

The article needs to be free from spelling mistakes and grammar mistakes. Also, make sure that you have wrapped up the article in a splendid way.

 

Conclusion

These are certain tips that help the freelancer to promote his/her article.

However these changes from person to person. But these are required for almost every freelancer who is looking for promotion of their articles.

 

What do you think?

Please share your thoughts, thanks!

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Filed Under: Blogging Tips & Tricks Tagged With: blogging, content marketing

Comments

  1. Philip Verghese Ariel says

    February 28, 2018 at 7:14 pm

    Hi Erik,
    It is indeed a great joy to read Robin’s Guest post on your page.
    He shares the wonderful and basic tips one need to seriously look into while blogging.
    Yes, I like the point where he said, make it easy for audience, and of course, an error-free content people like,
    If it’s filled with grammatical errors no one will understand and will not get a second visit.
    Thanks Robin for sharing these basic truths.
    Keep sharing.
    Wish you both a great week ahead.
    Best
    ~ Phil

    • Robin Khokhar says

      February 28, 2018 at 7:26 pm

      Hi Philip Sir,
      I am glad that you liked my post and the points.
      Thanks for the kind words.
      Regards,
      Robin

  2. Lorraine Reguly says

    March 1, 2018 at 6:58 am

    Hey, Robin!

    Great post! I like how you covered all the angles of content-sharing.
    It’s so important to target the right people at the right time (when they’re online!).
    It’s really important to keep your content updated, too, even if it just means adding links to new posts that have been published on your blog. So many bloggers fail to do this!

  3. Robin Khokhar says

    March 1, 2018 at 7:08 am

    HI Lorraine,
    Thanks for the kind words and people like you are great to continue blogging.

  4. Vishwajeet Kumar says

    March 3, 2018 at 3:57 pm

    Hello Robin,

    Great tips you have shared here. promoting a content online is a tough job for newcomers. Targeting the right audience is definitely helps you to make most out of your content. Social Media sites are a great place to promote your content and make it viral. Thanks for sharing these helpful tips here.

    Have a Great day 🙂
    Viswajeet

    • Robin Khokhar says

      March 4, 2018 at 1:54 pm

      Hi Vishwajeet,
      Thanks for the kind words. Keep visiting.
      have a good weekend.

  5. Lisa P Sicard says

    March 6, 2018 at 6:47 pm

    Hi Robin, great tips on keeping posts refreshed. As Lorraine said not many bloggers do this. It’s great for SEO today too. It helps the readers know you are staying current too with your posts.
    Being able to consistently share on social networks is KEY today as more and more people and businesses are on all the social networks.
    We have to worker harder than ever on all of these points to be found today. One thing I would add is to keep your text large and white space around it. It makes it so much easier to read for those that arrive at your place.
    Thanks Robin and Erik! Have a great day.

  6. Robin Khokhar says

    March 7, 2018 at 7:52 am

    Hi Lisa,
    Thanks for making this post more informative. And making the text little larger helps in reading easily.
    Have a good week ahead.

  7. Naveen Sharma says

    March 7, 2018 at 10:44 am

    Hi Robin,

    You have given very helpful tips in this article.

    It is true that even a well written article may not get as many visits as expected and the writer may blame his writing skills while the actual problem is with promotions. In this regard this article sheds light on very important aspects.

    I found all the tips very useful and if applied correctly, a well written content can get the views it deserves.

    Thanks for sharing these tips with us. Have a great day!

    -Naveen

  8. Robin Khokhar says

    March 7, 2018 at 11:45 am

    Hi Naveen,
    yes, if we are not promoting our website or post then there is no fun of writing.
    Thanks for the kind words.
    Have a good week ahead.

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