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4 SEO Essentials That SMBs Needs To Push

June 17, 2022 By admin

Achieving good SEO rankings is not an easy task. For this reason, many small and medium-sized companies (SMBs) choose to leave it in the hands of professionals. If you are looking for a way to get better results, you might want to consider working with an SEO agency that specializes in your industry. If your SMB is a SaaS company, for example, you’ll want to work with a SaaS SEO agency to get the best results. Here are the four most important aspects that you need to pay attention to when optimizing your website for search engines and how SMBs can benefit from working with a professional SEO agency.

 

Table of Contents

  • Understand your audience
  • Audit your current website and content
  • Research the right keywords
  • Work on technical SEO
  • Use a SaaS SEO agency to get better results
    • Wait! Before You Go, Read:

Understand your audience

The first step is to understand your audience, competitors, and market. This will help you to develop a strategy for marketing your business online.

You’ll need to know who your target audience is and how they behave and shop online. You can do this by asking the following questions: Do they use social media? How much time do they spend on different platforms? Which search engine(s) do they use the most frequently? Do they prefer mobile or desktop devices? 

These are all important questions that can be answered through research conducted in your specific industry or niche market. Once you have this information it will be easier for you to engage with potential customers in an effective way that converts traffic into sales leads or actual sales transactions.

 

Audit your current website and content

Before you can improve your SEO, you have to understand what’s already in place. This means performing a full audit of your website and its content.

Your website audit should include:

  • An analysis of the quality of pages on your site
  • A review of your internal linking structure and external links (do they point to relevant sources?)
  • The number of keywords you’re targeting, and where those keywords appear in the page (are they used naturally, or are they stuffed into meta tags?)
  • Your social media presence and engagement

 

Research the right keywords

The first step in any SEO marketing strategy is to do keyword research. The right keywords will help you drive qualified traffic, generate leads, and improve your organic rankings.

As the world of SEO continues to evolve, SMBs need to stay up-to-date with the latest best practices to compete against larger brands that have more resources at their disposal. While there are many aspects of SEO that come into play when working on an online marketing strategy for your business, finding the right keywords can be the most important piece of the puzzle.

 

Work on technical SEO

You can’t afford to ignore technical SEO when it comes to the small business market. The best way to get started on technical SEO is to make use of headings and subheadings, bold text, keywords in the title, meta description, and URL.

The first thing you should do is create a hierarchy through your headings. This involves using H1s for titles and subtitles where appropriate. You should also add a few H2s (subheads) within each piece of content so that users can quickly scan through what they need to know. If you have more than one piece of content on the same subject matter using different formats, try to create an outline with tags indicating which type of content each section will be in. This will allow users who are searching for specific types of information to find what they need more easily without having to scroll through multiple pages looking for something similar but not quite identical in style or tone.

 

Use a SaaS SEO agency to get better results

A SaaS SEO agency is the best option for SaaS SMBs who want to grow their businesses and gain search visibility for their products, services, and websites. They have access to a large network of websites with high-quality content that they can share your website link on. This ensures that your website gets the much-needed boost in traffic from various sources including social media sites like Facebook, Twitter, etc., blogs & forums related to your niche business.

And with an SMB or startup budget in mind, going with a SaaS SEO package is a start so that you don’t have to worry about costs once the initial investment is made.

Wait! Before You Go, Read:

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Filed Under: Small Business Tips, Traffic, SEO & SEM Tagged With: SEO, small business

Comments

  1. Randall Magwood says

    June 17, 2022 at 9:54 pm

    If you want to use an SEO agency, then good choice! They would have the experience to rank your site and get you more organic traffic. Out of all the options listed above, i think keyword research is the most important part. You need to know which keywords to target that are relevant to you, low in competition, and that you can write content around. Once you can do that, you can duplicate the process with each new low competition keyword, and start to get better results with your on-page SEO efforts.

  2. Ahmad Sultan says

    January 26, 2023 at 10:52 am

    Hi Erik
    Great tips indeed! I have been doing a little more with video recently and will be bumping it up, especially since the short videos are in style and work for SEO. Out of all the options listed above, I think keyword research is the most important part.

  3. Hammad says

    June 17, 2023 at 2:46 am

    Hello,

    It’s a wise decision to work with an SEO agency. They would be qualified to rank your website and increase your organic traffic. The most crucial step, in my opinion, is keyword research, out of all the possibilities mentioned above. You must be aware of the best keywords to choose, ones that are low in competition, relevant to you, and around which you can create content. Once you’ve mastered that, you can repeat the procedure for each fresh low-competition term and start to see improvements in the on-page SEO efforts you make.

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