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4 Local SEO Best Practices

December 4, 2018 By admin

Local search is powerful for every business.

Over 90% of consumers use search to look for local information. If you do not optimize your business for local search, you could miss 90% of your potential customers.

For any company to stay relevant, owners must use local SEO. Advantages of investing in local SEO include web traffic, brand visibility, and increased revenue.

To take control of your local search results here are four local SEO best practices.

 

Table of Contents

  • 1. Optimize for Google My Business
  • 2. Website Updates
  • 3. Create Local Content
  • 4. Ensure Your Website Is Mobile-friendly
    • Wait! Before You Go, Read:

1. Optimize for Google My Business

This is the crème de la crème of local search. Google shares content it can support and verify.

Google My Business is Google’s tool for your business to meet their requirements. If Google can confirm your business as authentic, it will reward you with coveted sidebar space in Google Local Search.

For Google to optimize your business for Google My Business, create and verify a Google My Business page. Use Google Posts within your account and encourage your customers to share reviews online.

Respond authentically to reviews and specify the location. For example:

  • “We appreciate your feedback on (product) in (city)”
  • “We look forward to working with you again”
  • “Thank you from (full name of your company)”

 

2. Website Updates

The following are simple website updates to improve your local SEO.

Improve Internal Linking Structure to support website navigation, assist with information architecture, and distribute page authority.

Optimize URL, Title Tags, Headers, Meta Description, and Content. Every time you write new content on your site, optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body. If cannot figure out how to come up with geo-targeted content, highlight customer success stories and case studies.

Add Location pages to your Website. Create location pages, especially if you have more than one brick and mortar location. These pages provide customers with your unique store descriptions, promotions, testimonials, and more. Avoid duplicating content across multiple location pages.

 

3. Create Local Content

As Google continues to get smart, content writers are finding ways to write for users, not search engines. Although writing about general topics attracts several followers, hone your focus and write about local news to woe the local audience.

Promote local industry gatherings, news, employees, and other educational topics on your blog. Go beyond you’re the limits of your business.

For instance, if you are a local security company and you want to reach new markets, come up with a helpful resource that could assist these companies to get acquainted with your city. A map of local service providers could improve the value of your persona.

 

4. Ensure Your Website Is Mobile-friendly

Most consumers are now using their mobile phones to access information. Most people will use their phones to look up reviews, find directions to your location, and search for contact information.

Create a mobile-friendly site to make it easy for prospects to access your data. If you are not sure how could create a user-friendly site, you can check the SEO checklist for new websites. This guideline will drive your local success. Follow the tips, and your business will increase its revenue.  

Wait! Before You Go, Read:

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Filed Under: Traffic, SEO & SEM Tagged With: SEO

Comments

  1. Ryan K Biddulph says

    December 4, 2018 at 2:57 pm

    Step 1 seems like the ultimate difference maker Erik. Google bends over backwards to feature local bizes prominently which go this route of signing up thru that avenue. Gotta register to be in the game.

  2. Vishwajeet Kumar says

    December 5, 2018 at 9:06 am

    Hello Erik,

    Great Tips, you have shared here. Local SEO is definitely very important for businesses that want to rank in their country. Submitting their business to Google Places is also a great way to keep things moving on. Brilliant Post.

    Have a Great day 🙂
    Vishwajeet

  3. Vinay Prajapati says

    December 6, 2018 at 11:18 pm

    I shall be able to improve local SEO for my business after reading this piece of content.

  4. Sathish Arumugam says

    December 7, 2018 at 12:16 pm

    Yes, obviously the step would be a game changer. Moreover, we should enlist the entire details to make our profile a complete one enabling both Google and local users to know our business details. Thanks for precise ideas.

  5. Bhagyashree says

    December 25, 2018 at 8:03 am

    Hiii Erick,
    Thank you so much,
    I will improve local SEO for my business after reading your post. Very nice Blogg. I really enjoyed your post! Thanks for sharing and keep up the good work!

  6. Amit says

    January 10, 2019 at 11:08 am

    Hi, Erick Thank you so much, I have improved my website SEO score to reading this great article on blogging. keep up the good work!

  7. Dr. Zakir Ali Rajnish says

    April 4, 2019 at 3:45 am

    Hi Erick, Thanks for local seo tips.

  8. Isabel says

    May 22, 2020 at 8:43 am

    Nice tips for SEO

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