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When Is it Time to Hire Out for Social Media Posts for Your Business?

June 23, 2021 By Lisa Sicard

How does a small business know when it’s time to hire out for a social media manager? Someone who can know the business inside and out and be able to post pictures, stories, images, etc. to promote the brand on social media networks.

Many small businesses may not want to spend the money to invest in someone to manage it for them. After all, they have been doing it for months or years.

But as they add one more channel to the mix, they realize they are spending more of their days doing social media instead of running their small business.

 

Table of Contents

  • Hire Out Tools or People?
  • Why Choose People Over Tools?
  • How Does Hire Out for Social Media Posts Really Work?
  • Monitoring the Social Media Networks
    • In Conclusion
    • Wait! Before You Go, Read:

Hire Out Tools or People?

People can use social media management services but even these take some time. They can cut down your time spent uploading social media into a scheduler, but you still have to think about what to post and do it.

For some business owners, a tool may be just what they need to save time. Tools like AI-driven MissingLttr, Quu Promote, Dlvr.it, or Agorapulse to help manage their social media.

But if after using these tools they are still spending too much time on it, they would want to consider hiring out. Even tools cost money as they are an investment in a business.

Social media is part of a marketing budget today. Whether you advertise on the networks or use them for business it will be an investment.

It is no longer FREE if you are trying to grow your business.

 

Why Choose People Over Tools?

If you have someone that can do it for you, you won’t have to invest in tools or spend time learning how to use them. You can just focus on your business and grow your business. And then you will leave it to someone else to market for you.

They will be able to see your business from a different perspective too which is important.

 

How Does Hire Out for Social Media Posts Really Work?

Before you hire out, do keep in mind it will have to be someone you can talk with often. You can’t just let them go completely without letting them know what is going on in your business. What type of sales you are going to have, what new things are coming up, etc.

Therefore, schedule monthly or bi-weekly quick meetings for these types of discussions. You could also email your new social media manager with new events or products. Send them pictures from your business to use in social media posts.

This will create working together with the environment for your social media to be more engaging.

People are sometimes not comfortable with seeing themselves in photos or videos. Many clients of mine have needed help getting their social media videos created and out on social media.

 

Monitoring the Social Media Networks

Before finalizing a new person to manage your social media be sure you know who will be monitoring comments and inquiries that come in on the social networks. This is an important step to know who will do exactly what. You will not want to have a prospective client holding on waiting for an answer.

The quicker someone responds, the better!

However, also plan who will be doing the all-important engaging part of the social media pie. Sometimes a business owner can answer questions and respond in a more natural way.

This engagement factor can lead to posts going viral and making all of your messages seen more on that social media network.

 

In Conclusion

So, do remember time = money. If you spend more time managing your own social media, you may earn less money from your business.

But if you hire out and work your business to grow it, the investment in that person will pay off for you and your business!

Wait! Before You Go, Read:

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Filed Under: Social Media & Marketing Tagged With: social media maangement, time saver

About Lisa Sicard

Lisa loves helping others to thrive online through Social Media, Blogging, and SEO. What good is knowledge if you cannot share it with others? She has 30+ years of experience in marketing/advertising with 11 years of experience in content marketing, social media, blogging, and SEO.

Comments

  1. Muhammad Ayub says

    July 1, 2021 at 1:16 pm

    Hello, Lisa Sicard your information about the hire of social media person is very informative, but first of all, we should get all the tools for sharing the post.

    • Paul says

      July 2, 2021 at 8:12 am

      Nice Post.. However, if it is a start up, spending on resources to handle social media is a good option. Tools are anyways going to be expensive and most of the tools need manual intervention.

      • Lisa Sicard says

        July 13, 2021 at 12:40 pm

        Thanks Paul. Not all tools are expensive, especially if you are only managing your own social channels. When you manage many of them is when the investment adds up. Thanks for coming by on this one!

    • Lisa Sicard says

      July 7, 2021 at 10:57 am

      Thanks, Muhammad. Yes, having tools will surely help you save time but they may come to a point in time when you need to hire out even with the tools 🙂 Thanks for coming by on this one. Have a great day 🙂

  2. Nancy Misra says

    July 4, 2021 at 5:23 am

    Hello Lisa, This is truly an amazing article and your information is very informative.

    • Lisa Sicard says

      July 7, 2021 at 10:57 am

      Thanks Nancy, have you hired out yet? Thanks for coming by and have a great day.

  3. shilpa dhawan says

    July 6, 2021 at 12:05 pm

    1) The rock bottom minimum result required to keep the project going ( say 1,000 new Facebook likes per month)
    2) Plenty good enough results that are good enough to a least consider expanding the program and to keep it safely off the chopping block.
    3) Wild success very positive result that justifies expanding the program by 20 % more.

    • Lisa Sicard says

      July 13, 2021 at 12:42 pm

      Hi Shilpa, 1000 new likes per month – how much do you think that investment would be? Sometimes it’s a $1 or more per like. And I don’t recommend getting anyone to like a FB page today. if they never engage with it, it’s a total waste. Smaller and engaged is better is my book. Thanks for your input and for coming by!

  4. Nayan says

    July 13, 2021 at 1:15 pm

    Hello Lisa, This is a very helpful post for all of us to know the importance of Social Media Marketing to grow all kinds of business.

    • Lisa Sicard says

      July 19, 2021 at 7:45 pm

      Thank you, Nayan for your comment. I hope it has helped you.

  5. Shivanshu sharma says

    July 29, 2021 at 11:03 am

    Hi Lisa,

    Your article is in detailed and very informative. Of course social media helps business to grow and gain more audience faster. Thank you so much

    • Lisa Sicard says

      August 19, 2021 at 6:56 pm

      You are most welcome Shivanshu, I’m glad you found it helpful. It can help gain audience faster but it does take time 🙂

  6. Hassam says

    April 10, 2023 at 11:55 am

    Dear Lisa,
    Your article is thorough and highly informative. Undoubtedly, social media is instrumental in business growth and reaching a wider audience faster. Thank you very much.

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