The online world is riddled with thousands of new sites popping out of existence each second.
Not to mention that the number of active social media users are ever-increasing. The result? More competitors.
You should worry about it because you’ll be left out if you’re a newcomer. But this doesn’t mean you should lose hope. Never before has there been these many ways to squash down your competitors.
With these many people, who wouldn’t think of new innovative ways to outcompete each other? It’s all about wit and ingenuity at the end of the day. And that’s what we’ll bring you here.
1. Know Your Target Market
Knowing your target market makes it easier for you to capture people’s attention. Describe your audience in deep detail and write it down. Then create an editorial calendar containing the topics and keywords you’d write about.
This is where you’ll choose the best fit for your audience. Remember to write with your specific target market on the mind. Your goal should be to solve their problem and answer their questions.
2. Do Guest Posting
Blogging is all about building relationships and creating a network of followers. One of the best ways to do this is through guest posting. The more you distribute your name across multiple platforms, the more significant exposure you get. And this usually leads to high conversion.
But this doesn’t mean you just go out there are write wherever you like. Make sure that the blog you’re guest posting for is credible. They should have a high domain authority. It’s recommended to guest post on blogs with DAs 50 or higher. It also needs to be relevant to your niche.
3. Learn SEO
Your content would be useless if no one sees it. You can take on social media and get followers. That’s effective and usually leads to decent traffic. But limiting yourself to this method is a huge waste. You’re not making the most out of your blog’s potential.
Remember that your searchability in Google (or any search engine) is a top priority. You can do this by learning SEO or search engine optimization. This is more than just using targeted keywords in the right frequency and ideal places. It’s also about getting backlinks and creating quality content that helps increase your DA. The higher your DA is, the more likely you’ll rank high.
4. Produce Quality Content
Content is your blog’s core. This is why you need to prioritize it above anything else. And it’s more than just proper grammar (although that counts)! Great content is one that’s also engaging and informative. It brings value to your readers and has a practical use on their lives.
It’s a give-and-take world out there. The better your blog posts are, the more readers and traffic you get. Also, don’t forget that it should be SEO-friendly. Make it as straightforward as possible, but don’t sacrifice valuable information.
5. Promote Your Content the Right Way
Getting traffic to your blog is all about promotion. And social media is a great avenue to do just that. You’d miss half of your life if you don’t venture into social media. Facebook, Twitter, and Instagram got tons of active users. Why not tap into that market?
Not only are you increasing your potential fan-base, but you’re also making your blog more credible. There’s also YouTube where you can do video marketing. Or perhaps embark on a cold email campaign? Just make sure that you avoid content promotion mistakes, so it converts to blog traffic.
6. Have a Great Web Design
Your blog is made up of two major components: content and design. The two should complement each other. A well-designed blog is one which is responsive, attractive, and functional. It should also be up-to-date with the latest design and trends.
Minimalist and sleek designs are currently the hit. Also, make sure that it’s mobile-optimized. 52.64% of the global internet traffic comes from mobile devices. You’d miss out a considerable portion of the market if people can’t correctly view your blog on their devices.
7. Interact With Your Audience
No man is an island. Your blog would be useless if you’re alone. Interact with your audience to boost traffic. It also gives you a good reputation as it makes them see you as active and reachable.
Reply to comments, share interesting posts, and mention your followers on social media. Guest posting on similar blogs also builds strong connections. You can even meet your followers in person and write an entire article about it.
Conclusion
The ways mentioned helps your blog survive and thrive. Getting higher traffic doesn’t come overnight.
It’s a slow process requiring a lot of diligence and patience. But once you pull it off correctly, there’s no doubt you’d be raking in massive traffic.
Hey Christopher!
These are great tips to drive more traffic to your blog. I just finished writing a 2400 words article on the same topic here and I’ve included all of the tips you have mentioned here.
One important thing to do, to get more traffic, is to take great care of the user-experience and user-satisfaction of your blog. Now with Google RankBrain, high-quality content and blog design are more important than ever before!
Thank you for sharing your tips here!
Best regards! 😀
Thanks for the comments, Freddy! You’re correct – design and content are deciding factors when it comes to attracting traffic to your site. Google loves a beautiful and functional site design with high-quality content and it will rank this type of sites high on organic search.
Hi Chris,
Good to read an informative piece on Erik’s space, Yes, the tips you shared are essential one to pull traffic to our sites.
Quality content is the key here. But at the same time, promotion too is vital, unless and until others know about a quality content how will they read! Yes, promoting our content in a right way at the right time is very important.
There are many content promotion strategies available now,and one need to choose it wisely.
Thanks for this wonderful share.
Keep writing.
Regards
~ Philip
That’s why I mentioned the value of a promotions strategy as well, Philip! Great minds think alike!
Hi Christopher,
Your article gives a very balanced and effective strategy to succeed in getting traffic to a blog. Good content is a necessity but it is not sufficient. It takes more than that to get traffic. You have rightly mentioned design to be a balancing factor to content.
But we need more than design and content. You have outlined it all here. I am sure if all your tips are taken care of one cannot fail in getting high traffic. There is no doubt that we have to start with the right target audience in mind.
In very few words you have given a very effective strategy that just cannot fail. Thanks for sharing these tips with us. Have a great day!
-Naveen
Thanks, Naveen! I truly believe that content + promotions is the key to an effective content marketing. However, if there’s something more I can add in the post, it is to update and refresh your old content so you can keep your content relevant with the latest information so you can continue benefiting from those old psots.
I’m glad you make it with your blog. I started my blog two months ago and I trying to archieve a lot. Tips that I can find on your site has been really helpful so far.
good tips for drive traffic for our blogs ,
thanks for sharing this post and keep posting.
Hi, Christopher and Erik!
These are all really good tips for bloggers to remember. I particularly like how you gave the reminder that we are writing for people and need to make sure we provide them with valuable information while simultaneously writing with the intention of ranking high in the search engines.
Content is what’s really important, and by making it valuable to the reader, we are also ensuring that it ranks high. After all, if we solve problems for our readers with our content, we will surely get the traffic we deserve!
Glad you liked the post, Lorraine!
Hello!
Cristopher, You have produced a nice post on how to drive traffic to a blog in a right way. These are the golden tips to get something out of your blog more effectively and efficiently.
I have a question as well. That is, What are the main areas of SEO where you are expecting some changes from Google in 2018?
Hello, Shabir!
Personally, I think that people will approach keyword research differently starting this year. A study released by Ahrefs revealed that relying on search volume from paid SEO tools for traffic estimation is inaccurate: https://ahrefs.com/blog/keyword-traffic-estimation/ Not to mention, voice search assistants are catching on among regular users. Therefore, I imagine smarter SEO specialists to optimize for keywords that people will normally say instead of type. For example, it will be ideal to optimize for keywords starting with how, what, why, when, and what because that’s how people ask questions. In other words, voice search will change how we research and optimize for keywords in the near futrue.