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Maximize Your Profit with the Help of These Conversion Rate Optimisation Tools

September 8, 2016 By Erik Emanuelli 9 Comments

If truth be told, trying to influence Internet users to visit a website is already challenging. That said, converting these visitors is more difficult, but essential because it’s how a business profit.

Fortunately, there are a lot of conversion optimisation tools specifically built to track features that ensure that the visitors would fall into the sales funnel. Not just that; another wonderful thing about this is the fact that most of them are free of charge; allowing the user to track insights, such as the usability, landing page design, call-to-action effectiveness, and features without the need to spend much.

Here are some of the most useful tools when it comes to conversion rate optimisation.

 

1. Analytics Services

Probably the well-built tools of online marketing are the analytics services because for the past few years, these tools have gotten more extensive than how they were originally created. As a matter of fact, even the free analytics tool is capable of providing comprehensive data about where the traffic originates from, how long the visitors remain on each page, and the path visitors usually take, and so on.

Once a website has an integrated A/B testing tool, the owner would be able to see the way the traffic segments that see each other usually behave. Not just that, data such as site paths, bounce rates, and period on page for each variation are also measurable elements of analytics. With the help of this very powerful tool, it’s easy to locate the services and discover ways on how to incorporate more services after.

Google Analytics is probably the most popular free tool available for bloggers and internet marketers.

example-of-google-analytics-screenshot

 

2. Marketing Automation Platform

This tool helps in converting a simple lead into a customer, because an automated marketing tool involves measuring and automating all the connection between the business owner and the prospective customer. Wherein, a new prospect can be considered and it would be automatically included to an email program and distributed to the members.

Furthermore, linking the A/B tested pages with various marketing campaigns is also a great way to measure the quantity and quality of leads coming from these. Keep in mind though; when evaluating a lead generation page, it’s important to ask yourself how the number of form fields affects the lead quality/quantity. Will it result to more leads or not?

Paying attention to both of these, together with the lead quantity and quality are also important especially if you want to scale your concern long term. Basically, if a specific page variation changes in quantity, but the quality decreases, then this isn’t really a smart move at all.

You should read: GetResponse New Marketing Automation: What You Need to Know

 

3. A/B Testing Platform

A lot of experts consider A/B testing as an integral tool of conversion rate optimisation. Basically, the A/B testing tool allows the user to pit several versions of a web page against one another; as it directs these website to a funnel that determines which among these are capable of producing remarkable result.

For instance, it allows the website owner to determine if the “Add to Cart” button generates more clicks in version A or version B.

However, despite the fact that the idea of A/B testing is pretty straightforward, choosing the right services is a great way to make it fun and easy while being able to monitor the results and if the conversion rate optimisation is working the way it should.

ab-testing

Image credit

 

4. Heat Mapping Service

Heat mapping tools offer the most relevant insight on how visitors act with a website. Through this, you’ll be able to monitor the mouse clicks together with other manipulations that happen within the page– this includes scrolling. Aside from that, a heat map also offers a clear image of where users usually spend most of their time on the website, and where they really don’t.

That said, it can also be used to figure out what elements on the page must be optimised. Though, as a rule of thumb, before you even consider website optimisation, it’s important to examine the heat map of the web page. This would give you the ideas how the visitors interact with one another. Also, with the help of the best professionals offering conversion rate optimisation, you’ll have the assurance that your website would be properly optimised.

Have you ever tried the heat mapping service of Lucky Orange? Here’s my review.

 

Final Words

Conversion optimisation is considered to be a long-term project.

It’s important to pay attention to the every conversion tool you are going to use to ensure that the results you’re going to get are positive.

 

What are your suggestions or experience?

Please share your views in the comments below, thanks!

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About Erik Emanuelli

Hi! I am Erik Emanuelli : problogger, marketer and social media addict. You can follow me on Twitter, add me on Facebook or follow me on Pinterest.

Comments

  1. Daniel Oluwatobi

    September 13, 2016 at 1:30 pm

    I actually like the A/B testing way, it makes me see what works and what does not. thanks for sharing, anyway.

    Reply
    • Erik Emanuelli

      September 14, 2016 at 3:18 pm

      I like the A/B testing concept too, Daniel.

      Reply
  2. Amar kumar

    September 14, 2016 at 1:50 pm

    Hey Erik,

    Google Analytics allows us to track website behavior and reports on visitors, engagement, traffic sources, content, and e-commerce sales. Google Analytics is the most popular web analytics platform on the market and can help you identify your most profitable marketing channels and most important thing is that completely free of cost.

    These conversion rate optimization tools are easy to implement and mostly require a single line of code that you or your developer can insert into the header of your website.

    With best wishes,

    Amar kumar

    Reply
    • Erik Emanuelli

      September 14, 2016 at 3:18 pm

      Thanks for your comment, Amar.

      Reply
  3. Raj

    October 3, 2016 at 6:48 am

    Nice post mate,I think this is the best for one who is looking for optimizing blog with best conversion rate tools. I think Google analytics stand in a crowd for sure by it’s wide range of features and optimizations. As far as one is concerned about best conversion, Google analytics is a go. To get maximum out of your blog, one should definitely try out these tools.

    Thanks for the post by the way and keep writing great stuff.

    Reply
    • Erik Emanuelli

      October 3, 2016 at 9:28 am

      Google Analytics is the most basic, (but important) tool to use for any bloggers.
      Thanks for commenting here, Raj.

      Reply
  4. Osho

    October 12, 2016 at 9:04 am

    Hello Erik,

    I’m only using analytics to track my traffic and also conversion stats. I guess its time to try some of the other tools out there.

    Thanks for sharing.

    Reply
    • Erik Emanuelli

      October 13, 2016 at 10:00 am

      Good to hear that, Osho.
      Let me know the results.

      Reply
  5. waseem khan

    April 21, 2017 at 11:44 pm

    I like A/B testing but still there are many things which give worth to your post

    Reply

Leave a Reply to Raj Cancel reply

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