The trust is difficult to quantify but it’s of great value in business. More and more professional relationships are created shaking hands online.
Businesses must create more and more often relationships with the stakeholder based on trust and credibility. And to do that they use social networking sites, where every day millions of people interact with each other.
But sometimes is not easy to be able to create valuable and long-term relationships, especially online.
I list then below 6 rules, as keywords of great importance to keep in mind to bet on successful relationships and become an online authority.
Giving a business card to a potential customer is very different from presenting themselves on social networks.
On different platforms, you just need a click to know in real time who you are, where you work, what are your references.
For this reason, in order to build a authoritative professional online, you first need to know which tools you can use.
It’s not enough a small description in your about me page or on your online business website, you need much more to be able to gain the trust of your audience.
2. Social Proof
You could have spent a large part of your budget to customize your Facebook brand page, to create a beautiful background on your Twitter profile and to have a good looking website, just came out from the study of web design, but you need more than this to prove who you are if you want to inspire confidence.
It’s therefore necessary to improve your social influence and gain trust when you address your content to your readers.
What can be the strategic content to convey confidence and increase your social proof?
- social plugins
- social media sharing/like button
- case studies and testimonials
- user-generated content
- user reviews and ratings
- social advertising
- mentions on blogs and other media
Between words and facts there must be coherence. You can not use big words to appear a guru, and then you are not be able to meet the needs of your users, as you risk to lose their trust.
To be clear with an example : it is better not to act as SEO expert if your website URL is banned from Google!
Therefore remember that both in your online and offline activities, you have to be the same personality while maintaining a line of consistent behavior.
Lying is useless if not negatively affect your brand and name awareness.
4. Digital PR
Contacting key people to learn from can be very helpful to improve your online presence.
In addition to this, a new contact can become an opportunity to discuss about your business or topics, as well as being the basis for new work partnerships.
Devoting time to research will result in the creation of added value arising from your active online presence. This gives you a wealth of information and contacts to create a circle of relationships and connections of your interest.
You should avoid talking too much about yourself, aimed exclusively at your objectives and goals. Try instead to be an example from which to draw inspiration.
You could be able to archive this, educating your users, creating dialogue and writing compelling and engagine content.
In this regard, you may want to read : How to Write an Article – Writing Tips from a Professional Writer.
Anyone can learn how to use social networks, but it is the ability to create dialogue and build true relationships that sets you apart from the crowd.
So you should ask questions, comment on other authoritative blog posts, look for discussions of your interest and contribute, in order to establish a relationship of respect and trust.
Your blog should be as inviting as possible, so be sure that users can easily share your content with the most important social media platforms.
Remember to use a language oriented to your ideal audience and if you are unable to reach the level of engagement that you had set, do not be afraid to ask suggestions to your users.
The first and golden rule I learned since I started blogging and online business is that you need to build online relationships within your market and niche.
The benefits of strong relationships are easily quantifiable, and not just online, or in business, but even offline, in real life, such as friendships that last a lifetime.
Let me ask you a question : “Do you think that building relationships is a must for an online business?”
Please answer me within a comment below, thanks!
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