6 Rules to Build Online Relationships Based on Trust – How to Become an Authority

The trust is difficult to quantify but it’s of great value in business. More and more professional relationships are created shaking hands online.

Businesses must create more and more often relationships with the stakeholder based on trust and credibility. And to do that they use social networking sites, where every day millions of people interact with each other.

But sometimes is not easy to be able to create valuable and long-term relationships, especially online.

I list then below 6 rules, as keywords of great importance to keep in mind to bet on successful relationships and become an online authority.


1. Authority

Giving a business card to a potential customer is very different from presenting themselves on social networks.

On different platforms, you just need a click to know in real time who you are, where you work, what are your references.

For this reason, in order to build a authoritative professional online, you first need to know which tools you can use.

It’s not enough a small description in your about me page or on your online business website, you need much more to be able to gain the trust of your audience.


2. Social Proof

You could have spent a large part of your budget to customize your Facebook brand page, to create a beautiful background on your Twitter profile and to have a good looking website, just came out from the study of web design, but you need more than this to prove who you are if you want to inspire confidence.

It’s therefore necessary to improve your social influence and gain trust when you address your content to your readers.

What can be the strategic content to convey confidence and increase your social proof?

  • mentions
  • social plugins
  • social media sharing/like button
  • case studies and testimonials
  • user-generated content
  • user reviews and ratings
  • social advertising
  • mentions on blogs and other media

Handshake In Business


3. Coherence

Between words and facts there must be coherence. You can not use big words to appear a guru, and then you are not be able to meet the needs of your users, as you risk to lose their trust.

To be clear with an example : it is better not to act as SEO expert if your website URL is banned from Google! :-)

Therefore remember that both in your online and offline activities, you have to be the same personality while maintaining a line of consistent behavior.

Lying is useless if not negatively affect your brand and name awareness.


4. Digital PR

Contacting key people to learn from can be very helpful to improve your online presence.

In addition to this, a new contact can become an opportunity to discuss about your business or topics, as well as being the basis for new work partnerships.

Devoting time to research will result in the creation of added value arising from your active online presence. This gives you a wealth of information and contacts to create a circle of relationships and connections of your interest.


5. Usefulness

You should avoid talking too much about yourself, aimed exclusively at your objectives and goals. Try instead to be an example from which to draw inspiration.

You could be able to archive this, educating your users, creating dialogue and writing compelling and engagine content.

In this regard, you may want to read : How to Write an Article – Writing Tips from a Professional Writer.


6. Dialogue

Anyone can learn how to use social networks, but it is the ability to create dialogue and build true relationships that sets you apart from the crowd.

So you should ask questions, comment on other authoritative blog posts, look for discussions of your interest and contribute, in order to establish a relationship of respect and trust.

Your blog should be as inviting as possible, so be sure that users can easily share your content with the most important social media platforms.

Remember to use a language oriented to your ideal audience and if you are unable to reach the level of engagement that you had set, do not be afraid to ask suggestions to your users.



The first and golden rule I learned since I started blogging and online business is that you need to build online relationships within your market and niche.

The benefits of strong relationships are easily quantifiable, and not just online, or in business, but even offline, in real life, such as friendships that last a lifetime.

Let me ask you a question : “Do you think that building relationships is a must for an online business?”

Please answer me within a comment below, thanks!

Image courtesy of samarttiw at FreeDigitalPhotos.net


  1. says

    Nice post Erik sir,

    Hope am following few ways which you’ve listed here to improve my online presence and to build online relationship.

    Sure, will follow the missed ways.

    I really like the last two points and these are most important to be considered by the bloggers.

    Thanks for sharing the great piece of information to do better blogging, keep sharing the useful stuffs for your readers 😉
    Nirmala recommend you to read:Best Stay At Home Jobs For MomsMy Profile

  2. says

    Hi Eric,
    This is really a very interesting post indeed. When it comes to Blogging, if you really want to become an authority then, one of those things you can not ignore or joke with is building relationship with other bloggers and your readers as well. Thanks for sharing this with the bizsugar community.


  3. says

    Hi Eric Sir..!!One More Help I would I ask You for…Why my recent blog post doesn\’t appear in the commentluv box…It will always say,..\”A feed could not be found at “computer-world-of-knowledge.blogspot.com. A feed with an invalid mime type may fall victim to this error, or SimplePie was unable to auto-discover it.. Use force_feed() if you are certain this URL is a real feed”Thanks for your help .. :)

  4. Anthony McNeil says

    Hey there Erik… Great post man! I know when I started online, I did everything opposite of what you share here and needs to say, in showed in the results I had.

    I think that most struggling marketers are so eager to make that first buck,that they completely ignore things like building trust and relationships…. I know I did!

    Thanks again dude for the great content!
    Anthony McNeil recommend you to read:Get More Twitter Followers Using Twitter Ads & Promoted TweetsMy Profile

  5. says

    I have been working online now for about 3 years and when I first got started, I used to set up several niche sites relying totally on organic search engines. Now I realize that is not the best way to build a business. If you don’t build those online relationships, then you will never have a true business. I am currently working on ways to improve my online presence and at the same time build a business with my readers on my blog.
    Susan Velez recommend you to read:Selling Online Websites – My Auction Results UpdateMy Profile

    • says

      Hi Susan,
      It’s good to hear how we are many who share the same experience, and how through years we learn the importance of online relationships and true great connections.
      Thanks for your feedback, here! :-)

  6. says

    One important factor that I myself have slipped on in the past is staying in touch with the relationships you have begun to build. Just like in the offline world if you are gone for too long people start to wonder and if or when you do finally reappear they will be cautious and you will have to restart the relationship building process all over again.
    Caleb recommend you to read:eMail Marketing Sales Funnel AnatomyMy Profile

  7. says

    I’m glad to read this artickle as you provided such a useful and wonderful tips. I wanna add something in it that your hardworking and connectivity with the website at regular bases also plays an important role. To be authentic online user, you must be keep in touch with client and give them response on daily bases to fulfill their requirements. Provide enough information to customers about the relevant topic and try to be superior in targeting them quickly by the quick response. I hope it`s also useful for you as I wrote these lines on bases of my personal experience
    Martin recommend you to read:Turning your hobby into a job – Make money out of bloggingMy Profile

  8. says

    Hi Eric,
    Very nice post. When it comes to Blogging, if you really want to become an authority then, one of those things you can not ignore is building relationship with your readersl. Thanks for sharing this.


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