5 Best Practices For Managing A Profitable WordPress Website

Many factors go into making a profitable website. It takes a lot of upfront work to make an online platform well known. This will require getting known in the industry, winning over a customer base and generating significant revenues.

You will need to build it up to a point where other people can help you manage the work and generate passive income. To help you manage a profitable website, we have covered important best practices to follow. These steps will allow you to manage a site brings in more money than it costs.

Table of Contents

Know Your Audience

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A successful and profitable website begins with its audience. Whatever your target market, the audience has to be engaged and willing to spend. Otherwise, you will have a hard time generating a profit.

Just as you would research a market for a physical product, you need to have a strong idea of a profitable audience. For example, a fashion blog could cater to women who spend on clothing, accessories or jewelry. There are many niches out there for various audiences. By getting to know your audience, you can make decisions about your website and content to meet their demands.

Investing In High Performance Hosting

Once you have a specific audience, you need a reliable infrastructure for your website. The most profitable websites receive hundreds of thousands of visitors per month. If you are not technical savvy, you can have a hosting provider manage your entire platform. They can also ensure that your WordPress website is optimized for faster load times.

When you have a fast loading, high performance website, you will receive more page views. This will help increase the value of your site and income levels overall. A reliable infrastructure like the one offered by HostPapa is critical to managing a profitable wordpress website.

Monetizing Your Website

With a reliable platform in place, you need to monetize your wordpress website. You have many options of how to make money from a website. You can use PPC ads, affiliate programs, native advertising or your own products and services. Again, the type of website monetization you choose should depend on your audience. It needs to be relevant to their wants and needs.

Moreover, you should find a high converting product or service to sell. Whether the monetization is high or low priced comes secondary. Since you are online, the conversion rate can make the biggest difference to having a profitable website. As you grow your traffic, your site monetization can scale with your efforts to increase profits consistently.

Drive More Traffic

After finding the right monetization strategy for your website, focus on driving as much traffic as you can to the website. There are many ways to drive more traffic on a daily basis. You can attract organic, referral and direct traffic to increase your income.

However, this traffic should be relevant to your audience. This way, you will still experience high conversion rates and increasing sales with high quality content. In order to keep your site making money, your traffic levels should continue to rise. If you invest carefully in traffic generation, your website will continue to make money net income.

Build A Team

As you solidify your online business model, you will need to recruit a team that can grow your website. Even if you don’t want to grow your website too large, the site still needs to be maintained to keep up your existing traffic levels.

More so, a qualified team can take your website to new heights, generating more income and profits. This step requires you to make the shift from doing the work to managing others. When you successfully build a team, they will unlock time freedom you and sustainable profitability for your website.

As we mentioned, it can be very difficult to create a profitable website. It can take some time to identify a profitable audience and get known in the industry. Then, you have to make sure that your website can handle all the traffic as you grow.

After getting the infrastructure in place, you will need to test offers to see what the best way is to monetize your sites. This is where you find how profitable a wordpress website can really be. Once you have a profitable website model, scale it by driving more traffic and investing in a high-quality team. By following these steps, you can manage a successful, profitable website.

Comments

Lisa P Sicard says

April 27, 2018 at 1:11 pm

Hi Erik, I like that you touch upon build a team. I’ve been doing that this past year as I’ve learned I can’t do it all alone. It’s takes a village!
There are so many areas of managing your website/blog today. I would tell folks to take the tasks you don’t like and outsource them. (Just be sure they are trustworthy!)
Especially if the tasks take you a long time and you can have it done in much less time. It’s worth the extra few bucks. You can make more money in other ways!
Thanks for the tips and have a great day and weekend ahead.
Qasim says

April 27, 2018 at 3:42 pm

Hi Erik,

Thanks for sharing your tips, WordPress hosting is becoming very popular today but not all afford to start with as its somehow costly compared to shared hosting. I think one of the most important factors in selecting a web hosting is scalability where you can start with shared hosting and then move to managed WordPress hosting then to VSP when your website really needs it.
Ryan Biddulph says

April 28, 2018 at 8:37 am

You definitely need SUPER high quality hosting Erik to rock out your blog, and to draw in profits. 2 months ago I switched from an old host to a new host, but more importantly I went with a VPS. What a difference! I feel more confidence networking, guest posting, commenting on blogs and sharing other blogger’s content because I know my blog can handle it, being on a VPS. At least until I become stupid famous LOL. Thanks bro 🙂

Ryan
Navin Rao says

April 28, 2018 at 1:07 pm

Hi Erik,

Great tips there, It necessary to build up the relationships with the fellow bloggers, who have the same desires and takes blogging seriously.

Whereas the Hosting is concerned, it’s very important to choose a reliable one, as it the fuel of a blog.

No one like to stay with a lazy blog which takes ages to load as none has that much time and won’t hesitate to hit the back button.

And that could be too disappointed for the blogger who creates the quality content and no one to read. In shared hosting, I found SiteGround is one of the best now. The servers are super fast. Performance matters!

Thanks, have a great day ahead!
Praveen Verma says

April 30, 2018 at 7:02 am

Hello
Erik,
I always come to your blog and always learn something new. Page loading speed plays an important role in ranking as well as user experience that’s why we should choose a better hosting service. I totally agree that when we have fast loading and high performance website then it receives more page views.

You have listed effective and informative tips and will be very helpful for bloggers like me. I like all these points, especially – Know your audience and Build a team.

Thanks.

Have a nice day,
Praveen verma
Mike Saeng says

May 1, 2018 at 8:47 pm

Hi Erik,

Awesome tips! I’ve been using the same practices to manage most of my client sites and it works very well. Three years ago I invested in a quality web hosting and definitely worth every dime. However, I do struggle with the last one “building a team” it seems to be one of the most difficult to achieve and maintain. However, I’m not going to give and keep following your blog!

Best,
Mike
Raj says

May 4, 2018 at 7:18 am

You exactly shared the perfect tips for managing a profitable WordPress website. I agree with all the 5 tips you shared here but I am always confused about selecting the hosting for my website. Can you please help me to choose the best web hosting for my WordPress blog? Thank you!
Nirodha Abayalath says

May 8, 2018 at 7:25 pm

Hey Erik,

Your points are straight and clear. So, thank you very much for this very informative article.

I’m not a full-time blogger and even if I couldn’t publish enough posts on my personal blog, I really wanna publish quality content over the quantity.

As a newbie, I would like to know that what would be the best number (articles per month) for a newbie blogger who wish to convert to a profitable business in the future?
Kevin says

May 24, 2018 at 11:37 pm

Erik, all your points are spot on!

For me, defining the audience is the main challenge most people have. Sometimes, we feel that we need to address everyone’s needs, and this makes most people lose focus and struggle to offer solutions that resonate well with their readers.

I honestly think business owners need to spend more time in defining their audience before jumping to blogging fulltime.