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At What Point Are You Classed as an Influencer?

November 23, 2019 By admin

Social media has now been at the forefront of our consciousness for over a decade and there is no sign of that stopping any time soon. While some are content with utilizing social channels such as Facebook and Twitter as another means of keeping in touch with friends and relatives, whereas many others harbor ambitions of becoming online celebrities. 

You may have heard someone being described as ‘Twitter famous’ or an ‘Instastar’. The official name for someone like this is an influencer which, as per the Advertising Standards Agency (ASA), is when a profile reaches 30,000 followers online. That may seem like a lot but, when you consider the number of followers the likes of Kim Kardashian (152 million), Selena Gomez (161 million) and Cristiano Ronaldo (190 million) boast on Instagram, it suddenly feels somewhat humble. 

 

Table of Contents

  • What Are the Perks of Being an Influencer?
  • Are Influencers Really Celebrities?
  • What is a Micro-Influencer?
    • Wait! Before You Go, Read:

What Are the Perks of Being an Influencer?

Influencers are viewed as powerful marketing tools in the digital age as they are personalities with an audience that not only engages with their social posts but trusts them above other brands and publications. As the saying goes, people buy from people, which is why if an influencer tells their followers that a product is good, they are much more likely to be believed than a standard review in a magazine. 

A large majority of influencers are either bloggers or v-loggers – someone that creates their own content and makes money through advertising revenue. YouTubers are able to earn commission on ads displayed during their videos, while the way that bloggers make money isn’t actually too dissimilar to how any other publication does. The selling of ad placements on the blog, as well as sponsored posts (often including a backlink back to the buyer’s website) and mentions on social media. 

The perks here? The ability to earn money, as well as being given products and tickets for free in return for a post.  

 

Are Influencers Really Celebrities?

The term celebrity is, without a doubt, being utilized very loosely by the ASA but the impact that an influencer can have on a campaign is evident. Now, whereas those valuable blue ticks were almost exclusively reserved for genuine Hollywood A-listers, if you scroll through your social feed don’t be surprised to find personalities outside of the mainstream also sporting a verified tag. 

So, yes, influencers are celebrities – just maybe not in the way you understand the world celebrity. Anyone with 30,000+ followers online must adhere to the ASA’s guidelines (i.e. making it clear when an ad is an ad), however, many brands have begun to utilize accounts micro-influencers as part of their campaigns. 

 

What is a Micro-Influencer?

As the name suggests, a micro-influencer is an influencer on a smaller scale. This is anyone with between 2,000 and 30,000 followers, usually focusing on a specific niche and considered to be an authority within their field. While the number of followers is not as large as that of a fully-fledged influencer, the audience is highly engaged. Because they are not yet considered to be a celebrity, they can come across as more genuine to their followers – helping brands to tap into a focused niche. 

In the last couple of years, brands have been more receptive to working with micro-influencers as they recognize the value of putting themselves in front of a highly targeted audience. Of course, brands also recognize that, commercially, they can expect to pay less for partnering with a micro-influencer that isn’t recognized as a celebrity, increasing their overall value for money. 

To sum up, your are classed as being famous when you reach 30,000 followers on any social channel, but are considered to be a micro-influencer at 2,000 followers with an active and engaged audience. 

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Filed Under: Social Media & Marketing Tagged With: marketing, social media

Comments

  1. Jeangam Kahmei says

    November 27, 2019 at 9:09 am

    Hey Erik,

    This is a great informative article. You’ve explained it thoroughly in a minute.

    I’ve always wondered how this works between the brands and micro influencer.
    It is amazing how the meaning definition of celebrity has modified.

    These to become a celebrity is not that tough but it is also not that easy as the rate of influencer is increasing.

    Having micro-Influencer is both beneficial for the company as there is no need of high expenses and for Micro-Influencer, they need a little effort with consistency.
    I appreciate your insights, Erik.

    Regards,
    🙂

  2. Moss Clement says

    November 30, 2019 at 11:36 am

    Hi Erik,

    I never considered myself an influencer. However, looking at perks outlined here, I can confidently say that I’m an influencer. In fact, I have clients who’re working with me on different projects, including sponsored post materials. Why? That is because they view me as an influencer in my industry.
    Thanks for sharing!

  3. Ryan K Biddulph says

    December 10, 2019 at 12:21 pm

    These numbers sound right Erik. I’d add how bloggers need to have clout as far as swaying their readers.

    Ryan

  4. Anna says

    May 8, 2021 at 12:05 pm

    There are so many other perks which are enjoyed by influencers are liked travel opportunities, exposure, meeting new people, and exciting workplace with constant growth. It’s not easy to be an influencer; it takes a lot of time and investment

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