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GetResponse vs ConstantContact

June 15, 2015 By admin

Email marketing is a fantastic internet marketing tool for creating new leads and improving your business.

By collecting the email address of your readers, you’re potentially increasing your sales and, most of all, your base of fans.

Choosing the right tools will affect the success of your email marketing campaign.

Let’s see in this post a comparison between two of the most popular ESP on the internet: GetResponse (abbreviated with “GR”) Vs ConstantContact (abbreviated with “CC”).

 

Table of Contents

  • Mobile Responsive Technology
  • Landing Page Creator
  • Easily Import Contacts
  • Site Loading Speed
  • Sign up Process
  • Trackable Coupons
  • Contact Storage
  • Free Trial
  • Money-Back Guarantee
  • Overall Considerations
    • Conclusion
    • Wait! Before You Go, Read:

Mobile Responsive Technology

GetResponse has, among its features, a mobile responsive technology.

We live in a time where gadgets like smartphones and tablets are integral part of our lives.

According to this study by eMarketer, there will be 2 billion of users coming from mobile by 2015.

Other than setting up your site to be mobile-friendly, if you are running a newsletter, then you need to use a responsive design, so to enhance the experience of those subscribers who read your newsletter from a mobile gadget.

GetResponse makes all your emails look beautiful on every device.

Screenshot for GetResponse mobile responsive feature

You don’t need to be able to code. Just choose among +500 email templates, which are all responsive.

Plus, once you finished your newsletter with email creator, you can get a mobile preview, to check how it looks on different devices.

Just consider that 82% of people use mobile phones to check their emails!

 

Landing Page Creator

GetResponse has a landing page creator, and the ability to create multiple landing pages for businesses.

When you are thinking about a good landing page, the first aspect to consider is conversion.

What if you have at your disposal a tool to let you create landing pages that convert in three easy steps?

Screenshot for Landing page creator feature at GetResponse

Select a template among more than 100 professional ones, with awesome “Thank you” pages to reach your goals.

Customize yout page, using a simple drag and drop editor, with many ways to edit your content.

Then publish the landing pages on your blog or website, or even on free hosting offered from GetResponse.

Remember to always run A/B testing!

 

Easily Import Contacts

GetResponse allows you to import contacts directly into particular campaigns and insert them into an autoresponder sequence.

This way the process is more streamlined.

 

Site Loading Speed

ConstantContact website is slow to load (and often gives a blank page).

GetResponse’s website feels and operates better, whereas CC can feel sometimes like an extension of a WordPress site which is functional but not engaging.

 

Sign up Process

The sign up form for the free trial is much easier at CC, than GR. There is no phone code or captcha.

See the image of ConstantContact.com homepage:

Sign up form at ConstantContact homepage - screenshot

 

Trackable Coupons

Constant Contact offers ‘trackable coupons’ as an add-on which can show users exactly how much return they are getting on investment.

This is really good to track results.

 

Contact Storage

Storage of contacts in CC is very sleek and efficient.

All are stored almost like a cell phone address book, which means it could be easy to use on mobile device also.

 

Free Trial

Constant Contact has a 60 day free trial which can allow new users to get more involved with campaigns.

With GR, 30 days can be quite short if a business owner is distracted for a week or so at once, it can be hard to get stuck back in.

Screenshot for ConstantContact free trial on homepage

 

Money-Back Guarantee

ConstantContact also offers a 100% money-back guarantee which can put some minds at ease.

"Pricing Faq" screenshot at ConstantContact homepage

 

Overall Considerations

GR wins out easily against ConstantContact in not much more than ease of use and layout of the main website.

CC’s website is stiff!

Moreover, GetResponse’s pricing is much more competitive. For the prices GR charge for a month of full service, a user can only access the autoresponder segment of Constant Contact, and is not given the ability to send surveys, design webforms, or connect to social media.

To access social media plugins and cross promotions, a CC user can expect to pay upwards of $60 per month for 500 subscribers.

GetResponse pricing screenshot

 

Conclusion

I’m sure you are checking emails on your mobile phone or sitting on your sofa, with your tablet via WiFi (I do this).

Emails are an effective weapon to gather more customers or to simply increase your audience.

Also, you can consider your subscribers as your most loyal fans!

Email marketing is something every online business should add to its strategy.

 

It’s easy to notice that GetResponse outruns Constant Contact in many features, such as email responsive technology or creation features.

With all taken into account, GetResponse lets you create much more targeted and customized campaigns with the possibility to track your results and improve constantly.

 

What about you?

Are you running a newsletter?

What email marketing provider are you using?

Please let me have your thoughts in the comments below, thanks!

 

Wait! Before You Go, Read:

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Filed Under: Tools & Resources Tagged With: constantcontact, email marketing, getresponse

Comments

  1. Shobha Ponnappa says

    June 15, 2015 at 10:50 am

    Hey Erik,

    thank you for the excellent comparision post of GetResponse and ConstantContact,

    I guess Get Response is better on the design of the email templates and their mobile responsiveness etc.

    You can do a larger comparision post and include other services like Aweber and mailchimp etc. – that way, we can see which one is the best among all available email marketing solutions

  2. Elvis Michael says

    June 15, 2015 at 3:18 pm

    I have never tried other professional marketing tools other than GetResponse, so my opinion is obviously biased. But I can safely say I dont need anything else, because GetResponse does such an amazing job.

    The interface is easy to navigate with big, colorful buttons.
    Everything is self-explanatory and user-friendly
    It has a nice mobile app
    New features roll out frequently, including the real-time view that came out a while ago.
    Among many other things.

    Thanks for keeping everyone informed, Erik.
    Cheers!

  3. Metz says

    June 17, 2015 at 4:46 am

    In the world of internet marketing or whatsoever marketing you are in, you have to use the right tools. Use the right tools for the right job, I must say.

    Email marketing has different strategies and every one can make use to it.

    I can recommend GetResponse if you want to make good, steady income from your list. This will also help you market effectively and professionally.

    What I also like about GetResponse is that your emails will look beautiful on any device. This will create a good impression.

    Great article all in all. Thanks for sharing this.

  4. Dennis Seymour says

    June 17, 2015 at 8:35 pm

    Can’t even say a bad word about GetResponse. Been with them since the beginning. Great comparison post Erik!

  5. Olivier says

    July 9, 2015 at 3:14 pm

    I agree with you- GetResponse is much better than Constant contact!

  6. Sunday says

    July 14, 2015 at 4:24 pm

    Having gone through this comparative post and bearing in mind what I learned from other reviews, I will stick to GetResponse if you ask me! The landing page features and templates make it easier to customize lead and email marketing!
    I left the above kingged.com as well.

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