As one of the largest social networking sites, Twitter has been put into a comparison position with Facebook (the largest platform for social interaction) since its birth, especially on business field.
People usually hold the view that Facebook works more efficient than Twitter (it’s understandable, as it requires far greater vision to bring out the best from the 140 words limitation), but that’s not the case.
Successful promoting cases are available as proof to indicate that as long as measures are taken properly, Twitter is bound to be an efficient channel for business.
1 . Win Your Twitter Followers’ Trust
Nothing comes easy. The phrase could also apply to business on Twitter. It takes you great efforts to attract oodles of followers, but it will take much more to earn followers’ trust, which is a significant step to turn them into loyal purchaser.
When you have got a certain number of followers, it’s time to build up your own group and invite your followers to participate in.
Being the administrator, it’s your duty to come up with articles, practical skills, or informative materials relevant to your field regularly.
Also, you should be well-prepared to answer questions and give suggestions in time. In that way, followers will gain great confidence as well as trust to your expertise and in return for this, the trust will mutate into confidence to your products; so that your business will see a real boom and your efforts will be rewarded.
2 . Using “Hashtag” Ingeniously
Hashtag is a useful tool provided by twitter, but only a few users have grasped tricks of it. According to its definition, hashtag is s community-driven convention for adding extra content and metadata to your tweets.
You could search your favorites by adding keywords behind”#”. People often use it to seek for people with the same interest, career, niche and topics.
You are capable to search for people or group with the hashtag related to your business marketing and interact with them. In that case, you are accessible to targeted followers more efficiently; invite them to your group and exchange information freely.
Moreover, it’s a wise decision to add you a hashtag to get focused by other users searching for the same tag.
It’s shame to have your business competitors use hashtag to promote their brands while you are still aware of its function.
3 . Make the Most of the 140 Words
Word limitation is the most highlighted feature of Twitter, also the most controversial one.
People often doubt the possibility of launching business project by the limitation for it seems far from enough to a product’s description, not to mention the usual detailed material for brands. But nothing is impossible to a willing heart.
Designing your words in simple and expressive ad way may give you a surprise!
You can get inspiration from good tweets. For example, here’s a recent one from Sam Ovens:
Forget b2b and b2c. It’s p2p. People to People.
The tweet above receives a good reflection from both consumers and businesses.
According to a survey, it you are able to make followers’ eyes lingering on your tweets for more than five seconds, they will have a to click the URL to the product. So, play your words carefully and drag followers’ attention.
4 . Use Twitter as a Channel to Increase Traffic
Maybe from your perspective, all the above tips are insufficient to your promoting plan. Then you could try this way: using Twitter as a tool to supplement traffic of Facebook or your official websites.
Every time new product is released, you could tweet to your followers with a link connected to your online shop, but the sales merely depends on followers’ interest or your influence on them.
So try to offer some discount coupons from time to time to lure them to click the links.
You may want to read:
Twitter Chat : a Complete Guide for a Powerful Marketing Tool
How to Use Twitter Cards to Improve Your Visibility and Social Media Audience
How to Write an Effective Twitter Bio : 7 Essential Ingredients to Use
The four tips above have turned out feasible by a large number of pioneers. So if you are launching your business on Twitter now, why not have a try?
They won’t let you down.
Do you have any other tips to add?
Do you use Twitter for business?
Please share your strategies and comments below, thanks!
Hey, Erik!
That’s so wonderful post you did for the Twitter, buddy! 🙂
Twitter is working well for me. But I use it mainly for promoting OTHER. 🙂
For the traffic purpose, it is my second best source in social after the Facebook but not registering much percentage than Facebook.
But still, it is of good worth. 🙂
I will re-examine my approach to Twitter and make ways to use it effectively.
Thank you for this great content!
~ Adeel
Twitter is my favorite social media marketing channel!
It works like a charm for me, Adeel.
Thanks for stopping by and leaving your feedback here. 🙂
Hi Erik, oh yes – Twitter is my favorite for this reason. I find it so much easier to network here than on the big Facebook. It’s my highest source of traffic combined with the use of Triberr.
I think being real with a real photo on Twitter is key to start with. So many newbies start with a funky image – I ran into an old co-worker yesterday and asked me about Twitter. Soon as I saw her new profile I laughed – it had Doritos as her Profile pic – nothing to do with why she was on the network. I set her straight quick – LOL.
I have to work more on #3 – thanks for the reminder on that one. That was a great example Erik.
Thanks and have a great day!
Lol, Doritos as a profile pic, that is funny! 🙂
Twitter is my highest source of social media traffic too, Lisa.
Aside Triberr, there’s Justretweet and VCB too.
Thanks for stopping by, have a good day there.
Hello Erik,
Twitter is one of the best Social Media site I have used after Facebook. It helps me to connect with like minded bloggers and also help me to promote my posts. Twitter is a great place to increase networking and have tremendous opportunities. Thanks for writing this beautiful post.
Have a great day 🙂
Vishwajeet
I still love Twitter more than Facebook for social media marketing.
I use more the first for promoting my business, the second for personal life.
Thanks for sharing your views here, Vishwajeet.
I love to share my thoughts on Facebook and Twitter. I think that using Twitter and Facebook can help you spread the word and promote your business.
I’m a writer and many business opportunities came up because I’m using Facebook to promote my writing.
Erik, thank you for sharing this article with us.
Hi Erik,
Awesome Tips!
It’s easier to connect people on twitter.
Any business requires trust building to be successful. It’s trust that drive people to be your customer.
Hashtags does the same work as SEO.
Yes, tweets should be friendly for both consumers and businesses.
After reading this article using twitter for businesses looks promising.
I will tweet your post.
Thanks a lot for sharing.
Glad you liked the post, Manish.
Thanks for commenting.
Hello Erik,
I love to hang around on Twitter. One of the best social media platforms. It helps me to connect with the people with same profession and built a great community, which can be healthy for our blogs or products.
The better we built the relation, the better we built trust. Its always good to build trust,so that it can nourish our business.
Hash tags are more like the SEO and can help us to rank better among the related search. I have been using twitter to promote others content and building relations with the fellow bloggers.
Thanks for the share.
Shantanu.
It’s easy to make new connections thanks to Twitter, right Shantanu?
Hi Erik,
Thanks for the great post.
I am using Twitter Ad and is working great for me so far.
Thanks for sharing your experience with Twitter here, Krisj.
Most of my work is B2B orientated and I found that using twitter as a primary social channel for promoting my work trumps any other method.
Thanks for the great post Erik.
Like me, Mike. Thanks for sharing it.