Perhaps you are investing a lot of time doing internet marketing, but you know that there are other strategies to double the visits to your site?
Do not get me wrong, you will not have to stop what you are already doing to promote your site.
In this post I’m going to present clear alternatives to online marketing techniques that you can effectively use to complement your existing strategy and increase your traffic.
Use Long-Tail Keywords
While it may seem that the short keywords, consisting only of a one or two words, can attract a lot of traffic, often this is not the case.
See this image for explanation (the search demand curve, by SeoMoz.org):
For many sites, as many as 80% -90% of traffic is attracted by long-tail keywords, those a bit longer and composed of several words.
If you can identify the appropriate and specific long-tail keywords, writing and optimizing your content, your pages will be able in a short time to get high rankings.
Where to find them?
To start, you should use Keyword Planner or the auto-complete search bar of Google:
Also when you complete a search with BIG G, if you scroll at the end of the SERP, you will see the “searches related to your query”:
I’m using LongTail PRO, since a few months already, with outstanding results, both for increasing my blog traffic and for creating brand new niche sites, based on long-tail keywords.
Use Rich Snippets
You know what the rich snippets are?
It’s that part of text under the title of your pages in SERPs.
They are something more than the simple description: they can be set to contain an evaluation by users, technical information on a product, or details about an event (since more than one year already, Google has removed authorship from its results).
If you are not applying already this strategy, you should start using it right away: it has been reported that may increase the number of clicks by around 30%.
Tip: Author HReview is a perfect example of a plugin you can use to boost your visibility in SERPs, by displaying rich snippets for your articles, reviews, etc.
Make the Most Out of Titles and Descriptions
The titles and descriptions of your blog must seize your reader’s attention, effectively introducing the content of your pages and ensuring that the users want to learn more and click on your links.
At the same time, you’ll have to ensure they are optimized in SEO terms.
Neglecting these two elements is really a very serious mistake, if you have the objective of getting more and more visitors to your site.
Tip: You might want to read: On-Page SEO: What You Need to Know to Optimize Your Web Pages
Exploit Internal Links
Internal links are links pointing from one page to another one within the same domain.
Doing a proper internal linking is not important only for SEO, but also to retain your visitors, decreasing your site bounce rate and increasing the pageviews.
Be sure to follow these 7 commandments when writing new content and adding internal links to your pages:
- create lots of content
- use anchor text
- link deep
- use links that are natural for the reader
- use relevant links
- use follow links
- use a reasonable number of internal links
As you have seen, in this post I have illustrated some interesting strategies you can use to effectively increase the traffic at your blog, without doing any internet marketing.
These techniques are very powerful if you want to double the visits to your site. Also, they will help you get a good ranking and, above all, to drive users to your pages.
What do you think about it?
Are you already using these strategies, or do you prefer any others?
Please let me know what you think in the comments below, and don’t forget to share the post, if you liked it!