4 Ways to Get Traffic from Google Images

Sure, a properly written article with targeted keywords in strategic places can help you rank in search engine results pages (SERPs).

But do you know that your website’s content should not only consist of text. It must also contain pictures for more appeal.

Then again, this is not the only purpose of placing photos. You can increase the likelihood of driving traffic to your site through these.

“How”, you may ask. The answer is simple—optimise them for Google Images. This way, you can rank for related queries.

google images

So how does it work? Check out these ideas.


1. Place keywords


Like on-page optimisation, you need to place the right terms in the following:

  • Filename – You cannot expect the spiders to spot your content if its name consists of digits and/or alphabet letters such as DG1234.jpg. Generally, the users look for info by typing in a word or phrase in the search box. You are more likely to rank in the top rows (given that Google shows one page for the results) by creating a filename such as google-image-search.jpg or seo-tips.jpg.
  •  Alt attribute – The main reason you require an alternative text is to help the spiders with easy indexing and crawling of relevant words, especially since they cannot detect image content. When you place keywords or key phrases (with each word separated by a dash), you have a greater likelihood of ranking high in the results.

On the other hand, it allows you to provide people with visual impairment a chance to understand your content. How? The screen reader (software application) interprets the information you added to the photos.

  • Description – While your pictures get along just fine without this, the users will have more idea what your content offers if you come up with a brief and illustrative phrase.


2. Use JPG as filename extension


According to an optimisation website that experimented on various extensions, JPG images performed well in SERPs. Additionally, the administrators stated that this outcome was maybe because you can compress the photos to lessen page load time and that JPG is readable by all browsers.

The site owner also suggested that you stick with 1-60 kilobyte since anything beyond this tended to slow down the page’s loading speed.


3. Publish unique, fresh, and high-quality pictures


Doesn’t this tip say enough already?

Well, let me elaborate its importance. By adding your content with such images, your webpage looks different from the billions of other pages online.

So can you be original?

Simple, choose those which you have taken or created yourself. You can get ideas from your Pinterest account or you can use Photoshop. However, you have to remember that this strategy is mostly applicable if you are blogging.

If you have an e-commerce website, you can take pictures of your products or you can hire a professional photographer to provide you with high-quality shots.

As a bonus method, you can use Google Trends to find out which photos rank well in search results.


4. Upload several images


I’m guessing you re-read this statement, right? And you are probably thinking that I might be wrong.

However, I am not.

Remember the SEO site I was telling you a while ago, its team also discovered that a page with plenty of photos performed better in SERPs compared to those with one or two. So, it goes to show that more is preferable.

As a note though, you must ensure that you follow the first three tips to boost the likelihood of ranking. What is more, take advantage of lazy load or super cache if you use WordPress as your blogging platform.


Final Insights

What do you think? Are these tactics easy?

Now, you have to know that these are not the only things you can do to generate traffic through Google Images. If you ideas apart from the ones I have given, feel free to share it with us.


About the Author:

Emma Tomlinson is the Head of Retail at Smart Traffic SEO company, which consists of search specialists and marketing consultants who cater to clients from various countries worldwide.







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50 Responses to “4 Ways to Get Traffic from Google Images”

  1. May 24, 2013 at 3:15 am #

    Hi Paul thanks for sharing this great info on traffic for images, we can use all the info we can get.

    Thanks Again,

  2. March 24, 2013 at 10:44 pm #

    Absolutely yes,using image in blogging is very essential,not only foe SEO alone but to turn you visitors to unque visitor because image capture the mind easily
    ADESANMI OJO ADEDOTUN recommend you to read:Ultimate Way to Increase Daily Page View on WordPressMy Profile

  3. shafeeq
    February 9, 2013 at 4:43 pm #

    great tips, i have been using images for sometime now on my blog and i have seen a rise in the traffic from google images. but this post will definitely help me in targeting that in a better way, thanks
    shafeeq recommend you to read:How to make money from facebook : 7 top ideasMy Profile

  4. February 7, 2013 at 3:18 pm #

    yeah!! it is true that properly written article with targeted keywords in strategic places can help you rank in search engine results pages,but images creates attraction to audience,and it force them to visit and read it.
    Manisha Singh recommend you to read:SEO: URL OptimizationMy Profile

  5. babita
    February 4, 2013 at 4:35 am #

    It’s a great article Emma. I was searching for such a descriptive and informative article. But one more thing I want to ask. I am using all the tips you have given in this article on my image related blog but still not getting much traffic. How much time does search engine take to get index an image?
    babita recommend you to read:Rihanna Pop Princess HD WallpapersMy Profile

  6. abhinav khanna
    January 24, 2013 at 4:48 pm #

    thanks for this post now i am able to get google traffic easily
    abhinav khanna recommend you to read:Quick way to weave cute Coffee cozyMy Profile

  7. January 20, 2013 at 10:54 pm #

    Hello! Thank you so much for this article! You are saying more than a couple images is better. So do we use the same filename and alt atribute name for seo?

  8. January 8, 2013 at 9:16 pm #

    Hi Emma Tomlinson, Great Article. I feel File Name and Alt attribute are the main ways to get traffic from Google Images. One of my blog post is getting traffic from Google images for the keyword added in alt attribute. Thanks for Sharing!
    Sai Kumar recommend you to read:40+ Useful Time Saving WordPress ShortcutsMy Profile

  9. October 12, 2012 at 4:37 pm #

    i would also add make sure the image looks good so people click on it!

  10. September 19, 2012 at 9:38 am #

    Thanks so much for the article Emma. I don’t think a lot of newbies are aware of this. I’ll be sharing your article!

    Lillian Leon recommend you to read:7 Simple Tips to Writing Awesome CopyMy Profile

  11. Felicia
    September 10, 2012 at 9:15 am #

    Hi Emma,
    This is certainly a helpful tip. Actually, I never really thought of it that way. Then again it makes perfect sense. I usually name the title of my images with acronyms and not with search-related keywords. After reading your post, I think I will be changing all that. Thanks.
    Felicia recommend you to read:RummyRoyal: Exclusive weekly freeroll offer!My Profile

  12. Rahul Kashyap
    September 5, 2012 at 10:20 am #

    thanks for sharing this tips coz this tips very important for me & valuable information :)
    Rahul Kashyap recommend you to read:Turn the Beat Around (2010)My Profile

  13. Naveen Bansal
    September 2, 2012 at 6:08 pm #

    Nice post. I think this would help me in improving my website visitors. Thanks for sharing.
    Naveen Bansal recommend you to read:Spice Stellar Craze Mi-355 review, price, specsMy Profile

  14. akhilendra
    August 31, 2012 at 8:11 pm #

    great tips, i have been using images for sometime now on my blog and i have seen a rise in the traffic from google images. but this post will definitely help me in targeting that in a better way, thanks.
    akhilendra recommend you to read:How To Write an Engaging Blog PostMy Profile

  15. Sunil Kumar
    August 30, 2012 at 12:47 pm #

    Great Job Emma, Your article is a really very informative. Yes do agree with you Google Images is one of the best source of traffic. I am little bit confuse, I want know Is it a good to have Image title and Alt same?. (name of the image and tag content) .
    Sunil Kumar recommend you to read:What to Do Before Applying for Google AdsenseMy Profile

  16. Joe Detail
    August 29, 2012 at 3:33 am #

    I really had no idea that images could help drive traffic. I always wondered why they asked for all of that information when inserting a picture. I fill it out with basic information but now I will do it with full “Ranking Intent” and I will make sure to use .jpg.

    Thanks for the info!!!!
    Joe Detail recommend you to read:Are you still paying to have your vehicle ruined? STOP!!!My Profile

    • August 29, 2012 at 9:12 am #

      You’re welcome, Joe. Have fun optimising your images! ;)

  17. Nizam
    August 28, 2012 at 2:05 pm #

    Well, keywords should be effectively used in all possible places (titles, alt tags and description) for better SEO results and no doubt images/visuals draws the attention of the readers and thereby increasing the traffic to the blog/site. Thanks Emma for this wonderful and informative post :)
    Nizam recommend you to read:Six Easy To Use Link Analysis ToolsMy Profile

    • August 29, 2012 at 9:13 am #

      Thanks too for the appreciation. It’s great to know you find my post informative. :)

  18. August 26, 2012 at 7:04 pm #

    Hi Emma, i never thought Google Images can increase our site traffic. Thanks for your informative post.

    • August 29, 2012 at 9:13 am #

      Yes, Google Images can help drive traffic to our site, especially with proper optimisation strategies. Thanks too for your comment, Linda. :)

  19. August 26, 2012 at 1:18 pm #

    Glad I ran into this site – of course I was searching for something else! I wasn’t aware that images could be fine-tuned for greater SEO! Thanks so much for the tip! Blog On!
    Dave Lucas recommend you to read:Blog Income Report December 2012My Profile

    • August 29, 2012 at 9:14 am #

      Your comment is very much appreciated Dave. Hope you find these tips helpful on your own site. Yes, to blogging on!! :D

  20. Warren
    August 26, 2012 at 2:27 pm #

    Hey Emma, good to see you posting over here!

    I didn’t know the jpg trick either and usually save stuff for web in .png so I’ll have to definitely rethink that.

    I did a quick look at my analytics to where Google Images ranks in my traffic provider since I always use high quality images, and they are 29th which is actually not bad.

    Thanks for the tips!
    Warren recommend you to read:7 Habits of Highly Effective BloggersMy Profile

    • August 29, 2012 at 9:14 am #

      Hi Warren, thanks for the appreciation! And you did the right thing in checking your analytics data to measure the traffic coming from Google Images. By doing this, you can gauge the effectiveness of your strategies. ;)

  21. Oliver Tausend
    August 24, 2012 at 8:02 pm #

    Hi Emma,

    these are definitely easy methods to use photos to generate traffic. And I second you on using our own photos. 90 % of the photos on my blog are my property which means that I don’t have any copyright issues. And this is important, is it not ?

    Thanks for sharing your insights.

    Take care

    Oliver Tausend recommend you to read:Myths Of Personal Development – Success Recipes Shattered By The Chaotic PendulumMy Profile

    • August 29, 2012 at 9:15 am #

      Hello Oliver,

      Yes, it is very important to use your own images. If you want to use copyrighted photos, you must not forget to give credits to the owner.

      And you are correct; optimising your site’s images is not difficult at all.

      Thanks for your comment. ;)

  22. August 24, 2012 at 2:16 pm #

    Hey Emma

    I had no idea about the jpg thing. I have used a variety of different files for my images but will take note of this. So thanks for the heads up.

    Tim Bonner recommend you to read:5 Blogs That Rock My WorldMy Profile

    • August 29, 2012 at 9:15 am #

      You’re welcome Tim and thanks for appreciating my post. :)

  23. Simmeon
    August 24, 2012 at 9:23 am #

    The .JPG tips is quite surprising, did a quick image search and found them dominating all of the top spots.
    Simmeon recommend you to read:How To Build An Email List Using Monopoly MoneyMy Profile

  24. August 23, 2012 at 10:16 pm #

    Hey Emma,

    I never though of using JPG images and I didn’t know it performs well is SERP rankings.

    Publishing unique and high quality images and optimizing it will surely bring us some traffic.

    Nice to see your post here Emma,

    Have a great day.
    Ehsan Ullah recommend you to read:Starting a Blog – How To Start a Blog GuideMy Profile

    • August 24, 2012 at 2:26 am #

      Hello Ehsan,
      Yes, many expert webmasters say that JPG images are more preferable these days. Thanks for sharing your comment. Have a wonderful day. ;)

  25. August 23, 2012 at 6:51 pm #

    Thanks for sharing. It really helped. My site presently comprises more of images that are not originally mine. I will focus more on creating my images……….

    • August 24, 2012 at 2:28 am #

      You’re welcome Francis, I’m glad you found my post helpful. :)

  26. August 23, 2012 at 6:19 pm #

    Hi Emma,

    Great to see you here today and enjoyed the post. I also didn’t know about the jpg image. Some of the ones I use are png images. I do name them though, I learned that some time back and for the most part am following the rest of what you suggested. Wish I could make more of my own photos though. I do share a few when they apply.

    Adrienne recommend you to read:Are You A CommentLuv Premium LoverMy Profile

    • August 24, 2012 at 2:29 am #

      Hi Adrienne, Good day. I also didn’t know about this at first. As for creating filenames, it’s better to see images with descriptive names rather than a set of numbers. We can use our own photos and edit them using Photoshop and other tools.

  27. Gregory Urbano
    August 23, 2012 at 7:43 pm #

    Some great tips for me, a google blogspot blogger using picasa as an image hosting source!
    Gregory Urbano recommend you to read:Video from my first aerial photography adventure.My Profile

    • August 24, 2012 at 2:27 am #

      Thank you for the appreciation, Gregory. I’ll check out your blog sometime. :)

  28. August 23, 2012 at 3:40 pm #

    Oh! shockingly, I didn’t know about the jpg idea you mentioned. ;)
    Enstine Muki recommend you to read:CommentLuv Premium Free Download – Exactly how I got this plugin freeMy Profile

    • August 24, 2012 at 2:30 am #

      Well, it really helps to read articles on the Web, right? Doing so keeps us informed of the latest news or strategies. :)

  29. August 23, 2012 at 11:28 am #

    Yes naming them makes a big difference. I’ve noticed on 2 retail sites I do that many more folks are coming for the Google images. Just over the past few months it seems. I would estimate about 25% of the traffic is from there. Thanks for sharing the tips!
    Lisa recommend you to read:Commun.it’s New Added Features For YouMy Profile

    • August 24, 2012 at 2:31 am #

      Yes, Google Images can help improve our site traffic. Thank you for the appreciation, Lisa, and thanks for letting us know about your experience. ;)

      Anyway, thanks for sharing your insight. ;)

  30. August 23, 2012 at 6:51 am #

    HI Emma thanks for sharing the tips to get traffic from Google Image Search.
    In order to optimiza an image for search engine we need to takecare of the wording we are using just above the image (1-2 lines just above the image).

    • August 24, 2012 at 2:31 am #

      You’re welcome Sandeep, and thank you for sharing your understanding on the topic. :)

  31. August 23, 2012 at 6:39 am #

    Hi Emma,
    thanks for your great tips here. I try to use all of them (it really works!), but sometimes I place only one photo or picture in an article.
    BR, Chris
    Chris Madej recommend you to read:How to Stop Spam in Comments – AntiSpam Tips for BloggersMy Profile

    • August 24, 2012 at 2:32 am #

      Thanks for appreciating my post, Chris. Yes, I place a single image too. But most of the times, I can’t resist putting several. :D

  32. August 23, 2012 at 6:19 am #

    Hi Emma,
    I must say that your post is really very unique and important to know. I like the tips that you have provided here, specially the fourth point of uploading several images. Well, I think that uploading an appropriate image adds value to your site and also attracts a lot of visitors to it. But images must be prominent enough and should also be relevant. Thanks for the share!!

    • August 24, 2012 at 2:32 am #

      I’m glad you find my post informative, Aditi. Thanks for adding your own insight on the topic. ;)

  33. August 23, 2012 at 3:45 am #

    Was checking analytics a couple of days ago and it turns out a lot of my traffic actually comes from Google Images. I also choose a simple file name for everything and each post gets 2 good images
    Paul Shirey recommend you to read:Alternate Picking Methods for Different SoundsMy Profile

    • August 24, 2012 at 2:33 am #

      That’s great to know Paul. Google Images can help boost our traffic too. Thanks for sharing your experience and own tips with us. :)

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