Here’s Why Most People Do Guest Blogging Wrong

Nowadays, it seems that everyone has his own view about how to do guest blogging right. Even so, most people fail and do not get the benefits they could.

Guest blogging is far from dead but you want to get it done right. This is true in practically anything associated with digital marketing or SEO.

If you want to grow your website through guest blogging, here are some mistakes you absolutely have to avoid.

Table of Contents

Not Having Goals For Guest Blogging

The truth is that most people start doing guest blogging simply because they read that this is a very good idea. What you want to do is fully understand why you do guest blogging and have goals. Having the wrong objectives will always cause mediocre results.

A guest post is not successful simply because it gets many shares and comments. There is much more to take into account than that.

For instance, you need to be sure that you get really good backlinks and that your guest blogging fits into an overall larger promotion strategy. At the end of the day you want to grow the blog so this is what you want to focus on. Generating a lot of interaction on another blog is not something that will help your business.

Wrong Target Blog Chosen

Simply because you can publish a guest blog post somewhere does not mean that you should do so. Most beginners and inexperienced guest bloggers make one or both of these mistakes:

The target blog does not have a large readership.
Readers are not a really good match for the blog you try to promote.

It is so common to see that hundreds of guest posts are written and absolutely no traffic growth appears on the blog.

You want to always pick the correct target and see if it is a good idea to actually spend the time to create the blog post. After all, it does take a lot of time to create really good content.

Bad Blog Post Topic Chosen

Choosing a really good blog post topic is not as easy as you may initially think. It is really commonly seen that some mistakes are made, like:

Picking topics with little connection to target blogs.
The topic does not create strong interest for the target blog readers.
The topic is not connected to the topic of your blog.

Bad Call To Action

The guest blogger so often ends up publishing content without a call to action. This is a lost opportunity. To make matters even worse, people rarely click CTAs so you have to work even harder in order to get them to your blog through a guest post.

The common approach is putting a link in the post’s bottom but the successful guest blogger does not do this. Experiment with CTAs to be sure that you are going to get people to click them.

As an extra tip, also be sure that your landing pages are properly built. You need to experiment with both of these to get the best possible results.

You may want to read: Guest Blogging Tips – Step by Step Guide for Every Blogger

Comments

Freddy G. Cabrera says

February 16, 2018 at 9:21 pm

Hey Erik!

These guest blogging tips are spot on.

One important tip is to make sure the blog where you are sharing your guest post on has a big readership and daily traffic. You don’t want all of your time and effort to yield little to no results, right.

This is why it is important to look out for certain factors on a blog that will tell you more about the traffic and readership.

Thank you for sharing these guest blogging tips man!

Best regards! 😀
Sathish Arumugam says

February 17, 2018 at 11:11 am

Hey Erik,

Redirected from Klinkk. I am impressed. Exactly you have pointed out the mistakes. It is a crystal clear post.
Not Having Goals For Guest Blogging
Wrong Target Blog Chosen
Bad Blog Post Topic Chosen
Bad Call To Action
Here comes the contrast between two extents: guest blogging forsakes and Guest blogging as a passion. Each fragment, where a blogger should pay attention. Hope this would be a helpful blog forever and comes in front while guest blogging.
Thank you very much indeed.
Naveen Sharma says

February 19, 2018 at 11:12 am

Hi Erik,

It is true that in practically anything associated with digital marketing or SEO, we need to get it done right. In particular, guest posting without careful thought would be a waste to time and effort at best.

Guest posting without proper objective would be a failure. You have done a good job of pointing out exactly what we need to aim for when we decide to spend the time and effort in writing a guest post for a blog.

From selecting the right blog to guest post for to having an effective call to action, you have covered it all. Thanks for sharing these tips with us. Have a great day!

-Naveen
Marc says

February 19, 2018 at 5:36 pm

Hi Erik,
Thanks for the article. I’ve always found the best result of guest blogging is getting to make connections with influential bloggers or blog editors. The networking aspect has been far more valuable to me than any links or traffic I got from the guest post (with the exception of a few posts that have sent a lot of on-going traffic). With that in mind, selecting the right blog is really important so you’re making connections with the right people.
Matt says

March 7, 2018 at 6:51 am

Erik, you made my concept clear. I was about to go for a guest blogging thing and was looking for some good answers before going into it and getting some results for my own site. Now I know which site to choose and which to leave before posting my valuable content to it. Thanks for this crystal clear post that clear my concept about Guest Posting.