From Idea to Launch: Setting Up a Profitable Digital Product in a Weekend

Many people have some great business ideas floating in their minds for years without ever taking that first step. They are usually overwhelmed with the prospect of investing a lot of money, time and energy into a project that might fail, so they prefer to stay within their comfort zone. The truth is, going from an idea to launching your business in a couple of days requires proper budget management and the use of the right tools. A digital product does not need to be huge to make a good return. In fact, smaller products tend to target specific problems that are easier to promote and sell. If you have a couple of days off, you can have a digital product ready to hit online stores by Monday. Keep in mind that we are not building an empire just yet, but are rather focusing on smaller solutions that people are willing to pay for.

Table of Contents

Choosing the Right Idea

Since we want this project to be up and running in a couple of days, the best thing would be to stick to something you know well. Do not research from scratch; that’s going to take a long time, much longer than one weekend. Instead, use one of your hobbies, interests, or unique skills and talents that can help other people. That can be a guide for apps or games, or something that will save a lot of time for millions of people, like creating templates. Maybe you’re interested in giving people tips on online games, so visit 10CRIC to check out some of the most popular ones.

It’s better to sell something that some people would love, than something that millions kind of like. People who love your product are going to become returning customers who will grow your business. Also, do not fall for the myth that you need to sell something you love. No. You need to sell something that the majority of people will love. Keep your emotions in check if you’re looking to be successful.

Deciding on the Format

Since the clock is ticking, choose the format that you’re familiar with. For instance, if you’re creating art, go with well known platforms like Canva. If you’re writing guidelines, stick to the PDF, or record a short video. In any case, keep it short and simple.Even though some other software might offer better features, there’s no need for now to bother with learning new skills. Use what you already have and know, which will save you a ton of time and money. This keeps the focus on getting the product done, not getting lost in technicalities.

Creating the Product

You have the idea and the format. Now it’s time to focus on creating the product. To start, make an outline of the finished product without going into details that can derail you and waste time. If you’re into writing, stick to clear, plain language that will explain the problem in a few steps. If you’re designing, stick to clean patterns that are easy to understand and can be applied in many different cases. Remember, people are buying a solution for their real life problem, so be quick and effective.

Setting Up to Sell

Forget about creating a website. Use what’s already available, like Etsy, or some other platforms that will let you create an account and start selling in minutes. These websites are equipped to deal with everything, from marketing to taxes, so you can shift your focus on getting the word out or maybe create some more products, and communicate with customers. If you already have a website that has some decent traffic, simply add a sales page. That way people who are already regulars on your platform will see that you have launched a new business.

Getting the Word Out

Again, utilize the tools that you already have. People who know you from some other pages, are more likely to give your product a shot. Launch a small marketing campaign on your social media page, or create a group on some messaging platforms. In case you don’t have any social media, or wish to keep your pages private, think about where your potential customers might be spending most of their time. You could post in forums, write a short guest article on a related blog, or make a few helpful posts on social media that people find useful. Offering help will pique the public’s attention.

Final Touch: Testing and Improving

Launching a perfect product in two days is practically impossible. Your product will need improvement and a few tweaks from time to time. And that’s ok, do not stress about perfection. In the meantime, you might realize that there are other products that people might need or want to buy. The faster you launch, the sooner you can learn what works and what does not. You can then repeat the process and improve business methods.