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4 Reasons that Quality Contents are Critical for your Business Website and SEO

March 19, 2018 By Vishwajeet Kumar

Affiliated companies and business organizations launch their web application in the market to increase their online presence. With the vast usage of internet, companies are not only establishing their presence on the internet, but they are also expanding customer reach by developing mobile app versions for their website.

Nowadays, the majority of the customers buy products online. But to boost online product sales, companies require increasing their online visibility.  To improve the visibility in the searching engine, first companies should have a creative and an SEO friendly application.

The contents of a website post vary from one post to another, but the main aim of publishing the contents is to promote and expand the awareness of the brand and products. Most of the business companies fail to drive traffic to their blogs because their posts either have no unique contents or they have low-quality contents on their website.

Following are a few reasons that explain why every business company requires publishing creative and informative articles. And if you have troubles building your content, consider there are plenty of ways to find blog writers to hire.

 

Table of Contents

  • Google Give More Weight to Fresh Contents
  • Quality Content Generates more traffic and Promote Sales
  • High-Quality Content is Shared More Often
  • Adding High-Quality Contents Enhance Usability
      •  
    • Conclusion
    • Wait! Before You Go, Read:

Google Give More Weight to Fresh Contents

Google love fresh and unique contents that are updated frequently. The contents of the new website only appear in the searching engine result after Google bot index the website. There are two ways to index the website.

First is to manually index it and second is to wait for the Google Bots to index the web pages automatically, but when a website is newly launched it could take a few months to get a website indexed.

Google bots frequently visit those websites,  where the website content are frequently refreshed but it does not mean that we should make any necessary changes on the website. It is also a wrong strategy to bombard your website with low-quality contents because low-quality contents divert your audience to competitor’s website.

 

Quality Content Generates more traffic and Promote Sales

Having low-quality contents is the same as having no content at all.  The audience always hunts for quality and unique contents and if your website would possess the same contents as another website than users would not read your contents, which in return would only increase the bounce rate of your application.

Even Google does not acknowledge the business applications that only exist in order to sell products. If you want to increase your product sales, then you require to boost your website traffic and it could only be possible when your offer something to the customers. If you want the audience to buy a product from your company, then you need to offer them something in return.

Offering high-quality information would help you to keep the audience for a longer period of time on your website. If audience would spend more time on your website, then they might like a product that is offered by your company and hence, it would also reduce the bounce rate of your application.

 

High-Quality Content is Shared More Often

The audience does not only read quality contents, but they also share informative contents on their social media channels. Fresh and unique contents help business companies to grow and expand their reach to the audience. The user always shares informative, engaging, educational and insightful contents. So, the key to a successful marketing is to share educational contents with the users.

Types of contents that users share with their families, friends, and relatives:

  • Video-based contents: Users share audios and videos that they find informative on their YouTube, Instagram, and Facebook social media platforms.
  • Text-based contents: Text-based contents are shared on Twitter and Facebook.
  • Graphical contents: Posts that contain infographics and images drive more traffic to the business websites as compared to posts with zero images. Visual elements help the users to easily understand the contents. Graphical contents can be easily shared across Facebook, Twitter, Instagram, Snapchat, and Google+

Creating quality contents takes time and effort. It is a bad practice for the marketers to always create and share advertising posts about their product. Users do not like to read advertisements and if a website is bombarded with ads, then users would simply switch to a competitors website. If you want the audience to revisit your website then you need to add 50% marketing contents and 50% informative contents in your posts.

 

Adding High-Quality Contents Enhance Usability

The user always uses websites that are easier to navigate and easy to use. It is certainly important to design a professional and a clean-looking website design, but only an attractive website design is not sufficient to attract the audience, usability is also vital for keeping the audience to your website.

If the website design would be easier to use, then it would be easier for the users to share the contents in their social channels. Additionally, integrating social media buttons in your website design also enhance the usability.

Even designing a clean and a professional looking website could increase the conversion rate and website traffic. In addition to a clean website design, you also need to hire PHP programmers in order to design an SEO friendly website.

SEO friendly website design is also important for boosting website rank in the searching engine.  Even adding quality information at the landing page improve the conversion rate and Return On Investment (ROI) of a business application.

 

Conclusion

High-quality contents do not only boost product sales, but they also build credibility and authority with the audience and it also convince the audience to check the products that are sold by the company. Moreover, if users would love your contents, then even Google would acknowledge your website.

Merely creating back-links are not sufficient to boost traffic, companies also require to frequently update their blogs and websites with unique contents in order to improve their rank in Search Engine Results Page (SERP).

Wait! Before You Go, Read:

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Filed Under: Blogging Tips & Tricks, Small Business Tips Tagged With: blogging, business, SEO

Comments

  1. Myil Raj says

    March 19, 2018 at 2:32 pm

    Perfect article on the topic, “Quality Content”. In these decades, Google shows more interest in indexing the blogs/websites which has a lengthy content.
    Because they believe long content has more value to their audience and this is often proven with practical research.
    Most people often forgot one important point, that they focus on content length but they forget to maintain the quality, yet this article helps them to harness the value of having a high-quality content.
    Thanks, Kumar.

    • Vishwajeet Kumar says

      March 20, 2018 at 9:39 am

      Hello Myil,

      Exactly Long content perform well in search engines and it also helps to increase user engagement. Thanks for stopping by.

      Have a Great Day 🙂
      Vishwajeet

  2. Freddy G. Cabrera says

    March 20, 2018 at 11:20 pm

    Hey Vishwajeet!

    If you want to grow and expand your business then high quality content is a must!

    If you run a blog, then this is crucial for its success. It is true that Google loves this type of content. I, personally, love writing in-depth articles for my niche audience and doing this has helped my blog rank higher in the search engines.

    I’d also highly recommend doing this.

    Thank you for sharing your tips on this topic, Vishwajeet!

    Have a great week! 😀

    • Vishwajeet Kumar says

      March 21, 2018 at 12:56 am

      Hey Freddy,

      Quality Content is definitely important. Glad you like the post. Thanks for stopping by.

      Have a Great Day 🙂
      Vishwajeet

  3. Vishal says

    March 21, 2018 at 8:12 am

    A great post, Vishwajeet.
    It is imperative to write a quality content of good length to get your site indexed by Google and to keep the visitors engaged. The phrase ‘content is the king’ holds very true. You very well emphasized this important point.

    • Vishwajeet Kumar says

      March 21, 2018 at 9:26 am

      Hello Vishal,

      Glad you like it. Thanks for stopping by

      Have a Great Day 🙂
      Vishwajeet

  4. Binod Jha says

    March 23, 2018 at 9:54 am

    Hello! Vishwajeet

    Google Loves the content, especially for the long and High quality. You have described appropriately each and everything. It also comes with Content marketing which are becoming popular marketing tactics these days.

    Anyway! I liked your approaches and information. Thanks! Man

    • Vishwajeet Kumar says

      March 23, 2018 at 12:23 pm

      Hello Binod,

      Glad you like the post. Thanks for stopping by

      Have a Great Day 🙂
      Vishwajeet

  5. Tik. says

    March 25, 2018 at 11:27 pm

    Thank you for this post. The traffic generated from the quality of the content can trump organic search results traffic. I agree with you and I think that people don’t necessarily have to just use one and never employ the other. SEO and quality content go together. The quality of the content may help decrease the bounce rate. A great content may also go viral as I have seen with some of my videos that got millions of views.

  6. Ali Imam says

    March 27, 2018 at 3:00 pm

    Hi Vishwajeet, nothing beats a quality content. I am someone who truly believes in quality content, and even suggest people/businesses, to go with quality content to promote themselves or their business. your view on the topic is quite amazing, thank you for writing.

  7. Vishwajeet Kumar says

    March 29, 2018 at 4:36 am

    Hello Ali,

    Yeah, Quality content matters a lot and it helps to get quality readers for your blog. Glad you like the post.

    Have a Great Day 🙂
    Vishwajeet

  8. Sathish Arumugam says

    April 9, 2018 at 2:15 pm

    Hey Vishwajeet!

    As usual great article. As a blogger, it is of that primary task to present our content for its success. We could not even be careless in anyways. Then, we would not be able to incur that loss. Thanks. Keep up your good work!

    • Vishwajeet Kumar says

      April 9, 2018 at 6:07 pm

      Hello Sathish,

      Thanks for stopping and dropping your comment.

      I really appreciate that.

      Have a Great Day 🙂
      Vishwajeet

  9. Saran says

    March 24, 2019 at 1:41 pm

    Hello Vishwa,

    I do agree with you all that lengthy articles along with the quality contents should get rank. Although, we’ve seen long-tail keyword with eye-catching images with alt names are important factors to get more and regular visitors to your blog or website.

    Thanks for your wonderful article towards quality contents.

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