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4 Types Of Marketing For Big Brands

February 11, 2020 By admin

The success of any business, small or big is doing proper marketing.

There is a large audience out there that would greatly benefit from your product or service but they don’t yet know about your brand and if they do, they’ve not properly interacted with it to the point of subscribing to your offers.

If you already have a big brand, here are 4 types of marketing you can use to boost it even further:

 

Table of Contents

  • 1. Social Media Marketing
  • 2. Search Engine Optimization (SEO) Marketing
  • 3. Email Marketing
  • 4. Pay Per Click  (PPC) Marketing
    • Conclusion
    • Wait! Before You Go, Read:

1. Social Media Marketing

One of the undoubtedly effective marketing strategies existing in the world right now is social media marketing. This is due to the fact that over a quarter of the whole world’s population uses social media. This number cuts across people from all age groups from very young children to the aged generation.

Social media marketing isn’t as complicated as other forms of marketing. The beauty with it is that it’s first of all cheap. The audience reached is also big and your ads can be customized to reach your targeted clientele.

Once you have finalized what creatives you’ll need to carry out your social media marketing plan, think about hiring a graphic design service, for example, to help you with the designs.

 

2. Search Engine Optimization (SEO) Marketing

The SEO marketing strategy banks on ranking for specific keywords that are in your niche.

As a big brand running a website or using other media platforms such as YouTube to advertise your products or services, you can maximize on optimizing your content in order to rank higher on search engines. 

The higher the rank, the more the visibility which then translates to more traffic and increased conversions.

 

3. Email Marketing

"email marketing" words with hand pointing on envelope

Compared to the traditional marketing model that was mailing letters to customers, a process that demanded that you gather postal addresses from them and spend huge amounts on posting charges, email marketing is easier and more effective.

As a brand, you can easily gather email addresses from your target audience and use them as a contact point to get in touch with them. Sending emails costs practically nothing.

You can subscribe to an email marketing service, have all the client email addresses stored in a database, create your customized email and send it to all of them in one click.

With most of the traffic flowing to a company’s website or even physical store coming from mobile devices and computers, you can rest assured that you’ll get a good number of customers from your email marketing system.

 

4. Pay Per Click  (PPC) Marketing

This marketing strategy is much more expensive compared to the rest, but it will definitely earn your already established brand some good results. It basically works by placing an ad on the first page of a search engine like Google, Yahoo, or Bing and once a click is made on the ad link, you as a brand pay for the click.

The very fact that your business is placed on top of a search engine page is in itself a great advantage as it boosts your visibility to many people to see. Each click costs money so your brand will need to have a good budget for this marketing strategy. It, however, is worth every dime as it will boost your brand awareness and build trust with your target audience.

 

Conclusion

These 4 types of marketing will work well for your big brand.

A complementary aspect of these marketing strategies is movement marketing that your brand can’t miss to tap into. 

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Filed Under: Social Media & Marketing Tagged With: marketing

Comments

  1. Philip V Ariel says

    February 12, 2020 at 5:13 am

    Hi Erik,
    Great share on Marketing! 🙂
    Our products and brand should be visible to the world outside, otherwise the purpose or profits are beyond the reach. Here the Social media marketing can play a great role.
    No doubt One of the undoubtedly effective marketing strategies existing in the world is social media marketing.
    As mentioned this is because, the majority even inspite of their age the whole world’s uses this area on a daily basis.
    No doubt this is one of the cheap and best marketing strategies.
    The other areas too are worth trying. The PPC Marketing is too expensive and I never tried.
    Gald to share Erik.
    Keep writing.
    Best
    ~ Phil

  2. Amar Kumar says

    February 12, 2020 at 10:52 am

    Hey Erik,

    If you want to syndicate content and improve your brand’s visibility, making use of Social Media is the most cost-effective method to do that.

    Each post or piece of content that you share will contribute towards introducing you to new networks of individuals.

    It has been seen that social media has a higher lead-to-close rate than any other form of marketing.

    There are different types of PPC ads, but one of the most common types is the paid search ad and it is most effective.

    Eventually, thanks for sharing your informative experience with us.

    With best wishes,

    Amar Kumar

  3. Mike Langer says

    February 15, 2020 at 2:54 pm

    Hi Erik,

    Great article.I think among this four types Social media marketing and email marketing is only for big brands.Nobody will open your email if your brand is not well known.Even I noticed it when I have created an email marketing campaign for my service website. The opening rate of my emails was too low.

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