Have you ever wondered how many active readers you have on your blog?
Do your visitors just open and close your website without letting you know if they will return?
If your stats show that you attract more new visitors rather than entice old ones to return, then you must recognize that you need to focus on working harder on your audience, instead of thinking about just getting more traffic.
To generate more traffic you can make use of social media, guest posts and forums, but users who return on your web pages usually need to have a good reason to do so.
If your website is already popular and you have invested your time to create a community around your blog, then the problem of having repeat visitors is solved and all that’s left to do is to keep doing well your job.
On the other side, if you have trouble getting users returning to your site, you should think of creating a healthy list of subscribers.
The truth is that even today, after years and years of radical changes in the web, email marketing remains one of the most effective strategies that need to be developed and integrated into your road to success.
2 Techniques to Collect Subscribers
Here are two ways to convince your visitors to leave their email address and subscribe to your mailing list.
1. Box Enrollment at the End of Each Post
The registration box is an organic method to collect email addresses.
Who is looking for information about what he just read, he’ll likely insert his email address (usually this happens with those who find a solution to their problems).
Make known to users that can receive content similar to those who are searching for, using a box at the end of each post.
Despite being considered the best tactic, it will help only to collect email addresses from those who have already been convinced to sign up for other reasons.
If you want to make a difference and collect more contacts, compared to other bloggers, you may consider a second option to collect more emails.
2. Exit Pop-up Opt-in
Unlike simple registration boxes, exit pop-up opt-ins allow you to be more persuasive.
Here are the major benefits that can be drawn using the pop-ups to encourage the user to enroll:
– surprise effect: no one expects to receive something when is about to leave the page;
– you can use incentives to encourage anyone to join in the exchange of free ebooks, guides or checklists;
– becoming a promoter of valuable information for your readers;
– one of the features of the pop-ups is that you can test different versions.
Try to run several A/B tests, to find out which of them converts more. This way, you’ll know exactly which resource is more interesting, what content like most to the public and, of course, collect more subscribers.
Also, you should know that once gone down this road, you have to continue to send relevant content to your subscribers, keeping in mind what they have downloaded.
Target and email marketing play a crucial role in building a huge mailing list.
Other than using pop-ups, be sure to learn how to write newsletters that get opened, read, and clicked.
4 Tools to Increase Subscribers to your Mailing List
For those who decide to use them, let’s see some examples of WordPress plugins that use the “exit intention” technology and other tools that can help you to capture more email addresses.
1. Optin Monster
Optin Monster works out of the box with all major email marketing software, including GetResponse.
It’s a complete tool that allows you to have the following features (and more):
- triggers the pop-up opt-in, while scrolling the page
- allows to try different versions, making A/B testing
- provides data and relevant statistics on A/B tests
- allows to create opt-in widgets, registration boxes, slide in and much more
There are different packages, from the basic plan at $49, passing through $199 and the biggest one at $499.
2. PopUp Domination
One of the most popular ones.
It allows you to use different layout and colors, produces statistics and reports and integrates with all the most used and famous autoresponders.
It also includes rules for the target and the option to run A/B testing.
The basic plan is $77 per year, which you can use only for one site.
3. Dreamgrow Triggered Scroll Box
You can set it to work based on the percentage of sliding, so when your readers reach the end of a post or comment, a small popup appears in the lower right or left corner.
It’s free and you can get it here.
4. Icegram
It’s the most versatile WordPress plugin of this list and allows you to customize the design of your pop-up.
You can use Icegram to give users access to any of your eBooks and capture their email addresses.
But be careful: you have to build a landing page yourself.
Conclusion
Hope you will find some inspiration and ideas, browsing this list of email marketing resources.
Whether the tool you are using to capture the attention of your users, be sure to track the results.
Also, remember that the important thing is not only the technology you use to achieve your goals, but also the value of the content you offer to your subscribers.
What do you think?
Are you using pop-ups on your website?
Which tools do you recommend?
Please share your experience in the comments below, thanks!
This is great post Erik
We really need the right information to build a solid list. It’s ones marketplace.
The only issue I have is with my current autoresponder, INinbox, not currently being supported by most of these tools.
I hope they grow up soon 😉
Hi Enstine,
it’s good to have a list of both free or premium plugins to use for building a mailing list.
I was not aware INinbox does not support most of the tools mentioned.
Thanks for visiting and sharing your views.
Have a good one!
Erik, great timing, I want to expand my email list and having a box at the end of each post is something I should try. Thanks for sharing these great tips with us. I just have a box on the top right hand corner of my blog – and when people sign up for emails they get my eBook for Free.
I’m not sold yet on pop-ups, I heard they work but I don’t like visiting sites with them – especially on my mobile device.
Hi Lisa,
good to hear you enjoyed the resources mentioned in this post.
Yeah, having a box at the end of each posts definitely helps increasing the number of contacts.
Pop-ups really depend on your choice and taste.
Thanks for visiting and commenting today,
have a great week, Lisa!
P.S. Hope you 100% recovered! 🙂
Hi Erik,
That was an informative post indeed 🙂
You are right about the various ways we can work on our mailing list, something we started very late with our blogs, but glad we did! Yes, the box in the end of the post or the right sidebar work well.
Honestly speaking, I personally don’t like pop-ups, unless they show up in the end or just for a second and vanish! But that doesn’t generally happen, and we too are trying them on our blog, thanks to Icegram (if you remember the review we’d written) and it’s working well so far – they have lots of other options too. Haven’t heard of the rest, so need to check them out as well.
Thanks for sharing. Have a nice week ahead 🙂
Hi Harleena,
good to see you! 🙂
Yes, I remember you wrote about Icegram on Aha-Now blog.
I believe it was the first time I’ve heard of it.
Generally pop-ups are not loved by readers,
but I think that, on the other side, they really convert.
Of course, you need to be prepared to lose a portion of the visitors.
Thanks for sharing your views,
have a great week, Harleena!
Hi Erik
It is no news that having a mail list is so important so I am glad that you discussed about this important topic.
The two techniques you listed to grow subscribers are spot on especially the exit pop-up which is a persuasive way of gaining subscribers.
I also like the tools that you have listed. I am using Icegram which has lots of cool features. I am not really familiar with the rest. Thanks for sharing.
Hi Ikechi,
glad you enjoyed the article.
Good to hear you are already using Icegram.
What’s your feedback using it?
Thanks for commenting and visiting!
Hi Erick,
It’s another interesting and informative post.
I don’t have much more idea about the things you mentioned above except Mailchimp.
I highly recommend Mailchimp to people who looking for best pop-up subscription form.
I started to use that in 2 weeks ago.. OMG, my subscribing list go over and over each day.
Anyway thanks for your post.
Have a blessed days ahead.
Hi Thyrone,
thanks for sharing your experience with Mailchimp.
How much do you pay per month for managing your list?
Hi Erik,
Actually I’m using the free version.. 🙂
Hi Erick,
Previously i was not very much concerned about building mailing list and only concentrating on getting organic traffic.. But now a days it is quite important to search for different ways of getting traffic as the search engine algorithms revised and it is not easy today to get lots of visitors through search engine only.. I have now start building email list and getting lots of direct traffic as well.. I was not aware of the most of the tools you mention here.. I am only using the WP plugin for email list building. Thanks a lot for a great list of tools.
Regards,
Ovais Mirza
The money is in the list, Ovais!
As most of the people says.
Good to hear you started building your mailing list,
hope this post will help you a bit improving your email marketing campaign.
Thanks for visiting and commenting.
Hi Erik,
Awesome! Article i want to increase my mail list i indeed this post Thanks For sharing keep up it
Have a nice day
Hi Bilal,
good to hear you enjoyed the post.
Have a good one!
I have learnt and i’ll keep on learning until christ comes.
Hey Erik, you just showed me where i have loop hole on my Blogginglane. .
Now i know why i haven’t gathered enough subscribers on a Blog full with Quality Contents but if i should implement this Tips gotten from here , I’m sure they gonna be a change for good.
Thanks for sharing
Glad you liked the tips included here.
Keep up the good work and thanks for commenting.
Hi Erik,
Pop ups are a great way of increasing optins…and Optin Monster is quite famous and the recommended (and preferred option by many).
However, many simply exit pop ups when they show up. In such instances, it would be a great idea ensuring that you create free courses from time to time and other awesome products that are available for free and featured in blog posts to increase organic visibility,
What do you think?
Always,
Akaahan Terungwa
I guess it depends from your audience and niche.
In any case, it’s good to do A/B testing, to check which performs better.
Thanks for commenting, Akaahan!
Hi Erik,
Thanks for the list of tools to increase our mailing lists. These tools definetely help us to increase our subscribers list
Glad you liked the list, Sylvia!
Optin Monster is a good one and I have using it, help me a lot to build my mailling list.
Thanks for sharing your views.
Hey Erik,
Great post. The first two tools you mentioned I’ve heard about, but the last two are pretty new to me. Right now, I have a couple of list building things already but I would definitely give these a look. Thanks for this post.
– Andrew
P.S. I just started doing exit intent popups and they’ve been working beautifully. Should have been doing this from the start.
Indeed, these email marketing resources can provide some inspiration and ideas for many people. Increasing mail subscribers with the right tools is a decision any marketer will provide.
Although I hardly use any of the above tools, it would be exciting to test one or more to see what benefits they bring to the table!
This post was “kingged” or upvoted in kingged.com where it was shared.
Great Post Erik Sir,
Having an long email list is always pleasure for every blogger. To collect emails we have to place our email subscriber box in correct place and a good design email template.
You discuss both of these points in post.
These 4 tools are very important for collecting emails. I already use Dreamgrow trigger scroll box and Icegram on my blog. Both of them are work perfectly for me.
Thanks for sharing 🙂
Good you have shared your favorite ones, Hamim.
Thanks for commenting!
Hi Erik Emanuelli
Optin Monster tool is a good one and I have using it, its help me a lot to build my mailing list.. Thanks for sharing
Thanks for your comment.
Hello Erik,
Excellent post and the list of these email capturing plugins!
If I say Optin Monster is the king of email capturing plugins, it won’t be a lie, right? 🙂
Well, I am not using any of the listed ones but only using SuMoMe which is working okay for me.
Thank you for this guide, Erik! I am happy to share it!
Enjoy skydivin’! 🙂
~ Adeel Sami
Hi Adeel,
thanks for sharing your views here.
Glad you liked the post! 🙂
Hello,
Well using of email subscription will surely get some awesome amount of subscribers to our blogs and I the listed mailing listed tools seems quite useful.
Hi Christy,
thanks for visiting and commenting.
Hi Erik,
Cool tools that you’d shared. May i know like that you have tired any of these tools ? I feel and I heard that Optin monster is the pretty good amongst all. and see top influencers uses that. And techniquest tht you’d mentioned , i’m hearing it now. is ithat box Enroll at the end of each post is free / do we need to pay for it ?
Thanks for sharing these cools tools again 🙂
Siva
Hi Siva,
thanks for visiting and commenting another post.
What Enroll box are you referring to?
ya its a good post regarding increasing mailing list as am new to blogging it will helps me a lot thanks for your sharing.
Thanks Murali.
Hi Erik,
i am feeling very glad to read your blog. Every time in your articles having more realistic points which helps to improve our goal in SEO Filed. Thank you very much.
Thanks for the kind words, Sakshi.
Hey Erik..
Nice work. I like optinmonster as i use it one of my old blog.
Other plugins are also great.
what is your first preference by the way?
Honestly, I’ve never used any pop-up plugins (I’m not a fan).
But if I should start, I’d choose “Optinmonster” too.
Thanks for leaving your comment, Dev.