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Top Lead Generation Tips Every Small Business Owner Needs to Know

May 31, 2018 By admin

Marketing is a complicated game that’s constantly changing and developing. To help your brand stay on top and to keep your site high in Google, you need to be constantly aware of the newest strategies and as fully informed as you possibly can be at all times.

You should be constantly reading, constantly learning, and absorbing any information you can find – because every new piece of information is essentially more fuel for your business that can help you to climb higher in the rankings, to get more visitors and to increase profits as a result.

To demonstrate, here are five random tips that can be immensely powerful and useful when it comes to generating new leads that will eventually become paying customers.

 

Table of Contents

  • 1. Get a Mailing List
  • 2. And a Snail Mail Mailing List
  • 3. Don’t Ignore Google Plus
  • 4. Add Lots of People on Social Media
  • 5. Experiment With AdWords
  • 6. Use a Lead Management Software
    • Wait! Before You Go, Read:

1. Get a Mailing List

If you don’t have one already then it’s absolutely essential that you got one. This is the bread and butter of lead generation!

This way you can get leads from people who only visit your site even very shortly and you can use that to promote your products, to bring them back to your site or just generally to maintain contact. Add an incentive to join (such as a free ebook or special offer) and you’ll find lots of people sign up. It’s an invaluable asset.

Consider as well the tools that you use to send your emails. The best autoresponders and contact management tools will allow you to do things like measuring engagement (just how warm is that lead?) and then send special offers to people that are ready to receive them.

 

2. And a Snail Mail Mailing List

Mailing lists don’t just mean email lists! Just as powerful are old-fashioned snail-mail lists and these can in fact be even more effective when it comes to engagement because you are sending the recipient something tangible they can’t just ignore.

Just find a San Diego, CA expert or an expert for your area, and let them help you with your bulk mail needs. Otherwise, use a printing service and try flyering in person. Sometimes the old tricks are still the best!

 

3. Don’t Ignore Google Plus

If you aren’t already, then start using Google Plus. Even though Google Plus isn’t doing so well itself, it is still something that Google looks at at the moment when ranking sites and it’s a guaranteed way to get yourself into the SERPs (Search Engine Results Pages) for at least some users.

Small businesses can market themselves for free in Google’s communities, and it can be linked with Google Places to help you show up on maps.

 

4. Add Lots of People on Social Media

The best way to increase the effectiveness of your Google Plus profile? Get lots of friends in your circles. And how do you do that? By adding lots of people yourself. Add lots of people to your circles, they’ll be notified, and most of the time they’ll add you back.

The same thing is true for other forms of social marketing. If you want to spread the word about your brand, follow, talk to and interact with people in your niche. Now be active on that social media and you’ll increase engagement. You can then use tools to advertise to your own contacts, or even to export them to a mailing list!

 

5. Experiment With AdWords

Here’s a little trick that not everyone knows. Before spending hours and hours trying to rank for a particular keyword, first test out which keywords are the most successful by using AdWords to advertise on them. If you do this then you can see quickly which keywords bring the most relevant traffic and you can then target those keywords for your SEO work.

PPC is particularly effective for small local businesses because those keywords are less competitive. Ideal for lead generation for a small business if you funnel those clicks to a mailing list or sales page.

 

6. Use a Lead Management Software

VanillaSoft‘s lead management software is a powerful tool for small businesses looking to streamline their sales process. This technology allows you to track, manage and nurture leads all in one place, saving you time and effort.

With VanillaSoft’s software, you can automate tasks such as follow-up emails and reminders, ensuring that no lead falls through the cracks. You can also prioritize your leads based on their level of engagement, allowing you to focus your efforts on the most promising prospects.

Lead management software also provides valuable insights into your lead conversion rates and overall sales performance. By analyzing this data, you can identify areas for improvement and adjust your strategies accordingly.

Wait! Before You Go, Read:

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Filed Under: Small Business Tips, Social Media & Marketing Tagged With: marketing, small business

Comments

  1. Lisa Sicard says

    May 31, 2018 at 12:28 pm

    Hi Erik,
    Google+ is not one I use as often anymore. Is it really still viable for traffic, etc? I’m using Google display network for a trial this week and can’t wait to see how it will work for me.
    Thanks for all these tips and reminders Erik! Hope you had a great vacation.

  2. Philip V Ariel says

    June 1, 2018 at 4:30 am

    Hi Erik,
    Greetings from India.
    Yet another informative post with tips to follow.
    Some of them I am already following.
    Google+ was my first bet on the early days but later days I realized that many are not using out and are not active there. But intermittently I use it. The other day I read one post that Google is going to remove thousands of inactive G+ account holders and they are sending emails in this regard to such account holders.
    I was a member to many G + Forums but was not active since I felt FB forums are more interactive than G+
    But now I feel that G+ too is equally important in this accept and I need to be more vigilant. Thanks for the shout out.
    The AdWord part I never tried.
    Will check that.
    Thanks Erik for these valuable tips.
    May you have a blessed June.
    Keep informed.
    Best
    ~ Phil

  3. Ryan Biddulph says

    June 1, 2018 at 5:00 am

    Google Plus is a gem Erik. I hop into Communities or just sift through my main feed to find posts vibing with my eBooks and niche. Read post, publish genuine comment and keep on moving, meeting new bloggers and making new friends and driving traffic to Blogging From Paradise. Really rocking post bro.

  4. Egba muonso says

    June 1, 2018 at 9:59 am

    I have added alot people in my social media. but nothing inprove. but for the google plus+, i have give it a try yet but i will do that and see how it work. once again thanks for this info

  5. Praveen Verma says

    June 2, 2018 at 8:12 am

    Hello
    Erik,
    Great lead generation tips for small business from your side. I think doing the same thing in different ways all gives better results.

    Yes, for grabbing email-address of website visitors we can provide many services like free ebook, tutorials, PDF version and much more. I like the idea about using Google plus, I am not still using Google plus but I will use this social media platform in the near future.

    This post loaded with crucial information that every business owner need to know.

    Thanks for sharing.

    Have a great day ahead.
    Praveen verma

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