How to Rank a Blog Post on Google: Tips and Tricks!

The world has become very competitive for bloggers and getting a blog post on the top SERPs has become more difficult than ever. Still, if you have created a blog site or have posted some articles on the blog section of your SaaS site or store, you must optimize it.

A well-optimized blog can drive substantial traffic, improve your brand’s visibility, and boost your engagement rate but the process is not as easy as it sounds. There are many factors that Google takes into account before putting a site or any of its pages on its search results.

In this article, we are going to discuss in detail the different tips and tricks that would help you rank your blog post on the top search results of Google. So without any delay, let us get down to the details.

What is SEO and Why is it Important for Blog Posts?

SEO or search engine optimization is the process of optimizing content and other elements of a website so that it ranks higher in the search results of Google and other search engines. When you apply the right SEO techniques, your website has a better chance of being found by search engines and presented before the relevant audience. 

SEO is very important for a blogger because today Google is getting over 3.5 billion searches/day. So if you want your blog posts to appear before the relevant audience in this competitive space, you need to work on the SEO aspect. Google’s algorithms are designed to deliver qualitative and relevant results to users, so understanding and working on catering to these algorithms is very important.

Here are some of the key ranking factors considered by the search engines:

• Selection of keywords & phrases.
• Structure of the blog site or post.
• Originality and quality of content.
• User search intent satisfaction.
• Internal and external links.
• Images and other visual aspects.

Focusing on these factors would help you rank your site on the top searches of Google. Let us get down to the tips and tricks.

Tips and Tricks to Follow to Rank a Blog Post on Top!

Ranking a blog post is not an easy task. You need to put in the effort and work on multiple seo factors to achieve good positioning. This means focusing on a single element such as keywords would do you no good. You have to combine different strategies if you want to see some major improvements. 

1. Use Relevant & High Search Volume Keywords

Keywords are very important in the world of search engine optimization. These are the words and phrases that are searched by users coming online. You need to find keywords that are relevant to the title you are writing on. Other than finding relevant keywords you must also consider search volume and competition. 

You can use an online keyword planner tool like the one by Google and can get the keywords that are perfect for your blog topic. Once you have your list of keywords, choose a primary keyword to focus on, and use secondary keywords to support the content. 

Note that you should only add keywords in content naturally where they make the most sense. You can add them in titles, headings, and in other parts of the body. Just remember not to overstuff them.

2. Find and Improve Quality Issues in the Post

Google’s algorithms would always prioritize content that provides value to readers. If your blog post isn’t valuable, it isn’t going to rank it in the top search results. You need to make sure that your content is free of all kinds of human errors as well as plagiarism. 

You can use online tools for finding spelling, grammar, and other technical issues in content. These tools cannot only find errors but also provide suggestions for improving readability. 

When writing blog posts you must also make sure that you avoid copying content from other sources. In case your blog contains plagiarism, it would kill your authority and ruin your chances of getting on the top SERPs. For this, it is important to check your content for plagiarism and paraphrase duplicate text before posting it online.

3. Add Unique and Relevant Images/Visuals

To rank a blog post on the top searches you have to make sure that the content is visually optimized. This means you have to add images and other visual content to make your posts attractive and appealing. 

In the past creating unique visuals was not easy as it required expert designing skills but today you can use AI image generator tools like the one by Canva to create different sorts of visuals including illustrations, infographics, images, etc. 

You would be surprised to know that a blog post having relevant images would get 60% more engagement than a post containing only raw text and more engagement means a better position!

4. Humanize Robotic and Complicated Language

Many newbie writers think that using fancy and uncommon words would make their content sound professional and better than that of their competitors, but this is quite far from reality. According to Google, the best blog posts are the ones written in simple language.

Bloggers who are leveraging ChatGPT and other generative tools to create blog posts must also ensure that the text they receive is simple and digestible. Generative tools usually use difficult wording, which makes the overall text less engaging.

To fix this issue you must humanize and simplify content before posting it on your site. If you are not an expert writer or are working on a tight deadline, you can always get help from a credible AI to human text converter tool. These tools rely on NLP and other advanced technologies enabling them to remove all robotic traces and simplify content as if written by a native writer. 

5. Optimize Your Posts for Mobile Devices

An important fact to know is that over 65% of the total searches on Google come from mobile or small-screen devices. This means if you want to get organic traffic, your blog post should be optimized for mobile devices. Google checks the mobile responsiveness of a website before ranking it.

This is why we always advise bloggers to use responsive designs when customizing their sites so that the blog post automatically adjusts to different screen sizes. You must also ensure that there are no pop-up elements that can disrupt the user experience on mobile phones.

6. Focus on Internal and External Linking 

Backlinks are essential in the SEO world as these links signal to the search engines that your site is relevant and valuable for readers. In the past, bloggers focused on the quantity of links, but the latest update of Google tells us to prioritize high-authority links instead of going for more. 

You can link relevant blog posts on your site with each other. This would build a strong linking network that would help Google understand the structure of your site and would also keep the audience engaged for a longer time.

You must also build links with other sites. Linking to high-authority sources provides additional value and context to your content which is important if you want to get on the top serps. You need to ensure that the backlinks you build are with well-reputed websites as this would also improve your authority.

7. Update Old Content Regularly

SEO is not a one-time effort rather it is an ongoing process. You must know that Google always prioritizes fresh and updated content so if you have older blog posts that are still relevant, you can update them with new information, statistics, etc.

You don’t have to create new content on fresh topics every day as you can recycle your old creations. This helps in improving rankings and ensures your audience gets the freshest stuff from you.

If you are not good at rewriting, we would suggest you take help from an AI paraphrase tool. 

Conclusion 

To rank a blog post on the top searches of Google you need to combine multiple strategies. In this guide, we have discussed some of the best tips and tricks that would improve your chances of getting the top results. Note that today practicing seo techniques and strategies has become easier than it was before and this is because of the availability of AI-powered seo-related tools. By using keyword researchers, image generators, humanizers, paraphrasers, and other trending utilities, you can save time, efforts, and resources and make your place on the first page of Google’s results much faster.