Trends seem to speak for themselves: 2014 will be the year of visual marketing.
Why?
The answer actually comes from science : there is nothing more intuitive and faster than an information displayed in form of image or video.
And you do not need to be a genius to understand than a catchy image is worth more than thousands words.
Just put yourself in the shoes of a big company : what is better than a funny picture with few interesting words for a slogan to gain the attention from people all around the world?
You want to touch the emotional part of your audience, and you’ll get engagement and positive results from them.
Let’s see some tips for your visual marketing campaign.
1. Use Different Media
It really depends on what you need to advertise and the platform you are using.
You may choose between an attractive image, a useful video or an interesting infographic.
Try to make different tests and see what it the best formula for you.
2. Add the Proper Text
A great image can fit different advertising texts or several funny quotes.
Just think about some meme that go viral on the internet.
Each time people modify the text adding their own personal point of view, the image exhibits different sensations and impressions.
So be sure to choose the right words with the right picture.
3. Select Proper Colors
You need your media to be pleasing to the eye.
Example : you do not want to add a text of the same color of the image.
You need to choose also the right font, matching the visual impact you want to obtain.
4. Optimize Your Media
Your image should be optimized to the right size, not too heavy, but not too small.
Same principle applied to videos. You can’t upload a full HD video and expect much people will see it.
Not everyone has the same internet speed in the world.
You may want to read : 4 Ways to Get Traffic from Google Images
5. Share Some Quotes
The sharing of quotes, above all on social media, has become really popular nowadays.
You can search the web and find your favorite quote for your media.
There are also many tools you can use to build visual impact.
For instance, take a look at Quozio : you can transform a quote into catchy images!
6. Adapt to Social Media
Each platform has its characteristics and these are few tips about the main social media sites :
– Pinterest is fantastic for certain topics like art, food, architecture and the big part of users are women;
– YouTube is made for videos, of course, and your video campaign can become viral there;
– Facebook is good for some kind of topics and it’s suggested to use funny pictures;
– LinkedIn is for building business relationships;
– Reddit is good for creating interesting discussions about any kind of media you submit.
7. Be Funny and Creative
Even the most boring topic can become interesting with a hilarious media.
Also, if you are able to be original, creating something unique, you can stand out from the crowd.
Do not be afraid to risk : even if someone will give you negative comments, the result will be more people talking about you!
Conclusion
Whether you need to create your ad or you simply need to add a media to your blog post, be sure to follow the tips above in order to improve the results.
What do you think?
Are you aware of the visual side of marketing?
Please share your thoughts in the comments below, thanks!
Mark says
January 29, 2014 at 12:11 pmVery great article, Indeed 2014 or upcoming year there will be trend of visual marketing and I guess info graphics are best example of it.
Thanks for sharing
Erik Emanuelli says
January 29, 2014 at 5:11 pmThanks Mark.
Glad you enjoyed the article.
Nitin says
January 29, 2014 at 6:01 pmHii Erik,
i agreed with your views regarding visual marketing. Actually better navigation is very important for any site to go higher. If the site has good images, text and navigation, then ofcourse the site can go up without any problems.
Fully appreciable article with best way to explore the views
Thanks for sharing such nice post.
-Nitin
Erik Emanuelli says
January 30, 2014 at 2:35 pmIndeed, Nitin.
If you are a blogger, then you need to take care not only of images, but also about text, navigation, user experience.
Thanks for sharing your point of view.
Samir says
January 30, 2014 at 7:36 amWhen i read the title I though it would be normal article but believe me I’ve got something new to read today. Visual wills surely go viral.
Thanks
Erik Emanuelli says
January 30, 2014 at 2:33 pmGlad you liked it, Samir.
Thanks for the comment.
Kaloyan Banev says
January 31, 2014 at 12:20 pmRight now, I am afraid from traffic spike. Recently tripple the traffic to my web project and I doubt that my server can hold it. Planning an upgrade next month and for sure will follow some of this tips.
Erik Emanuelli says
February 1, 2014 at 4:44 pmTraffic spikes can be a problem if your server plan can’t support it.
I am going to experience the same with my new project http://www.klinkk.com/
I need soon to move to a dedicated server.
Thanks for your comment and visit her,e Kaloyan.
Vicky says
February 1, 2014 at 12:47 pmHello,
Well using of different colors and also attractive background on info graphics are really useful and lot of hits from info graphics. You’ve shared wonderful tips of visual marketing.
Thanks
Erik Emanuelli says
February 1, 2014 at 4:44 pmThanks for the kind comment,
glad you enjoyed the article, vicky.
Vinay kakumani says
February 3, 2014 at 3:47 pmIt is true 2014 will the year of image and video promotion.. the seven points given by erik is valuable and easy to use.. thank erik
Erik Emanuelli says
March 3, 2014 at 9:45 amGlad you liked the tips.
Thanks for commenting, Vinay.
munna says
February 5, 2014 at 6:09 pmThanks for your tips about visual marketing. Above all selecting proper color is so important. I will consider this for designing our companies next visual marketing
Erik Emanuelli says
March 3, 2014 at 9:47 amColor is definitely very important, Munna.
Thanks for your visit here.
Sushil Rajput says
February 15, 2014 at 5:31 pmvisual branding encompasses much more than graphic design and print media. It creates a mood–a soul tie–that translates the core values of a company into something that is alluring and necessary to consumers. It involves a process that is very specific to the brand itself. Businesses that attempt this without knowing the rubric, measurement tools and expertise to convince target audiences are in for an uphill effort. In both the short and long haul, the brand suffers and the rate of growth is slower when matched against sophisticated consumers who want more than a pretty logo. This is what Anita was getting at when she referenced Two Leaves In a Bud tea company. Beautiful pictures of tea fields are nice, but coupled with the company’s core values of freshness and discriminating selection, they are given context and strength.
Erik Emanuelli says
March 21, 2014 at 2:15 pmThanks for sharing your knowledge, Sushil.
Sunday says
March 18, 2014 at 5:14 pmWhatever strategy we employ to make our visual content go viral, it would depend on the priority given to visitors need. In the contents, links, design, colors, and user experience, etc, the reader should find the post shareable.
While I agree with the steps shared here, it is still important we never neglect the need of the readers, visitors or customers.
In kingged.com, I have shared the above comment where this post was also shared and syndicated for readers.
Sunday – kingged.com contributor
Erik Emanuelli says
March 21, 2014 at 2:14 pmThanks for commenting, Sunday.
Ken Atodahl says
March 20, 2014 at 8:15 amGreat tips. Hopefully, they’ll help me create a great viral marketing campaign.
Erik Emanuelli says
March 21, 2014 at 2:12 pmThanks Ken!
metz says
March 21, 2014 at 7:12 amAwesome!
Visual marketing will boost if you’re witty, creative, and knowledgeable, you understand your purpose, your objective, your audience, if you are funny and if you will think out of the box. A must share and a must read post!
I found this post shared on Kingged.com, the Internet marketing social bookmarking site, and I “kingged” it and left this comment.
Erik Emanuelli says
March 21, 2014 at 2:11 pmHi Metz,
thanks for sharing your feedback!