Professional bloggers know that to bring traffic to their site, they need to do more than just creating some blog posts.
A successful blogger must write content that strikes a chord with people and gets them to react.
Your website can be a source of great income, but you need to do more than simply create a large amounts of articles.
You must write content that provides your readers with valuable, useful and entertaining information.
In a few words, added value!
There are lots of great resources on the web to help you learn more about starting a blog and improving its traffic, but here are some tips you can use to keep readers on your website and bring in new visitors.
1. Invest in Content Quality
You must be able to create not just outstanding content, but something really useful for your audience.
They should be like: “Wow, what a great resource!”.
If you feel you can’t build awesome content, you can think about hiring someone to write for you, or edit your posts.
If you can’t devote enough time to posting with a constant frequency, you should think about accepting contributions.
No, guest blogging is not dead, and this is what you should be aware of if you are considering to accept guest posts:
If it’s true that bloggers that create content daily they are more likely to keep their site fresh and bring in an active readership, focusing on building articles with real value will help you even more.
2. Avoid the Same Topics Over and Over Again
Don’t try to write just about the most popular topics like internet marketing, blogging, or common posts like the “TOP 3 Twitter Tools You Should Use”.
Write about a subject that you care passionately about.
If you find that writing for your blog with passion becomes a chore, you might notice that your readership start to decline as well.
This doesn’t mean you can’t include a few keywords that work in your content with popular content readers search for, but you need to find your niche.
Billions of people have access to the Internet, if you can carve out even a small percent of the space on the Internet you can achieve enough traffic to keep yourself in business.
Leave the popularity contests to those with less originality and focus on building your own home on the web.
3. Build Relationships & Network with Other Bloggers
You can’t blog without desiring reader participation. Expect and encourage commenting. Go out, read and share your views on websites within your niche.
Get into social media and engage with bloggers, also sharing their posts.
Use Twitter, Facebook groups, Google+ communities.
Talk about your latest product, or discuss an opinion you have about something happening in the news.
Use new social media to help define your blog and bring in new followers.
Include share links on all of your blog posts and make it easy to share your content with the world.
Be a real person and respond to your readership.
People want to connect, even online, and you need to cultivate your readership if you want to improve the traffic to your blog.
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4. Don’t be Cheap With Your Design
Websites need great design, it’s a given. Your blog provides a very specific experience.
If you want to take blogging seriously, then you need to get a professional theme for your website.
I use Genesis Framework, a personalized Child Theme.
Think about usability for your readers and even about a mobile version of your blog.
The Internet has no shortage of great looking websites, but good design by itself won’t bring in readership.
So remember, a good looking website provides only the starting point.
5. Think About Search Engine Optimization
Matt Cutts knows a lot about optimizing your site to improve your readership.
As the head of the Webspam team at Google, when he talks about what you should and should not do to build a successful website, you need to listen.
Consistently, when you listen to Cutts speak, he talks about keyword planning and titles. You need a good title that actually tells readers what you plan on talking about.
For example, the title can make or break your site.
You have 60 characters or less to convince readers to keep reading, so you have to include keywords and create a catchy title.
So, what is a catchy title?
It doesn’t need to be cute or charming, but it does need to correspond to how readers think.
For example, Matt Cutts explained in a webinar about webspam not to use the title “Mount Everest Height” but “How High is Mount Everest.”
The second option coincides with how people think and search for things on the Web.
The first won’t draw in readers simply because the keywords aren’t there.
6. Utilize the Keyword Planning Tool
Do yourself a favor.
Get a free account with Google Adwords and use the keyword planning tool.
You don’t even need to provide any financial information. Use the tool to plan the keywords for each article.
Once you learn to use the keyword planning tool, you can enter your website, the title of your article and find the most common search terms people look for based on your content.
Use these words sparingly throughout your article. You don’t need to include the keyword every ten words, but you do need to include it.
You can’t get the traffic your website deserves if you don’t use the right keywords to help people find your site.
By employing these tips in to your strategy you can begin to grow your blogs traffic and readership with just a little extra effort on your part.
Do you have any other basic rules you follow as a blogger?
Please share your views in the comments below, thanks!