First of all: Why the hell do you want to promote your blog?
Each blogger has his or her own reason or reasons for doing it, but a common point for them: they want to have more quality visitors on their blog!
Here are eight tips for promoting your blog:
1) Focus on Quality Content on Your Site
It’s the first and most important thing. Write an article for readers, not for uou or for Google or other search engines. Focus on high quality content of your post, including grammar, spelling and punctuation. The topic should be interesting and encourage your visitors to read your articles.
2) Say Hello! to Your Blogosphere
But say it not on the first week of your blogging adventure, but after you’ve posted at least 10-15 high quality articles to your blog. After (or before) it, please prepare a list of 50-200 blogs from your niche. And don’t be shy – write a personal email to each blog owner. In 3-5 sentences describe who are you, what your blog is about and the reason(s), why he or she should read your blog. At the end of your email, you can gently ask for subscribing your blog (via RSS or e-mail list) or following you on Twitter
3) Make Comments on Other Blogs From Your Niche
Find five to 10 blogs about your topic and try to comment each new article on them for at least 1 month. Try to be first with your comment, or at least between first 10 persons commenting the post. And remember – commenting isn’t spamming, but adding something into the discussion (do you like comments like: ”Thank you for nice post, greetings!” ? – I don’t like it).
4) Prepare Free Ebook or Short “How to” Guide
After preparing your “golden egg” ask other bloggers to review it or comment on their blogs. But ask bloggers not from A-list (they probably will not have time for you), but bloggers from growing blogs, with comparable audience to yours. Please ask no more than 10 bloggers in one week, and not less than five 🙂 . For one ebook or guide, if you are a beginner blogger, you should do it repeatedly for one or two months.
Examples of some “How to” articles are below:
5) Write Guest Posts on Other Blogs
A lot of bloggers are waiting for your post… Really! Guest blogging has only advantages for you because you have access to new readers. For blog owners – because they don’t have to write a new post, they have free content. And the advantage for readers is that, they may read something with another point of view. Before writing a guest post, you should assure, that the blog owner is “ready for guest blogging”. You should also meet requirements for guest posts, which may be different for each blog. And most important tip concerning this point – try to make your guest post related to your free ebook. It really works.
6) Prepare “Summarizing Article”
Find 3-5 interesting articles from your Top blogger list and summarize it in your article (of course linking to the source). Now it’s time to promote it – send info about it to your email list, Tweet it, tell your Facebook friends/fans about this post. After getting some comments, please send an e-mail about it to the blogger(s) who you mention in your article. And have fun for growing audience 🙂
7) Use Your Twitter or Facebook Power For Boosting Your Blog
Tweet each article from your blog. But this tip only works, when you have lots of followers or fans/friends. If you have a few, you may be interested in http://www.reddit.com/ Promotion on this site is very simple – write an interesting article with killing competition topic and there you are – independent of numbers of your Facebook fans or if you are famous or not, you will get a lot of readers. And if you want to get more Tweeter followers or are newbie, please read How to Use Twitter – Tutorial for Beginners
8) Be Consistent in Your Action
That means you should promote your blog daily. And don’t be discouraged with small amount of readers at the beginning – promotion is a long term action. Make at least one step a day. And whatever you do – always end with a call to action (visit my blog, follow me on Twitter, sign in into my e-mail list, etc.).
You can also read Google Penguin attacked – 50 types of links to strengthen your website
I assure you, that if you will follow these eight tips for promoting your blog, your audience will be constantly growing! But if it’s not enough for you, feel free and sign in for my newsletter to be informed about other tips & tricks in the blog promotion area.
What do you think about this list? Do you have any more tips for promoting your blog?