Which AI Is Best for Social Media Planning?

Artificial intelligence has been widespread since the launch of ChatGPT in 2022. The technology has been implemented in practically every industry in innovative ways that have helped streamline tasks and make planning easier.

One of the most significant uses of current models has been the implementation of AI into social media management platforms and as a tool to help plan social media strategies. Let’s explore why you should consider using AI to help with your social media planning and which platforms are best.

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AI in Planning

Part of the allure of using AI when crafting a social media plan is the wide variety of features available for media managers. Ranging from automation to ideas that may provide a fresh perspective for your social accounts, the top features that can help with your social planning include:

Content Creation

Various AI models have proven highly efficient at aiding social media managers in creating content to post. Depending on which AI is being used, this content can include images or videos that help drive the point of any post, such as one stating that you are awarded bonus credits for playing on a social casino.

Automation and Scheduling

Depending on which model you opt for, AI can help you figure out the best times to post based on user and follower engagement. This information can help automatically schedule your content for these times to ensure you get the highest reach and achieve maximum impact.

Analysis

Aside from helping post content, AI can help analyze posted content to provide in-depth metrics and reports. This can help you track which of your content is most popular, which you may need to fade out, and which received the highest level of engagement.

Trend Prediction

Although not an exact science, AI has proven valuable in helping identify and predict emerging trends, including hashtags. This information, if used correctly, can give your posts high exposure and help them go mainstream before the trend fully develops.

Traditional Social Media Management Platforms

The first group of artificial intelligence tools to consider for social media planning is traditional social media management platforms. Many of these were launched before ChatGPT triggered the AI boom but have since integrated AI into their systems to offer more advanced features and better results.

Hootsuite

Hootsuite is one of the most popular social media management platforms. It provides a comprehensive list of features and a detailed analytics system that make it perfect for larger companies with multiple social channels to manage and engage with customers.

Introducing a slew of new AI features, the platform now offers dedicated services to help a company expand its reach and boost its engagement. These abilities include content creation, social listening to understand social climates, competitor monitoring, and automated post-scheduling.

One of the best features offered by Hootsuite is its AI-driven trend analysis, which helps companies predict and capitalize on trends more easily. Many of these features are also designed to suit any budget, with a free plan available and paid plans starting from $99 per month.

Sprout Social

Another social tool used by millions worldwide is Sprout Social. Focusing more on creating engagement with followers and building digital relationships, the tool is used by many businesses to help bolster a company’s reputation through active engagement.

Like many others, this platform’s AI features are extensive, particularly regarding analytics and reporting. Aside from these, Sprout Social also offers sentiment analysis, social listening, and competitor analysis. Its robust engagement tools, also boosted using AI, are among the industry’s best.

This platform, however, is best suited for larger corporations, as its pricing model starting at $249 per month, often drives away smaller businesses. While it’s worth the price, it is more expensive than alternatives.

Buffer

Among the more budget-friendly social management platforms, Buffer stands out from the crowd. The platform is perfect for beginners who are still learning how things work or for smaller companies unwilling to spend a large sum on social management. In addition to providing a free tier, its paid tiers start at just $6 a month.

Like the others, however, Buffer comes with a wide array of tools powered by an intuitive AI. Among these are predicted optimal post times, content schedules, and reporting. Another notable feature of the platform is its performance analysis, showing exactly which content was best received online.

Large Language Model Social Media Planning

Aside from the dedicated platforms that have integrated with AI, almost all of the current large language models (LLMs) can also be used to plan social media.

ChatGPT (OpenAI)

The most recognized LLM is ChatGPT, which is credited with starting the AI explosion that took the world by storm in 2022. The model has many uses for social media managers, including generating creative text, creating post translations, brainstorming content ideas, and even writing social media policies.

In addition to helping create content, ChatGPT can also analyze audience sentiment to help determine what to post and when. Its highly creative nature and ability to generate text posts make it popular among content creators. Plus, it’s free—provided you opt to use GPT-3.5, which is still a highly capable model.

Gemini (Google)

Gemini is lesser known than ChatGPT but is quickly rising among the ranks of the best AIs. The model has advanced reasoning capabilities, making it fantastic for writing detailed posts or analyzing multiple data sets to generate a social media strategy based on real information.

While the LLM is not as well suited as others to content creation, its ability to create robust strategies has made it popular among social managers looking to deploy new strategies or update social policies. Its free version also perfectly does all of these tasks, meaning there is no real need to subscribe to its paid version (Gemini Advanced).

Claude (Anthropic)

Claude is another AI that is quickly growing in popularity. Focusing on ethical AI and following safety protocols, the model is perfect for creating post content that avoids biases and can align your brand with ethical practices. The model’s understanding of natural language and human nuances makes it stand out.

While it offers a paid version, the free version (Sonnet 3.5) is publicly available. It can help create post content, set out a posting calendar, and check if any of your posts may be misinterpreted incorrectly, making it a valuable tool for many.