In today’s world, most medical practice business owners have realized that marketing plays an integral role in helping them generate substantive company growth. However, it’s important to know that marketing trends change with shocking pace.
As such, business owners who want to get the most out of their advertising campaigns should know that being cognizant of new trends is imperative. Below you’ll find just five of many medical marketing trends that you need to watch in 2017:
1. Mobile Optimization
As many marketing experts know, four out of five Americans now use a smartphone. This does not mean that tablets, desktops, and laptops have become obsolete. They are still used widely.
However, many if not most Americans will connect to the internet with a smartphone first. This is the case for many reasons, including the fact that use of the smartphone enables people to receive and send email or do internet research from any location.
One other reason is search engine optimization. Solution21, a medical website design company in Irvine, believes mobile optimization is one of the most important factors affecting SEO in 2017. In recognizing this reality, medical company representatives need to make sure that their website is easily accessible for those who use these electronic devices. The web design and development service to implement for the purpose of optimizing mobile friendliness is responsive web design.
2. Smarter Content Wins
While it’s no secret that content marketing is a must in the world of advertising, not everyone understands how this sector is changing. These days, the key to success with creating content is ensuring that your blog posts and web articles are smart.
Specifically, the content you produce needs to offer prospective patients valuable, relevant information that they can use immediately or at some future point when they have a health question or medical concern.
Also note that creating smarter content is about ensuring that your submissions are reliable. With this idea in mind, your content producers need to be double-checking their sources and facts before publishing anything.
3. Live Video
As research studies have shown, people are more likely to watch a video than read a piece of online content. As such, it’s quite important for you to consistently produce entertaining, information-rich, engaging videos that patients will want to watch and share.
Note that your videos can be live streamed on blogs, websites, and various social media platforms. Some of the advantages of using videos include educational impact, immediacy, and timeliness.
4. Twitter Polls
Another marketing trend that medical professionals should be aware of in 2017 is Twitter polls. This is one of the savvy social media marketing strategies that advertising mavens are using to optimize brand recognition and keep business owners connected to their patients in an interactive, engaging way.
Twitter polls involve creating a brand-related question and having members of the target audience answer it. An example might be “Which of our toothpaste brands do you find to be the most effective?”
In addition to keeping you connected to your patients, this strategy functions as a research tool through which you can learn more about consumer trends!
Note that Twitter is not the only social media channel you should be using to optimize your marketing process. There are a wide range of other channels you can appropriate to build your medical practice, and some of them include:
5. Informed Patients
One final medical marketing trend you should be aware of is informed patients. This evolution in the advertising industry is important to understand because it can and should impact the way you market your medical brand. In today’s world, patients are more informed than ever. This is largely because of the rise of the internet and the ability of patients to do research on almost any subject under the sun.
Note that one online resource patients are using to learn more about a specific medical brand is online reviews. In recognizing the fact that patients are increasingly informed about the world of medicine generally and medical organizations specifically, it’s important for you to ensure that the information you publish about your brand helps you stand out as a knowledgeable, reputable service provider!
Summing It All Up!
If you want your medical practice to be as successful as possible in 2017, now is the time to start growing your brand.
One of the key strategies you should implement to build your brand is marketing.
Utilize the information found in this quick reference guide to ensure that you’re using the most cutting edge marketing strategies available as you advertise your medical brand!