Content marketing aka blogging is all about communication. For most businesses, big or small, blogging is marketing; or to be precise, content marketing. Every blogger markets his/her products/services/company/skills etc. by publishing useful content on his/her blog. One of the most important things about marketing via blogging is connection! With a blog, you have … [Read more...]
How to Apply The 80/20 Rule in Blog Content Marketing
For a blogger, it’s hard to gauge how well we can create engaging content. Some days, we’ll be churning out articles left and right, and other days, you might be staring at a blank page for hours. Trying to be an efficient blogger is no easy task but there is a way to do it. All you have to is apply the 80/20 rule of writing. What is the 80/20 Rule? The 80/20 … [Read more...]
How to Increase Conversion Rate of Your Sales Funnel
Struggling to increase the conversion rate of your sales funnel? You’re not the only one. In fact, only 22% of businesses are satisfied with their conversion rates. To be fair, conversion rate is one of the most complicated factors to optimize your business website. Not only do you need to build a sustainable strategy that allows you to drive traffic to your site, but … [Read more...]
5 Free But Fantastic Google Tools Every Serious Content Marketer Should Never Ignore
You may have heard of, or even used this little tool called Google before, where over 1.17 billion people go to find things on the internet? But, are you aware that Google is much more than just a search engine? In fact, Google has a ton of free tools in addition to its search engine that can be very valuable to you as a content marketer. Here's the thing, whether you … [Read more...]
How to Utilize Your Blog to Increase Your Online Reputation
Our online reputations are somewhat like biographies written about us online compiled in a list of links that tell your story. The only challenge with this is that sometimes the story doesn’t read exactly the way we would have it read. Well, believe it or not, you do have the power to manage how your personal story is told online. In this post, we’ll provide some unique … [Read more...]