40% of internet users leave a site if it takes more than 3 seconds to load, and 47 % of them take for granted that a page loads in 2 seconds, if not less.
This is taken from a KISSmetrics article on the basis of a study of Akamai and Gomez.com .
What’s the loading time of your site?
You surely know that Google consider the loading speed of a page as one of the relevant factors for ranking the web.
The idea is to provide the user a positive experience while browsing your site.
After all, nobody likes to finally land on the perfect blog link for your needs and then finding out that it takes an entire minute to go from one page to another.
Furthermore, a reactive site keeps in the user the idea of having a real control.
So here below you find some tips which may help you optimize your WordPress blog and make it faster.
If you pay a visit to your Google Analytics panel, you may check under “behavior” menu, then “site speed”, the overview of some pageviews sent page load sample, together with page and user timings, and speed suggestions, reported by another useful tool Google: Page Speed Insights.
What is the performance of your site pages?
There are many tools available online to determine the loading speed of your blog pages.
I can suggest you some :
– Yahoo! YSlow ( extension for Chrome, Firefox, Opera and Safari);
– PageSpeed Google ( extension for Chrome and Firefox);
Are you using Gzip compression?
Anothet test you can do to your site pages – but it would be more correct to say to your hosting – is to verify the presence or absence of the extension mod_gzip .
Gzip compression is very useful and allows the data to be transmitted from the browser to your hosting in compressed format, saving bandwidth and enabling a more rapid breakdown of the pages.
You can check if your pages take advantage of gzip compression directly online:
I use HostGator and the screenshot below confirms me my blog pages are compressed:
If your site is not using Gzip compression, you will need to inquire at your hosting to check the option to enable this component to your domain.
Now that you have established the situation in your blog, you can proceed to make it faster.
First, have you updated your CMS?
It seems the most trivial and obvious consideration of the whole universe, and yet an updated CMS is definitely leaner and safer of all its previous releases.
You should update WordPress as soon as you get the chance and keep the code that handles your entire blog to its full performance .
Remove as much PHP as possible
When using free wordpress themes, it is not uncommon to come across an exorbitant amount of code which needs to be optimized.
The bottom line is always trying to make static the largest amount of PHP code present into your layout.
Not only you will use less resources of your hosting server, but this will make faster the composition of your pages, finally freed from having to generate (again and again) the same output.
While doing this, the browser stops loading the rest of the page.
For example just before the closing tag of your body – the body tag is closed just before closing the HTML.
Select your plugins
The same principle applied to wordpress, is valid also for your plugins.
You need to update them, and be sure to have always the latest version.
Of course, you need to know that less plugins you are using, much faster will be your blog loading time.
So pay attention to what you are using, and decide to remove the unnecessay plugins in your site.
use P3 – Plugin Performance Profiler to evaluate the performance of plugins installed on your blog.
In a few clicks you can verify which component is really weighing more on your pages and proceed accordingly by removing them or migrating the functionality.
Optimize the images
You can use automated tools such as Smush.it ( Yahoo ), which is able to generate an optimized version of your images in a single click.
There is also a plugin version of the service.
Remember also to avoid as much as possible to resize your images via HTML.
Avoid to upload an image of several hundred pixels wide only to then present it as a thumbnail in your site.
W3 Total Cache or WP Super Cache
W3 Total Cache plugin (or WP Super Cache) is absolutely the most effective way to generate a static version of your site whenever you need it .
It supports a wide number of settings, but also using the default installed version is enough.
For the more experienced users, you can setup the plugin with a Content Delivery Network ( CDN) in few clicks.
In this case, you should CloudFlare.
Clean your sidebar
As a final step, you should take a look to your sidebar and clean up everything is not needed.
In addition, this also helps dilute the amount of attention that every single visitor is willing to devote to your sidebar.
Ask yourself what action you would like your readers make on your sidebar and remove every thing is not functional in this task.
The loading speed of your wordpress site is one of the aspects you should work on in your blogging journey.
Especially because even if you have only a minimal knowledge base (like me!), it is possible to get good results.
So what do you think?
Have you enjoyed this article?
Please share it via social media and leave your comment below, thanks! 🙂
Image courtesy of iosphere / FreeDigitalPhotos.net