When you’re spending money on ads, you need to be fully aware of where that money is going, and more importantly what return you are getting for it. The number one rule of digital advertising is: Facebook, Instagram, Google and YouTube will spend your money if you don’t stop them. It is your job as a marketer to stay on top of your budget and make sure that you are … [Read more...]
How the Restaurant Industry Will Make a Comeback by the End of 2021
One of the hardest-hit sectors during the COVID-19 pandemic was the restaurant industry. The nature of the way people dine out upended overnight. Establishments everywhere scrambled to keep money flowing into an already tight margin business model. The pandemic hit full-service restaurants the most. National Restaurant News reported more than 79,438 restaurants in the … [Read more...]
The Difficulties and Solutions With Raising Funds Online
What are the challenges of fundraising online? Keeping cash flowing into your nonprofit is one of the biggest hurdles you’ll face as a charity. With more people staying home and sponsorships moving to a digital model, additional issues arise. According to the Blackbaud Institute Index, charitable giving saw a 25.3% increase in the last year. For several years, digital … [Read more...]
How Small Businesses And Startups Can Find And Approach Clients On Linkedin
LinkedIn is the world’s largest network for professionals and businesses with an extensive user base of 675+ million users worldwide. Not only has it become one of the most sought-after hiring platforms but also a platform to generate sales and marketing. Yet the small business owners are not as active on Linkedin as they should be. This is probably because they aren’t aware … [Read more...]
Why Is On-brand SEO Writing Critical For Your Business? Let’s Do a Full Analysis!
Let’s cut to the chase: SEO writing or SEO copywriting is a crucial part of your on-going SEO strategy, and if done right, it can play a big role in the success of your business. In this digital era, SEO or search engine optimization reigns as the mile marker deciding how popular & visible content should be. Naturally, the best brands are aware that they need great SEO … [Read more...]