Struggling to increase the conversion rate of your sales funnel? You’re not the only one. In fact, only 22% of businesses are satisfied with their conversion rates. To be fair, conversion rate is one of the most complicated factors to optimize your business website. Not only do you need to build a sustainable strategy that allows you to drive traffic to your site, but … [Read more...]
How to Utilize Your Blog to Increase Your Online Reputation
Our online reputations are somewhat like biographies written about us online compiled in a list of links that tell your story. The only challenge with this is that sometimes the story doesn’t read exactly the way we would have it read. Well, believe it or not, you do have the power to manage how your personal story is told online. In this post, we’ll provide some unique … [Read more...]
How to Succeed with Google’s New Expanded Text Ads
The recent introduction of expanded text ads is one of the biggest changes to Adwords that Google has ever made and has sent agencies and clients scrambling to re-write their ads. The scale of change to Adwords would be like that of FIFA deciding to abolish the off-side rule in Football and simply advising clubs to experiment with the new format! That’s not to say ‘Expanded … [Read more...]
GetResponse New Marketing Automation: What You Need to Know
The purpose of marketing automation is simple. Do more with less: spend less energy to make a series of repetitive and boring actions; take less time to make complex and hardly repeatable actions; experience less stress to remember the redundant actions to be taken every day; sell more by creating targetized promotions to the right customers; have more time … [Read more...]
How To Make Your Company’s Blog Go From Okay To Excellent
When you have a website for your company, you need to make sure you have a blog. It’s a great way to hook potential clients and draw more traffic to your site. But if you have never written a blog before, you often don’t know where to start. Here is how to make your company’s blog go from just okay to excellent. Image from Pexels Write a Killer Headline One … [Read more...]