The first thing that comes to mind when you are talking about measures that you need to take to improve your reputation is working on your On-Page SEO. However, sometimes we tend to overlook the importance of Off-Page SEO which in fact, holds equal weight. What is Off-Page SEO? For those of you who are new to the digital marketing arena or those who are yet … [Read more...]
Five Medical Marketing Trends To Watch In 2017
In today's world, most medical practice business owners have realized that marketing plays an integral role in helping them generate substantive company growth. However, it's important to know that marketing trends change with shocking pace. As such, business owners who want to get the most out of their advertising campaigns should know that being cognizant of new trends is … [Read more...]
Does Video Actually Make a Difference?
You sit down to make a call to someone in another country – perhaps a member of a team in a different sales department in your company’s headquarters in another region – and you wonder whether you two really have to sacrifice bandwidth and connectivity for video. Why not just make a simple call, and communicate over high-definition audio without the use of imagery? It might … [Read more...]
Blowfish Business: Make Yourself Look Bigger!
Businesses come in all shapes and sizes, but seen as you’re reading this I’ll assume that you’re running a fairly small operation. While there are some truly brilliant small businesses out there, I’m sure you’ll agree that most people feel a little safer buying from a larger, more established company. You can’t make your start-up a multi-national corporation overnight and … [Read more...]
Growing a Successful Marketing Business: How to Get Started
Some of today's most successful companies are marketing firms. Many are digital marketing firms in particular. You can find many stories of professionals who have built their businesses from nothing. Some marketing companies can even be set up as the perfect business to run remotely. Once you have people to handle your accounts, they could need little direction from … [Read more...]