Marketing is always focused on encouraging a target population to buy a specific product or service. A strategy should be analyzed and updated to suit the constantly evolving technological current and social trends. It is important to understand which marketing strategies are relevant in today's economic setting. A company should try and test the techniques they want to … [Read more...]
How to Start a Profitable Google Ads Account for Your Shopify Store
Starting a Shopify eCommerce website is becoming more popular every day. The tools at the user's disposal make creating this store more accessible than ever. The real challenge is driving the correct traffic to the website and finding your ideal customers. Whether you are looking to promote your new product or have an existing store but haven't ventured to Google Ads, … [Read more...]
How to Support Your Marketing Efforts All Year Long
As the year goes on, you’ll likely deal with a variety of market conditions — changing consumer preferences, the impact of holidays, and the occasional business slowdown will all have big impacts on how many sales you make and what people tend to buy. This means that your marketing strategy may need different kinds of support as the year goes on. Switching up your … [Read more...]
Comparing Affiliate Marketing to Other Marketing Activities During COVID
Marketing programs provide businesses an opportunity to sell their products. The ultimate goal is sales, and to achieve that goal, more people need to see the products or services available. One of the most effective ways to market is affiliate marketing. Affiliate marketing is a type of online marketing that uses partnerships to drive sales. These online methods can … [Read more...]
Coronavirus Clickbait In The Media: Fake News, Misinformation And Distraction From The Real Issues
Clickbait in the media is not new. However, the start of the global pandemic has unfortunately helped a lot of people spread misinformation regarding the virus. As a result, people received information that had nothing to do with the actual truth. What is more, some media outlets tried to downplay the seriousness of the virus which resulted in people being completely … [Read more...]