Do you think a brand is successful just because it is minting money? What do you think success is? Is it about how happy its customers are with its brand offerings? A brand is only as good as its position in its segment of the market. When people think about the word “brand influence”, they often think of the power a brand has. They think of the revenue it makes, the … [Read more...]
How Do Marketing Laws Compare Around The World?
Do you ever feel fed up at being bombarded by product placement on your screen, everywhere you look? Many people all over the globe feel overwhelmed by it and often find hard to differentiate between marketing strategy and reality. For this reason, and in a bid to protect the general public, various governments throughout the world have introduced laws which limit the … [Read more...]
At What Point Are You Classed as an Influencer?
Social media has now been at the forefront of our consciousness for over a decade and there is no sign of that stopping any time soon. While some are content with utilizing social channels such as Facebook and Twitter as another means of keeping in touch with friends and relatives, whereas many others harbor ambitions of becoming online celebrities. You may have heard … [Read more...]
Choosing an Influencer to Promote Your Business
Social media influencers have the ability to directly persuade their followers to purchase or invest in a brand, service, or product that they are endorsing. Their influencer status typically depends on their number of followers and levels of engagement. When it comes to marketing strategy, social media influencers can be highly successful affiliates for your brand, increasing … [Read more...]
A Guide to the Art of Mysterious Marketing
The simplest adverts tend to stick in our minds. In fact, some well-known brands have created such iconic images that they no longer need to feature their company names in adverts. This strategy sounds risky, but some big brands have perfected the technique. Mysterious marketing like this proves how well previous campaigns have worked. When you see the golden arches for … [Read more...]