Do you think a brand is successful just because it is minting money? What do you think success is? Is it about how happy its customers are with its brand offerings? A brand is only as good as its position in its segment of the market. When people think about the word “brand influence”, they often think of the power a brand has. They think of the revenue it makes, the … [Read more...]
How Do Marketing Laws Compare Around The World?
Do you ever feel fed up at being bombarded by product placement on your screen, everywhere you look? Many people all over the globe feel overwhelmed by it and often find hard to differentiate between marketing strategy and reality. For this reason, and in a bid to protect the general public, various governments throughout the world have introduced laws which limit the … [Read more...]
At What Point Are You Classed as an Influencer?
Social media has now been at the forefront of our consciousness for over a decade and there is no sign of that stopping any time soon. While some are content with utilizing social channels such as Facebook and Twitter as another means of keeping in touch with friends and relatives, whereas many others harbor ambitions of becoming online celebrities. You may have heard … [Read more...]
A Guide to the Art of Mysterious Marketing
The simplest adverts tend to stick in our minds. In fact, some well-known brands have created such iconic images that they no longer need to feature their company names in adverts. This strategy sounds risky, but some big brands have perfected the technique. Mysterious marketing like this proves how well previous campaigns have worked. When you see the golden arches for … [Read more...]
18 Productivity Tools Every Marketer Must Use
“Productivity is being able to do things that you were never able to do before.” - Franz Kafka Marketers have a lot of work to do. From managing social media to analytics. And these tasks are time-consuming. While there are so many tools out there to help you keep things in pace, many marketers aren’t able to choose the right one. This results in a waste of time and … [Read more...]