Marketing programs provide businesses an opportunity to sell their products. The ultimate goal is sales, and to achieve that goal, more people need to see the products or services available. One of the most effective ways to market is affiliate marketing. Affiliate marketing is a type of online marketing that uses partnerships to drive sales. These online methods can … [Read more...]
Coronavirus Clickbait In The Media: Fake News, Misinformation And Distraction From The Real Issues
Clickbait in the media is not new. However, the start of the global pandemic has unfortunately helped a lot of people spread misinformation regarding the virus. As a result, people received information that had nothing to do with the actual truth. What is more, some media outlets tried to downplay the seriousness of the virus which resulted in people being completely … [Read more...]
Ways In Which Your Campaigns Will Attract New Clients
Attracting new clients to a business can be a difficult and time-consuming process that requires careful planning and consideration. This is because you want lead generation of any kind to be of a high- quality as they are more likely to convert. This will then be profitable for the company and aid growth. In this article, we will be looking into five ways that you can … [Read more...]
4 Types Of Marketing For Big Brands
The success of any business, small or big is doing proper marketing. There is a large audience out there that would greatly benefit from your product or service but they don’t yet know about your brand and if they do, they've not properly interacted with it to the point of subscribing to your offers. If you already have a big brand, here are 4 types of marketing you can … [Read more...]
Brand Influence: Know How Right It Works For Your Business
Do you think a brand is successful just because it is minting money? What do you think success is? Is it about how happy its customers are with its brand offerings? A brand is only as good as its position in its segment of the market. When people think about the word “brand influence”, they often think of the power a brand has. They think of the revenue it makes, the … [Read more...]
How Do Marketing Laws Compare Around The World?
Do you ever feel fed up at being bombarded by product placement on your screen, everywhere you look? Many people all over the globe feel overwhelmed by it and often find hard to differentiate between marketing strategy and reality. For this reason, and in a bid to protect the general public, various governments throughout the world have introduced laws which limit the … [Read more...]
At What Point Are You Classed as an Influencer?
Social media has now been at the forefront of our consciousness for over a decade and there is no sign of that stopping any time soon. While some are content with utilizing social channels such as Facebook and Twitter as another means of keeping in touch with friends and relatives, whereas many others harbor ambitions of becoming online celebrities. You may have heard … [Read more...]
Choosing an Influencer to Promote Your Business
Social media influencers have the ability to directly persuade their followers to purchase or invest in a brand, service, or product that they are endorsing. Their influencer status typically depends on their number of followers and levels of engagement. When it comes to marketing strategy, social media influencers can be highly successful affiliates for your brand, increasing … [Read more...]
A Guide to the Art of Mysterious Marketing
The simplest adverts tend to stick in our minds. In fact, some well-known brands have created such iconic images that they no longer need to feature their company names in adverts. This strategy sounds risky, but some big brands have perfected the technique. Mysterious marketing like this proves how well previous campaigns have worked. When you see the golden arches for … [Read more...]
18 Productivity Tools Every Marketer Must Use
“Productivity is being able to do things that you were never able to do before.” - Franz Kafka Marketers have a lot of work to do. From managing social media to analytics. And these tasks are time-consuming. While there are so many tools out there to help you keep things in pace, many marketers aren’t able to choose the right one. This results in a waste of time and … [Read more...]