If the design of your website or your blog is not good enough, it is very likely that you are going to face one of the following two situations. First, if you are a brand or an SME, you are losing opportunities to do business. This is translated into potential customers running away from your site, because it does not give sufficient guarantees about your … [Read more...]
Eight Methods for getting the Most out of Google Search
Google’s search engine is a flexible and highly customizable tool. And yet I’m still amazed to find digital marketing professionals who are just unaware of some of the most powerful and essential search techniques. Being able to use just a handful of Google’s most common search operators can open up a whole new dimension in search specificity, allowing you to hone in your … [Read more...]
The Key Elements for Ensuring Optimum Conversion for Your Landing Pages
Unlike newspapers, which are traditionally mainly used to inform and entertain, landing / squeeze pages are intended to elicit action from users; they are meant to convert and do so aggressively. Though the aggression should not be directed to overwhelming the consumer but poured into being relevant and providing value. The reason landing pages are so popular is due … [Read more...]
How to Speed Up Your WordPress Blog – Optimization Guide to Make it Faster
40% of internet users leave a site if it takes more than 3 seconds to load, and 47 % of them take for granted that a page loads in 2 seconds, if not less. This is taken from a KISSmetrics article on the basis of a study of Akamai and Gomez.com . What's the loading time of your site? You surely know that Google consider the loading speed of a page as one of the relevant … [Read more...]
How to Create Landing Pages that Make Money
An effective landing page is the strength of any online marketing campaign. It is therefore imperative to study and test it with the utmost care. Otherwise, potential customers will not perform the action for which the page was designed. But how do you create a landing page that can sell and make money? In other words, you want to maximize the conversion rate of … [Read more...]