When it comes to marketing, there are dozens of variables at play. Each works together to deliver a marketing experience that’s – hopefully – engaging for the clients and profitable for the business. But there are two elements that matter more than most: messaging and audience. In this article, we’ll be zooming in on the latter half to help your law firm uncover and … [Read more...]
Digital Marketing Trends 2019
Do you remember Lewis Carroll story about Alice in Wonderland? Such a little girl was extremely prominent in her idea of running as fast as you can just to stay at the place where you are, and you need to run ten times faster to go ahead. All this is true for nowadays digital marketing: application of old traditions is a good idea, but new ones are so different and so far … [Read more...]
3 Content Strategies Your Business Needs To Thrive Online
Copywriting, content writing, and writing For SEO are three marketing strategies your business needs to be successful online. While overlaps exist between these three strategies, and all require writing, they’re all different. Copywriting is the art of persuasion, and can be directly connected to sales figures both short and long-term. Content writing is the art of creating … [Read more...]
5 Inexpensive Ways to Get Your Business Noticed
One of the most difficult things about starting a business is without a doubt the marketing aspect of it. How do you get people to notice you and the services or products you offer when there’s so much competition out there? Is it necessary to spend alot of money promoting yourself, or can you achieve this goal without going broke? Here are 5 relatively inexpensive … [Read more...]
Using Technology To Benefit Your Organisation
One of the great things about living in the 21st century is the growth of technology and all the benefits that come with it. If you’re a business looking to improve your organization in the modern day, then there are hundreds of ways you can do that. We are going to take a look at some the ways you can use technology as a company, with an emphasis on application based … [Read more...]