Google’s search engine is a flexible and highly customizable tool. And yet I’m still amazed to find digital marketing professionals who are just unaware of some of the most powerful and essential search techniques. Being able to use just a handful of Google’s most common search operators can open up a whole new dimension in search specificity, allowing you to hone in your … [Read more...]
Archives for September 2014
Twitter Chat : a Complete Guide for a Powerful Marketing Tool
Twitter Chat is an amazing way to connect with your audience, while increasing and expanding your authority. Think about it as a live Twitter event, normally based on a specific topic. The main key is the hashtag chosen. As well as the time zone established, in order to meet together with moderators, guests and hosts. Let's see how to start your own Twitter … [Read more...]
How to Use Twitter Cards to Improve Your Visibility and Social Media Audience
Have you ever heard about Twitter Cards? No? Then you are missing a great opportunity to increase the effectiveness of your social media marketing. If you follow the steps mentioned in this post, you will be able to have Twitter Cards integrated in your Wordpress blog in less than 5 minutes. What are the Benefits of Twitter Cards? Twitter Cards may help you … [Read more...]
7 SEO Metrics to Make Sure Your Search Campaigns Are Healthy
How do you know if your search engine marketing campaign works? The answer is simple - you monitor your site’s major search engine metrics. The harder question is which ones are relevant in finding the best campaign for your search needs. 7 SEO Metrics for a Healthy Search Campaign Organic Traffic Is your organic traffic increasing or … [Read more...]
Should You Buy Your Way to Social Media Fame : Is It Worth It
When it comes to social media, one of the hot topics that is always coming up is whether or not buying friends/likes/followers is a good idea. In other words, is there a shortcut to social media success? The short answer is no. If you really want something, the hard work and effort is always worth it in the long run and while buying large numbers of friends on social … [Read more...]