Guest blogging is the most effective way to build high quality and relevant links for a website. It has been proven effective and definitely helps many websites increase their organic and referral visitors.
But there are also other essential benefits that we can obtain from guest blogging, especially on those well-known blogs or websites and this is author trust or rank factor.
In SEO industry, Google always urge many SEOs to avoid spamming, unnatural and irrelevant linking, link manipulation etc. typically, tactics that violate search engine guidelines and purse content distribution and ethical link acquisition.
However, establishing author trust is quite difficult to establish especially if you will start from scratch, but this will surely help your website and your online presence gain a strong reputation from your target readers if done properly.
They key to success in establishing author trust through guest blogging is to focus within your niche and target those highly visited blogs/websites in your industry.
Slowly introduce your existence on their website by actively commenting on their recent posts.
Once you’ve got the attention of their community, contribute a highly informative content where new ideas and strategies that can be developed by your audience. Also, do not attempt to write something that was already posted on their blog to add up new information.
By building author-trust, you can benefit your website and your online presence in many ways and this includes the following points.
Earn clicks (CTR)
Linking relevant pages to add more detailed information to your content is one useful way to lead your guest post readers to your website.
This will help your website receive referral visitors and might as well become your regular readers.
Also, your guest post will surely appear in SERP in relevant search queries, so they key here is to ensure that the content you will produce is what people are sharing for.
This will help your post receive organic traffic which can eventually turn into referral traffic.
Earn Social Shares
Quality content deserves to be shared not only within your network but also to the world. If your readers find your guest post helpful and informative, they can also recommend it to their network community.
If your post becomes viral, you will definitely receive a hundred and even thousands of visitors from social media referrals.
Social signals are also one of the factors that Google is looking at when they are calculating content’s authority and they use these signals to determine how beneficial and useful a post is to its target readers.
Longer Reader-Author Engagement
Actively interacting with your readers is something that you should keep in practice.
Your readers will often drop their comment to share their opinion on your post and to keep your visitors returning to your post, respond to each of their comments and establish a conversation that should you and your readers will enjoy.
Also, one important thing remember is “you can’t earn author-trust if you don’t talk to your audience. So, the frequent you interact with your readers the stronger author-trust you will build.
Author-trust factor is also the key to increase your CTR in SERP when people in your industry. Especially if you became popular through your informative content distribution on highly visited related websites within your industry.
This is also a safest way to acquire links for your website and at the same time, expand your own network to increase your connection.
However, being a trusted author means that you will only provide useful and informative content to your readers so you need to consistently produce a good one and never disappoint them with your content.