A logo should represent the original and distinctive imprint of your business. The process to create a perfect logo has precise rules, techniques and theories that combine art, aesthetics, invention, style, and marketing. This is why a logo, as well as a business card, is the synthesis of the company philosophy, the nature of the products and the distinctive style of a … [Read more...]
Succession Planning: What Principles May Go Wrong
About a decade ago, the U.S. seasonings firm McCormick & Co. won plaudits for executing a successful succession plan that had long been in the works. The CEO, who’d served in his role for more than a decade and had come to be associated quite closely with the firm’s brand, stepped aside with nary a hitch. Unfortunately, for every such “success” story, there’s a painful … [Read more...]
How to Get Your Startup Off the Ground
Successfully launching a startup is a challenging process that few aspiring entrepreneurs have accomplished on their first attempt. As a matter of fact, around 75% of startups never see the light of day. This can be owed to numerous factors, such as poor management or simply a bad business idea. But where most entrepreneurs tend to fall is right at the beginning. Whether it … [Read more...]
How to Manage Your Small Business’s Finances
Managing a small business’s finances can be a challenge for business owners, particularly those who have a specialized skill set or limited knowledge in bookkeeping. Regardless of what business you are in, managing your finances is essential for success. Here are some helpful tips and tricks to assist you in managing your small business’s finances to help you stay … [Read more...]
The Best Investment Advice For Small Businesses
Maybe you feel like your small business has done enough to take advantage of the new investment opportunities or maybe you feel like you could do more. Whatever the situation is, there really is nothing more exciting and rewarding than turning over a profit. What if you could take that profit and turn it into an even more rewarding adventure? Sure, there are always risks … [Read more...]